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Time Saving Tips For Social Media - Increase Your Productivity


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Time Saving Tips For Social Media - Increase Your Productivity

  1. 1. YOU , THE SOCIAL MEDIA ROCKET “ How to Blast Off With Social Media & Manage It All With Your 24hours Given” Jon Rognerud, [email_address]
  2. 2. AGENDA <ul><li>Introductions / Summaries </li></ul><ul><li>Goals / Planning / Proj Mgmt. </li></ul><ul><li>Typical Tasks: One Social Media Profile </li></ul><ul><li>Save Time! - Productivity Tools for: </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><li>Summaries </li></ul>
  3. 3. QUESTION: How much time do you spend in each quadrant? Track it for a week. Think about this weekly, if you can. Go for II above… TIP!
  4. 4. Eating a frog is not a fun thing… (I imagine) Start with the most important thing first. “ Plan the work, and work that plan” Establish overall goals and daily to-do’s
  5. 5. Typical Tasks <ul><li>Social Media can be the biggest time waster in the history of human existence. </li></ul><ul><li>We all have 24 hours. It’s how we use it that matters. </li></ul><ul><li>Time is controlled by us. Not from outside factors. We choose what we want to do. </li></ul>
  6. 6. THE MOST IMPORTANT TIP: AUTOMATE WHERE POSSIBLE * (*BUT BE HUMAN) Think quality, not mass followers!
  7. 7. SM GOAL SETTING <ul><li>What are your KPI’s? (Key Perform. Indicators) </li></ul><ul><li>Start with end in mind </li></ul><ul><ul><li>Building a house – Mind over Matter </li></ul></ul><ul><li>Measure twice, cut once </li></ul><ul><li>Examples – 30 days (2 hrs a week w/research) : </li></ul><ul><ul><li>4 daily status updates (helpful) </li></ul></ul><ul><ul><li>1 daily status update (you) </li></ul></ul><ul><ul><li>Goal: 25 new followers this month </li></ul></ul><ul><ul><li>Goal: 10 RT’s this month (of yours) </li></ul></ul><ul><ul><li>1 video upload this month (YouTube) </li></ul></ul>
  8. 8. FOCUS!
  9. 9. Top Level: Social Media Steps <ul><li>Listening </li></ul><ul><li>Engaging / Creating / Content </li></ul><ul><li>Communicating / Social </li></ul><ul><li>Tracking / Monitoring </li></ul>
  10. 10. How to balance the work <ul><li>Plan out number of hours – another example: 2 hours a week </li></ul><ul><li>20% listening: Twitter, Tweetbeep, Facebook & Overall Search </li></ul><ul><li>40% engaging: get involved, create useful things: pix, videos, blogs, top 10 tips, etc. </li></ul><ul><li>40% communicating: Know, Like, Trust, See – Are you somebody to do business with? </li></ul><ul><li>Remember: 80% about them, 20% about you </li></ul>MODEL: “BEGINNER” “ I personally try to plan out the week on Sundays. Then, I pick a few, similar times in the week to get it done, batching the work – in a quiet place. (Starbucks)” – Jon R MODEL: “ADVANCED” …. (just increase)
  11. 11. How do you handle email/text? <ul><li>Make sure to exclude spam – set up filter correctly </li></ul><ul><li>Batch process (read/scan/delete/tag for follow-up) 1-2 times a day </li></ul><ul><li>Create a categorization system for followup </li></ul><ul><li>Set up auto-responder for “I check emails at 11a-12noon each day” </li></ul><ul><li>Ask this: is it really vital for my business? How does it provide “shortest path to the cash”? </li></ul>“ If it keeps up, man will atrophy all his limbs but the push-button finger.” ~Frank Lloyd Wright
  12. 12. YouTube Power Saving Tools <ul><li>TOOLS: </li></ul><ul><li>Animoto for videos </li></ul><ul><li>Tubemogul for distribution </li></ul><ul><li>Search and tracking </li></ul><ul><li>TIPS: </li></ul><ul><li>Shoot 1-3 videos right there. (60-180 seconds) </li></ul><ul><li>Pick a day when you upload all videos </li></ul><ul><li>Don’t be Spielberg! </li></ul><ul><li>Bookmark it with tools described later </li></ul><ul><li>Keywords in Title, Description + your URL/Page listed first! </li></ul>
  13. 13. Twitter Power Saving Tools (1 of 3) <ul><li> </li></ul><ul><li>Tweetdeck & Seesmic </li></ul><ul><li>TwitPic </li></ul>
  14. 14. Twitter Power Saving Tools (2 of 3) <ul><li>Tweetstats </li></ul><ul><li>Twitterfeed </li></ul><ul><li>Easy Tweets </li></ul><ul><li>Hootsuite </li></ul>
  15. 15. Twitter Power Saving Tools (3 of 3) <ul><li>TweetPro (paid) </li></ul><ul><li>Tweetmeme (Twitter just announced new tool also) </li></ul><ul><li>Klout (should you bother following?) </li></ul><ul><li>SocialOomph </li></ul><ul><li>Co-Tweet </li></ul>
  16. 16. Facebook Power Saving Tools (1 of 2) <ul><li>Search </li></ul><ul><li>Integrate Social Plugins where you can ( </li></ul><ul><li>Integrate in outgoing materials – and emails (HTML) </li></ul><ul><li>Include link in outgoing emails </li></ul><ul><li>Integrate video from Youtube, or direct </li></ul>
  17. 17. Facebook Power Saving Tools (2 of 2) <ul><li>Consider FBML (we can help) </li></ul><ul><li>Include commenting feature directly </li></ul><ul><li>Photos and Tagging, and include link to profile “everywhere” (and physical) </li></ul><ul><li>Video from Facebook directly to your website or blog (HTML code) </li></ul><ul><li>Facebook Ads (we can help) </li></ul><ul><li>Bonus: </li></ul><ul><li>Link to Twitter! (updates there) </li></ul><ul><li>“ Suggest to friends” </li></ul>
  18. 18. LinkedIn Power Saving Tools <ul><li>Use Search </li></ul><ul><li>Questions and Answers! </li></ul><ul><li>Join groups – listen, add blurbs with link to you </li></ul><ul><li>Link Twitter, so status updates happen (FB->Twitter->LinkedIn) </li></ul><ul><li>Share from Slideshare, Wordpress, Real Estate Pro </li></ul><ul><li>Follow companies (stay in the loop) </li></ul><ul><li>Bonus: </li></ul><ul><li>Add “applications” section </li></ul>
  19. 19. Overall Power Saving Tools (1 of 2) <ul><li>Evernote </li></ul><ul><li>Stay Focusd (chrome plugin) </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>SocialMention (Free) </li></ul><ul><li>Google Reader (100 to start) </li></ul>
  20. 20. Overall Power Saving Tools (2 of 2) <ul><li>Rescue Time ( </li></ul><ul><li>MeeTimer (Firefox plugin) </li></ul><ul><li>Time Tracker ( ) </li></ul><ul><li>Todoist (easy, fast, in browser) </li></ul><ul><li> </li></ul><ul><li>Outsource to VA for some research work (Craigslist) *100/mo </li></ul>
  21. 21. Finding Content To Share <ul><li><topic>.Alltop </li></ul><ul><li>Popurls </li></ul><ul><li>Stufftotweet </li></ul><ul><li>RSS Reader </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Use iPhone or diary to record thoughts ( ) </li></ul><ul><li>Dragon Naturally speaking for PC – fast! </li></ul><ul><li>GReader for iPhone (Google Reader) </li></ul>
  22. 22. 10 VIEWS to Proj. Mgmt.
  23. 23. Tradt’l Project Management <ul><li>Project planning </li></ul><ul><li>Task management </li></ul><ul><li>Document sharing </li></ul><ul><li>Contact management </li></ul><ul><li>Time tracking </li></ul><ul><li>Communication tools </li></ul><ul><li>Issue handling </li></ul><ul><li>Reports </li></ul><ul><li>Notifications </li></ul><ul><li>Basecamp (37 signals) </li></ul><ul><li>Liquid planner ( </li></ul><ul><li>Zoho </li></ul><ul><li>Goplan ( ) </li></ul><ul><li>Google Docs (excel, forms, docs) – Basic, Free </li></ul>
  24. 24. More Things To Do… <ul><li>Tweaks n’things: </li></ul><ul><li>Twitter background </li></ul><ul><li>Youtube background </li></ul><ul><li>- Twitter lists - create them, share them, join others & use #hashtags </li></ul><ul><li>- Shareaholic extension for your browser - </li></ul><ul><li>- Social bookmarking & Digg </li></ul><ul><li>- Google news, Google alerts </li></ul><ul><li>Google calendar – organize and share events </li></ul><ul><li>Search locally (twitter, google, etc) </li></ul>
  25. 25. BONUS <ul><li>Tools to help find local information and business: </li></ul><ul><li>Twitter local search (near: atlanta within: 30mi) </li></ul><ul><li>Twitter local search for “Tweetup” and restrict locally </li></ul><ul><li>Location based search on iPhone (I use echofon) </li></ul><ul><li>Twitter search using free tool – Nearby Tweets ( </li></ul><ul><li>Local targeting marketing ( </li></ul><ul><li> </li></ul>
  26. 26. Summary & Thanks! <ul><li>Start Simple! </li></ul><ul><li>Set goals you feel you can “do” (or outsource) </li></ul><ul><li>Review your incoming activity (web, phone) </li></ul><ul><ul><li>Organize, Delegate </li></ul></ul><ul><ul><li>Think “systems” </li></ul></ul><ul><li>Technology to help, but not overtake you </li></ul>THANK YOU! ( [email_address] ) “ Are you a social media rocket now?” I can show you!