Time Saving Tips For Social Media - Increase Your Productivity

YOU , THE SOCIAL MEDIA ROCKET “ How to Blast Off With Social Media & Manage It All With Your 24hours Given” Jon Rognerud, ChaosMap.com [email_address] www.twitter.com/jonrognerud

AGENDA
Introductions / Summaries
Goals / Planning / Proj Mgmt.
Typical Tasks: One Social Media Profile
Save Time! - Productivity Tools for:
Twitter
Facebook
LinkedIn
YouTube
Summaries

QUESTION: How much time do you spend in each quadrant? Track it for a week. Think about this weekly, if you can. Go for II above… TIP! www.e.ggtimer.com

Eating a frog is not a fun thing… (I imagine) Start with the most important thing first. “ Plan the work, and work that plan” Establish overall goals and daily to-do’s

Typical Tasks
Social Media can be the biggest time waster in the history of human existence.
We all have 24 hours. It’s how we use it that matters.
Time is controlled by us. Not from outside factors. We choose what we want to do.

THE MOST IMPORTANT TIP: AUTOMATE WHERE POSSIBLE * (*BUT BE HUMAN) Think quality, not mass followers!

SM GOAL SETTING
What are your KPI’s? (Key Perform. Indicators)
Start with end in mind
Building a house – Mind over Matter
Measure twice, cut once
Examples – 30 days (2 hrs a week w/research) :
4 daily status updates (helpful)
1 daily status update (you)
Goal: 25 new followers this month
Goal: 10 RT’s this month (of yours)
1 video upload this month (YouTube)

FOCUS!

Top Level: Social Media Steps
Listening
Engaging / Creating / Content
Communicating / Social
Tracking / Monitoring

How to balance the work
Plan out number of hours – another example: 2 hours a week
20% listening: Twitter, Tweetbeep, Facebook & Overall Search
40% engaging: get involved, create useful things: pix, videos, blogs, top 10 tips, etc.
40% communicating: Know, Like, Trust, See – Are you somebody to do business with?
Remember: 80% about them, 20% about you
MODEL: “BEGINNER” “ I personally try to plan out the week on Sundays. Then, I pick a few, similar times in the week to get it done, batching the work – in a quiet place. (Starbucks)” – Jon R MODEL: “ADVANCED” …. (just increase)

How do you handle email/text?
Make sure to exclude spam – set up filter correctly
Batch process (read/scan/delete/tag for follow-up) 1-2 times a day
Create a categorization system for followup
Set up auto-responder for “I check emails at 11a-12noon each day”
Ask this: is it really vital for my business? How does it provide “shortest path to the cash”?
“ If it keeps up, man will atrophy all his limbs but the push-button finger.” ~Frank Lloyd Wright

YouTube Power Saving Tools
TOOLS:
Animoto for videos
Tubemogul for distribution
Search and tracking
TIPS:
Shoot 1-3 videos right there. (60-180 seconds)
Pick a day when you upload all videos
Don’t be Spielberg!
Bookmark it with tools described later
Keywords in Title, Description + your URL/Page listed first!

Twitter Power Saving Tools (1 of 3)
Bit.ly
Tweetdeck & Seesmic
TwitPic

Tweetstats
Twitterfeed
Easy Tweets
Hootsuite

TweetPro (paid)
Tweetmeme (Twitter just announced new tool also)
Klout (should you bother following?)
SocialOomph
Co-Tweet

Facebook Power Saving Tools (1 of 2)
Search
Integrate Social Plugins where you can (http://developers.facebook.com/plugins)
Integrate in outgoing materials – and emails (HTML)
Include link in outgoing emails
Integrate video from Youtube, or direct

Facebook Power Saving Tools (2 of 2)
Consider FBML (we can help)
Include commenting feature directly
Photos and Tagging, and include link to profile “everywhere” (and physical)
Video from Facebook directly to your website or blog (HTML code)
Facebook Ads (we can help)
Bonus:
Link to Twitter! (updates there)
“ Suggest to friends”

LinkedIn Power Saving Tools
Use Search
Questions and Answers!
Join groups – listen, add blurbs with link to you
Link Twitter, so status updates happen (FB->Twitter->LinkedIn)
Share from Slideshare, Wordpress, Real Estate Pro
Follow companies (stay in the loop)
Bonus:
Add “applications” section

Overall Power Saving Tools (1 of 2)
Evernote
Stay Focusd (chrome plugin)
Ping.fm
Onlywire.com
Socialmarker.com
SocialMention (Free)
Google Reader (100 to start)

Overall Power Saving Tools (2 of 2)
Rescue Time (http://rescuetime.com/)
MeeTimer (Firefox plugin)
Time Tracker ( http://www.formassembly.com/time-tracker/ )
Todoist (easy, fast, in browser)
Checkvist.com
Outsource to VA for some research work (Craigslist) *100/mo

Finding Content To Share
<topic>.Alltop
Popurls
Stufftotweet
RSS Reader
NetVibes.com
Addictomatic.com
Use iPhone or diary to record thoughts ( http://www.dragonmobileapps.com/ )
Dragon Naturally speaking for PC – fast!
GReader for iPhone (Google Reader)

10 VIEWS to Proj. Mgmt.

Tradt’l Project Management
Project planning
Task management
Document sharing
Contact management
Time tracking
Communication tools
Issue handling
Reports
Notifications
Basecamp (37 signals)
Liquid planner (http://www.liquidplanner.com)
Zoho http://www.zoho.com/projects/index.html)
Goplan ( http://goplanapp.com )
Google Docs (excel, forms, docs) – Basic, Free

More Things To Do…
Tweaks n’things:
Twitter background
Youtube background
- Twitter lists - create them, share them, join others & use #hashtags
- Shareaholic extension for your browser - http://www.shareaholic.com/
- Social bookmarking & Digg
- Google news, Google alerts
Google calendar – organize and share events
Search locally (twitter, google, etc)

BONUS
Tools to help find local information and business:
Twitter local search (near: atlanta within: 30mi)
Twitter local search for “Tweetup” and restrict locally
Location based search on iPhone (I use echofon)
Twitter search using free tool – Nearby Tweets (http://nearbytweets.com)
Local targeting marketing (http://www.twithawk.com)
Foursquare.com

Summary & Thanks!
Start Simple!
Set goals you feel you can “do” (or outsource)
Review your incoming activity (web, phone)
Organize, Delegate
Think “systems”
Technology to help, but not overtake you
THANK YOU! Twitter.com/jonrognerud ( [email_address] ) “ Are you a social media rocket now?” I can show you!

Time Saving Tips For Social Media - Increase Your Productivity

by Jon Rognerud

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