DIFFERENT GRATIFICATIONS WHICH DIFFERENT GENRES OFFER AUDIENCES

1. DIFFERENT GRATIFICATIONS
WHICH DIFFERENT GENRES
OFFER AUDIENCES
JOSEPH WRIGHT

2. POP
• Designed to appeal to teenage
girls – achieved through a
female colour scheme and
content within the magazine.
• Fashion and make-up advice.
• Competitions and quizzes.
• Use lots of promotional
offers – particularly free
posters.
• Information on the latest
songs and artists that are in
the charts.
• Uses synthetic
personalisation to target
‘you’ and to build fake
friendship.
• Informal language.

3. ROCK
• Often uses dark colour
schemes – mainly black and
dark red.
• Mostly masculine artists on
front cover.
• Mostly appeals to male
audience through the language
used and content included.
• Bold fonts.
• Promotional offers included.
• Models appear more serious
and often aggressive.
• A smash glass effect is often
used for the text – e.g.
Kerrangs’s masthead.
• Exclamation marks used for
emphasis.

4. R&B
• Males often appear
aggressive with more of a
‘street’ background.
• Females are often
objectified.
• Three colours always used –
usually black, white and one
further colour – matches
unisex target audience.
• Includes lots of text on
front cover to advertise
what is included within the
magazine – can often appear
cluttered.

5. INDIE
• A simplistic layout is
used – minimal text.
• Bold and unique fonts.
• Bright colours are used
to engage the audience.
• Model’s often wear
bright or loud make-up.
• Model’s clothing is
often unique or daring.
• Often no promotions seen
on front cover due to
the simplicity.