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Tweeting in Real Time: A practical lesson in getting set up in social media


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Workshop presentation to Canadian Society of Physician Executives, June 1 meeting, Vancouver

Published in: Technology, Business

Tweeting in Real Time: A practical lesson in getting set up in social media

  1. 1. 1Tweeting in Real Time:A practicallesson in gettingstarted in socialmedia
  2. 2. Pat RichDirector and Editor-in-Chief, 1, 2013
  3. 3. 3PrologueI think there are too many people on the Web offering advice to you onhow to use social media. Most of this advice is just regurgitated advicefrom people you may never have heard of before, …You really don’t need “How To” tips on blogging or Twitter. Oh, I’mconfident that you’ll be told otherwise – but those folks, well-intentioned as they may be, don’t understand that you’re smarterthan that.You’re bright – you got through organic chemistry and medical schooland years of residency.Rather than learn bad habits from the get-go, take advantage of yourlack of experience. It’s okay to make mistakes that don’t cause harmand violate the privacy and dignity of others.From: Physician Social Media: Has Advice About It Become aCrock? Yes @philbaumann, Jan. 1, 2013
  4. 4. 4Disclosures This tutorial will mainly deal with Twitter I am not a techie and certainly don’t know it all I do spent up to 2 hrs. a day on Twitter or more My Twitter account was the pilot for CMA but hasbeen superseded by CMA_DOCS In order for this to work you need to ask questionsas we go along No pharma money went into the building of this
  5. 5. 5Dr. Eric Topol: Mr. Future Medicine
  6. 6. 6What are we talking about?Social media can be defined as a set of web-basedand mobile technologies that allow people to monitor,create, share or manipulate text, audio, photos orvideo with others.From: CMA’s Social media and Canadian physicians – issues and rules ofengagement
  7. 7. 7Why consider social media? To stay informed Communicate (engage) with peers and patients Disseminate information Advocate for/against something Because if you decide not to use social media, yourdecision should be based on sound knowledgeabout what you are choosing not to use
  8. 8. 8Why consider social media II(graduate class) For public health purposes (e.g. tracking epidemicsor spread of new pathogens) As learning tools in medical education To show your clinical technique on YouTube To deliver clinical care!!!
  9. 9. 9Reasons not to use social media Time-consuming Don’t understand the technology Not paid for it At risk for legal or professional consequences Not interested in what others have to say, or incommunicating with people using these media
  10. 10. 10Dipping your foot in Search for yourself on Google Open a Twitter account (takes 5 minutes) Post a LinkedIn profile View an instructional video on YouTube Join a physician online community Follow a #hcsmca session (Wed. 1pm EST) Start an RSS feed
  11. 11. 11Deep dive Start a blog Start a Facebook fan page Host a Tweetchat on #hcsmca Offer a course with social media engagement Start a Twitter journal club Host a LinkedIn discussion forum Align your Facebook, LinkedIn, Twitter accountsand blog Discover advanced social media tools
  12. 12. 12Reasons to consider ……. Twitter To collect information To connect with peers – locally and globally To connect with subject experts To advocate on important (to you) issues To recruit patients for studies To join discussions To follow conference activities To report on conference activities
  13. 13. 13Twitter is …. A microblogging site (140-character maximum) A self-contained community where you choose whoto follow -- but not who follows you (although youcan block people) A real-time information source
  14. 14. 14
  15. 15. 15Twitter terms of service What you say on Twitter may be viewed all around the worldinstantly. You are what you Tweet! You can opt-out of most communications from Twitter You are responsible for safeguarding the password that youuse to access the services, and for any activities or actionsunder your password. Twitter has an evolving set of rules for how ecosystempartners can interact with your content. These rules exist toenable an open ecosystem with your rights in mind. Butwhat’s yours is yours – you own your content (and yourphotos are part of that content).Abridged from Twitter Terms of Service
  16. 16. 16Use your real name: Beinganonymous notrecommended
  17. 17. 17Email address you will beusing most for Twitter
  18. 18. 18Professional or personalname (Dr?)
  19. 19. 19Twitter profileWho you are in 160 characters or lessExample:Rheumatologist with an interest health technology.Mentor for#HealthXL Bootcamp and proud chairmanMacnas Theatre Company.Galway,Ireland ·
  20. 20. 20Twitter profile IIIf employed by an organization specify whether theviews expressed are your own or those of theorganization
  21. 21. 21
  22. 22. 22Who to follow Colleagues and friends Journalists and media outlets Peer leaders People who follow you Medical journals
  23. 23. 23Who I follow Canadian physicians, residents and med students Physicians in other countries Medical associations and health care-relatedassociations Patient advocates Medical journalists Hospital and pharma public relations folks @TTLastSpring @herdyshepherd1
  24. 24. 24Don’t be an egg
  25. 25. 25Common Twitter abbreviationsDM = Direct message. A direct-message is a message only youand the person who sent it can readRT = Retweet. The tweet youre looking at was forwarded to youby another userMT = Modified tweet. This means the tweet youre looking at is aparaphrase of a tweet originally written by someone elseSM (or SoMe) = Social MediaF2F /FTF = Face to faceFF = Follow FridayIMHO = In my humble opinionLOL = Laugh out loudModified from Tia Fisher, Social Media Today
  26. 26. 26Types of Tweets Informational Two comprehensive news stories on the launch of DSM-5 tomorrow via@ap + @reuters As part of a tweet chat I think credible blogs also feature good commentary threads showingthey are being read and provoking intelligent comment #hcsmca Retweeting somebody else RT @faisal_q: #appsforhealth Anita Fineberg advises: For onlineconsent, get consent and understanding offline w/ patient at the p.o.c. Adapting with comment A social norm I missed? ""Nowhere else except for the pool is itacceptable to poop in public ..." …
  27. 27. 27Message only this personBlock person’s tweets
  28. 28. 28The hashtag # Used to represent a conversational thread Add to any tweet you want others to see related toa specific topic, conference or tweet Examples: #Vancouver #hcsmca #ccpl13
  29. 29. 29Twitter tool 1 – Tweetdeck (orequivalent)Organize tweetsShorten URLsPre-programTweets
  30. 30. 30Twitter problemsBadYou start getting spam SOLUTION – Block (andreport) offending accountWorseSomeone hacks your accountand sends spam from it SOLUTION (from Twitter) Change yourpassword Revoke connectionsto third-partyapplications Update yourpassword in 3rd partyapplications
  31. 31. 31Last reminders Never forget Twitter is a public forum and if you saysomething bad enough even the delete buttonwon’t save you Automating too many functions (posts, responses)causes unrest Repeat tweets (but not too often) Terms and conditions of use change Tools and apps change Never Tweet when angry, or in a pub after 9 pm Twitter can become addictive
  32. 32. 32It’s not rocket science … or evenneurosurgery
  33. 33. 33Ask Thank You