Engaging Your Community                 Through Social Media-       - The Basics for Farmers, Community Gardeners         ...
Agenda Intros & Who’s In the Room Why Social Media?/ Overview of the Channels Do/Donts/Hints for each channel How do y...
Why Social Media Matters  Media of Choice For Students, Women, Families  Engagement  Easy  Archives  GreenLea@greengu...
FacebookBuild audienceSpecial events in real timeShow and TellConversation Lea@greengurunetwork.com      Moniquehartl@...
Twitter Largest audience Users expect to be sold 144 characters - brevity is the sole of convenience Tweet early Tweet...
Twitter – Do’s & Don’ts     “Facebook is for keeping in touch with your high school friends, Twitter is for being in     ...
Twitter - Do’s & Don’ts      DO: Be Responsive – even 10 minutes a day, but do so everyday if you can. Replies,         r...
Pinterest Women 25 to 35 Relaxed Photo Driven Images draw you in,   then link to blogs and other recipe sitesLea@green...
PinterestGroup ExampleCreate boards for each  produce item, by entrée  type, or by any other  characteristic you choose...
Instagram Photo driven Instant They own your photosLea@greengurunetwork.com   Moniquehartl@yahoo.com
Green Guru Network Community Safety Focus Customer Service Familiar Local AgilityLea@greengurunetwork.com   Monique...
Green Guru Network – What You Can Share Post Content Live Links Photos Videos PDFs NewslettersLea@greengurunetwork.c...
The Share tool Save time Post in one place, share everywhere Multiply your SEO through links How To Engage Community P...
Groups Easy E-blasting Interactive Privacy Archive ShareableLea@greengurunetwork.com   Moniquehartl@yahoo.com
How do you want to engage? What have you thought of incorporating into your social     media strategy? What are you afra...
How is there time for all of this?      Tools for your SmartPhone - can alert you with a text you when you have      a me...
What Questions Do You Have?Lea@greengurunetwork.com                 Moniquehartl@yahoo.com
THANK YOU! Lea Cullen Boyer      Managing Director      www.greengurunetwork.com      lea@greengurunetwork.com Moniqu...
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Engaging Your Community Through Social Media (originally presented at the Just Food Conference 2013, New York NY)

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A Review of the Basics for Farmers, Community Gardeners and CSA Organizers - Facebook, Twitter, Pinterest, Instagram and the Green Guru Network (hyperlocal to Westchester and the Hudson Valley

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Engaging Your Community Through Social Media (originally presented at the Just Food Conference 2013, New York NY)

  1. 1. Engaging Your Community Through Social Media- - The Basics for Farmers, Community Gardeners & CSA OrganizersLea Cullen – Boyer Monique HartlGreen Guru Network Green Girl Marketing & Farm School NYClea@greengurunetwork.com moniquehartl@yahoo.com
  2. 2. Agenda Intros & Who’s In the Room Why Social Media?/ Overview of the Channels Do/Donts/Hints for each channel How do you want to engage?/What have you been thinking about? Ideas for Saving Time or Group Management Answering your QuestionsLea@greengurunetwork.com Moniquehartl@yahoo.com
  3. 3. Why Social Media Matters Media of Choice For Students, Women, Families Engagement Easy Archives GreenLea@greengurunetwork.com Moniquehartl@yahoo.com
  4. 4. FacebookBuild audienceSpecial events in real timeShow and TellConversation Lea@greengurunetwork.com Moniquehartl@yahoo.com
  5. 5. Twitter Largest audience Users expect to be sold 144 characters - brevity is the sole of convenience Tweet early Tweet often Leave it to their imaginationLea@greengurunetwork.com Moniquehartl@yahoo.com
  6. 6. Twitter – Do’s & Don’ts “Facebook is for keeping in touch with your high school friends, Twitter is for being in touch with the people you wish you were friends with in high school” DO: Follow people and companies that influence you DO: Of your 140 characters, link to partners when you can using the @ tag DO: Use all sorts of tweets – events of interest, pictures, and asks  Twitpic is great for photos from your smartphone to Twitter DO: Link out where you can for more infoLea@greengurunetwork.com Moniquehartl@yahoo.com
  7. 7. Twitter - Do’s & Don’ts  DO: Be Responsive – even 10 minutes a day, but do so everyday if you can. Replies, responding to mentions, keeps your feed personal.  But DON’T do this without the help of a tool or all your activity will be clustered and that’s not utilizing Twitter best  DO: Re-tweet things that make sense for your audience and you’ll get reciprocity  DO: Remember the hashtag – At the farm we use #bushwick, #farming, #urbanfarm quite a bit. This lets people find you if they don’t follow you already.  DO: Engage in some of the popular practices like #FF – Friend Follow – mostly on FridaysLea@greengurunetwork.com Moniquehartl@yahoo.com
  8. 8. Pinterest Women 25 to 35 Relaxed Photo Driven Images draw you in, then link to blogs and other recipe sitesLea@greengurunetwork.com Moniquehartl@yahoo.com
  9. 9. PinterestGroup ExampleCreate boards for each produce item, by entrée type, or by any other characteristic you chooseMembers can comment on their experience with the recipe or with variations they’ve triedLea@greengurunetwork.com Moniquehartl@yahoo.com
  10. 10. Instagram Photo driven Instant They own your photosLea@greengurunetwork.com Moniquehartl@yahoo.com
  11. 11. Green Guru Network Community Safety Focus Customer Service Familiar Local AgilityLea@greengurunetwork.com Moniquehartl@yahoo.com
  12. 12. Green Guru Network – What You Can Share Post Content Live Links Photos Videos PDFs NewslettersLea@greengurunetwork.com Moniquehartl@yahoo.com
  13. 13. The Share tool Save time Post in one place, share everywhere Multiply your SEO through links How To Engage Community Profile Directory Listing Events ArticlesLea@greengurunetwork.com Moniquehartl@yahoo.com
  14. 14. Groups Easy E-blasting Interactive Privacy Archive ShareableLea@greengurunetwork.com Moniquehartl@yahoo.com
  15. 15. How do you want to engage? What have you thought of incorporating into your social media strategy? What are you afraid to try? Why? Get into groups of 4, discuss for 5 minutes and then each group will report backLea@greengurunetwork.com Moniquehartl@yahoo.com
  16. 16. How is there time for all of this? Tools for your SmartPhone - can alert you with a text you when you have a mention  Tweetboot, Twitterific, the Twitter App Facebook are examples HootSuite – helps you manage and schedule your tweets. You can schedule tweets that you want to get out into the world without tying you to the computer.  There is a paid and a free version (I use the free one)  Lots of tools within – scheduler, Link Shortener, See all the streams that are important to youLea@greengurunetwork.com Moniquehartl@yahoo.com
  17. 17. What Questions Do You Have?Lea@greengurunetwork.com Moniquehartl@yahoo.com
  18. 18. THANK YOU! Lea Cullen Boyer  Managing Director  www.greengurunetwork.com  lea@greengurunetwork.com Monique Hartl  Independent Marketing Consultant  www.linkedin.com/in/moniquehartl  moniquehartl@yahoo.comLea@greengurunetwork.com Moniquehartl@yahoo.com

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