Time Saving Tips For Social Media - Increase Your Productivity
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Time Saving Tips For Social Media - Increase Your Productivity

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Time Saving Tips For Social Media - Increase Your Productivity Time Saving Tips For Social Media - Increase Your Productivity Presentation Transcript

  • YOU , THE SOCIAL MEDIA ROCKET “ How to Blast Off With Social Media & Manage It All With Your 24hours Given” Jon Rognerud, ChaosMap.com [email_address] www.twitter.com/jonrognerud
  • AGENDA
    • Introductions / Summaries
    • Goals / Planning / Proj Mgmt.
    • Typical Tasks: One Social Media Profile
    • Save Time! - Productivity Tools for:
      • Twitter
      • Facebook
      • LinkedIn
      • YouTube
    • Summaries
  • QUESTION: How much time do you spend in each quadrant? Track it for a week. Think about this weekly, if you can. Go for II above… TIP! www.e.ggtimer.com
  • Eating a frog is not a fun thing… (I imagine) Start with the most important thing first. “ Plan the work, and work that plan” Establish overall goals and daily to-do’s
  • Typical Tasks
    • Social Media can be the biggest time waster in the history of human existence.
    • We all have 24 hours. It’s how we use it that matters.
    • Time is controlled by us. Not from outside factors. We choose what we want to do.
  • THE MOST IMPORTANT TIP: AUTOMATE WHERE POSSIBLE * (*BUT BE HUMAN) Think quality, not mass followers!
  • SM GOAL SETTING
    • What are your KPI’s? (Key Perform. Indicators)
    • Start with end in mind
      • Building a house – Mind over Matter
    • Measure twice, cut once
    • Examples – 30 days (2 hrs a week w/research) :
      • 4 daily status updates (helpful)
      • 1 daily status update (you)
      • Goal: 25 new followers this month
      • Goal: 10 RT’s this month (of yours)
      • 1 video upload this month (YouTube)
  • FOCUS!
  • Top Level: Social Media Steps
    • Listening
    • Engaging / Creating / Content
    • Communicating / Social
    • Tracking / Monitoring
  • How to balance the work
    • Plan out number of hours – another example: 2 hours a week
    • 20% listening: Twitter, Tweetbeep, Facebook & Overall Search
    • 40% engaging: get involved, create useful things: pix, videos, blogs, top 10 tips, etc.
    • 40% communicating: Know, Like, Trust, See – Are you somebody to do business with?
    • Remember: 80% about them, 20% about you
    MODEL: “BEGINNER” “ I personally try to plan out the week on Sundays. Then, I pick a few, similar times in the week to get it done, batching the work – in a quiet place. (Starbucks)” – Jon R MODEL: “ADVANCED” …. (just increase)
  • How do you handle email/text?
    • Make sure to exclude spam – set up filter correctly
    • Batch process (read/scan/delete/tag for follow-up) 1-2 times a day
    • Create a categorization system for followup
    • Set up auto-responder for “I check emails at 11a-12noon each day”
    • Ask this: is it really vital for my business? How does it provide “shortest path to the cash”?
    “ If it keeps up, man will atrophy all his limbs but the push-button finger.” ~Frank Lloyd Wright
  • YouTube Power Saving Tools
    • TOOLS:
    • Animoto for videos
    • Tubemogul for distribution
    • Search and tracking
    • TIPS:
    • Shoot 1-3 videos right there. (60-180 seconds)
    • Pick a day when you upload all videos
    • Don’t be Spielberg!
    • Bookmark it with tools described later
    • Keywords in Title, Description + your URL/Page listed first!
  • Twitter Power Saving Tools (1 of 3)
    • Bit.ly
    • Tweetdeck & Seesmic
    • TwitPic
  • Twitter Power Saving Tools (2 of 3)
    • Tweetstats
    • Twitterfeed
    • Easy Tweets
    • Hootsuite
  • Twitter Power Saving Tools (3 of 3)
    • TweetPro (paid)
    • Tweetmeme (Twitter just announced new tool also)
    • Klout (should you bother following?)
    • SocialOomph
    • Co-Tweet
  • Facebook Power Saving Tools (1 of 2)
    • Search
    • Integrate Social Plugins where you can (http://developers.facebook.com/plugins)
    • Integrate in outgoing materials – and emails (HTML)
    • Include link in outgoing emails
    • Integrate video from Youtube, or direct
  • Facebook Power Saving Tools (2 of 2)
    • Consider FBML (we can help)
    • Include commenting feature directly
    • Photos and Tagging, and include link to profile “everywhere” (and physical)
    • Video from Facebook directly to your website or blog (HTML code)
    • Facebook Ads (we can help)
    • Bonus:
    • Link to Twitter! (updates there)
    • “ Suggest to friends”
  • LinkedIn Power Saving Tools
    • Use Search
    • Questions and Answers!
    • Join groups – listen, add blurbs with link to you
    • Link Twitter, so status updates happen (FB->Twitter->LinkedIn)
    • Share from Slideshare, Wordpress, Real Estate Pro
    • Follow companies (stay in the loop)
    • Bonus:
    • Add “applications” section
  • Overall Power Saving Tools (1 of 2)
    • Evernote
    • Stay Focusd (chrome plugin)
    • Ping.fm
    • Onlywire.com
    • Socialmarker.com
    • SocialMention (Free)
    • Google Reader (100 to start)
  • Overall Power Saving Tools (2 of 2)
    • Rescue Time (http://rescuetime.com/)
    • MeeTimer (Firefox plugin)
    • Time Tracker ( http://www.formassembly.com/time-tracker/ )
    • Todoist (easy, fast, in browser)
    • Checkvist.com
    • Outsource to VA for some research work (Craigslist) *100/mo
  • Finding Content To Share
    • <topic>.Alltop
    • Popurls
    • Stufftotweet
    • RSS Reader
    • NetVibes.com
    • Addictomatic.com
    • Use iPhone or diary to record thoughts ( http://www.dragonmobileapps.com/ )
    • Dragon Naturally speaking for PC – fast!
    • GReader for iPhone (Google Reader)
  • 10 VIEWS to Proj. Mgmt.
  • Tradt’l Project Management
    • Project planning
    • Task management
    • Document sharing
    • Contact management
    • Time tracking
    • Communication tools
    • Issue handling
    • Reports
    • Notifications
    • Basecamp (37 signals)
    • Liquid planner (http://www.liquidplanner.com)
    • Zoho http://www.zoho.com/projects/index.html)
    • Goplan ( http://goplanapp.com )
    • Google Docs (excel, forms, docs) – Basic, Free
  • More Things To Do…
    • Tweaks n’things:
    • Twitter background
    • Youtube background
    • - Twitter lists - create them, share them, join others & use #hashtags
    • - Shareaholic extension for your browser - http://www.shareaholic.com/
    • - Social bookmarking & Digg
    • - Google news, Google alerts
    • Google calendar – organize and share events
    • Search locally (twitter, google, etc)
  • BONUS
    • Tools to help find local information and business:
    • Twitter local search (near: atlanta within: 30mi)
    • Twitter local search for “Tweetup” and restrict locally
    • Location based search on iPhone (I use echofon)
    • Twitter search using free tool – Nearby Tweets (http://nearbytweets.com)
    • Local targeting marketing (http://www.twithawk.com)
    • Foursquare.com
  • Summary & Thanks!
    • Start Simple!
    • Set goals you feel you can “do” (or outsource)
    • Review your incoming activity (web, phone)
      • Organize, Delegate
      • Think “systems”
    • Technology to help, but not overtake you
    THANK YOU! Twitter.com/jonrognerud ( [email_address] ) “ Are you a social media rocket now?” I can show you!