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The Definitive-ish Workshop on Using Social Media in the Church


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These are the slides from my workshop at the 2014 Annual Gathering of the Association of Presbyterian Church Educators in San Jose. This is an ever evolving version of this workshop with that include some broad ideas as well as practical uses, including a TOP 10 Platforms for you Church.

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The Definitive-ish Workshop on Using Social Media in the Church

  1. 1. The Definitive-Ish Social Media Workshop Association of Presbyterian Church Educators Bruce Reyes-Chow | @breyeschow Saturday, February 1, 2014 1
  2. 2. Social Media Revolution 2013 SMR ON YOUTUBE #APCE2014 | @BREYESCHOW Saturday, February 1, 2014 2
  3. 3. technologies #APCE2014 | @BREYESCHOW Saturday, February 1, 2014 3
  4. 4. Road Map FB GROUP: HASHTAG: #apce2014 SLIDES: Introductions Assumptions Pitfalls Possibilities Postures Terms and Platforms Bruce’s Top 10 Q&A Saturday, February 1, 2014 Photo by allisonhare #APCE2014 | @BREYESCHOW 4
  5. 5. Who is Bruce? #APCE2014 | @BREYESCHOW Saturday, February 1, 2014 5
  6. 6. Social Media Explained SOCIAL MEDIA BY SAY IT VISUALLY #APCE2014 | @BREYESCHOW Saturday, February 1, 2014 6
  7. 7. HTTP://DUSTN.TV/USER-STATS-2013/ Saturday, February 1, 2014 #APCE2014 | @BREYESCHOW 7
  8. 8. SM Assumptions Social Media is only another medium of communication and expression; Social Media is generational air and gives insight into a particular worldview; Social Media is highly contextually and it will be embraced at various degrees; Social Media demands a high sense of self-worth as it has a flattening effect on community and leadership; Social Media will not save [insert org] #APCE2014 | @BREYESCHOW Saturday, February 1, 2014 8
  9. 9. Social Media Pitfalls SM as idol, savior or quick fix SM as distraction SM as careless expression SM as overestimated ROI SM as echo chamber SM as over-and-above F2F SM as an entry to bullying and unwanted contact Photo by amagill #APCE2014 | @BREYESCHOW Saturday, February 1, 2014 9
  10. 10. Social Media Possibilities SM can build up and strengthen the Body of Christ SM allows the church to model a different way of living SM compels the church to see the world beyond its bubble SM liberates faithful expression of creativity and creation SM provides accountability Photo by Kalexanderson SM offers a place of communal care and spiritual renewal #APCE2014 | @BREYESCHOW Saturday, February 1, 2014 10
  11. 11. Social Media Postures PHOTO BY JACKHEART be with people: tinker with the betas, but join in where folks are already be you: appropriate, honest, consistent just as you would be in real life (IRL) be interactive: engage, comment, respond, inquire, link and like be mindful: Most people lurk and observe without ever interacting. be humble/bold: don’t underestimate the influence of your thinking, but avoid delusions of grandeur be npr: earn the right to be heard. #APCE2014 | @BREYESCHOW Saturday, February 1, 2014 11
  12. 12. #APCE2014 | @BREYESCHOW Saturday, February 1, 2014 12
  13. 13. Smarty Pants Terms apps, smart phones, tablets, oh my Traditional Media v. Social Media Web 1.0 v. Web 2.0 Social Networking Open Source Software Cloud Technology weB+logs = Blogs, vLogs feeds, aggregators and readers tagging and #hashtags Checking In QRCode #APCE2014 | @BREYESCHOW Saturday, February 1, 2014 13
  14. 14. Social Media Platforms Google: +, huddle, hangouts, drive, voice, mail, docs, calendars Blogging: typepad, wordpress, blogger, tumblr, Networks: twitter, FB, linkedin, Google+, nextdoor, MySpace Media:, goodreads, pandora, spotify, iheartradio Photo: instagram, flickr, smugmug, picasa, snapchat Video: vimeo, youtube, huddle, vine #APCE2014 | @BREYESCHOW Saturday, February 1, 2014 14
  15. 15. Social Media Platforms Convos: skype, hangout, kik,, oovoo, gotomeeting, Productivity: dropbox, slideshare, doodle, wufoo, evernote Reviews: yelp, amazon, foursquare, google, miso, getglue, eNewsletters: madmimi, mailchimp, constant contact Location: foursquare, yelp, places, banjo Curating: pinterest,, storify, buffer, hootsuite, feedspot #APCE2014 | @BREYESCHOW Saturday, February 1, 2014 15
  16. 16. TOP ESSENTIAL SOCIAL MEDIA SITES FOR CHURCH #APCE2014 | @BREYESCHOW Saturday, February 1, 2014 16
  17. 17. Six Areas of Evaluation COORDINATION with organization and productivity? CREATIVITY unleashing and supporting artistry? COMMUNICATION with messaging and delivery of content? CONTEMPLATION personal reflection and spiritual practices? CONNECTION building community and interactivity? CURATION gathering and sharing content? #APCE2014 | @BREYESCHOW Saturday, February 1, 2014 17
  18. 18. Facebook USES UPDATE: personality and content LISTS: “like” happenings of ministry GROUPS: private-ish group discussions EVENTS: buzz generation, not tracking #APCE2014 | @BREYESCHOW Saturday, February 1, 2014 18
  19. 19. Twitter USES Create lists to keep up community members Follow local orgs and businesses for news and local happenings Connect to things outside context for curation Use hashtags to connect beyond current followers #APCE2014 | @BREYESCHOW Saturday, February 1, 2014 19
  20. 20. USES Saving Links Feeding content to distribution services Archiving content #APCE2014 | @BREYESCHOW Saturday, February 1, 2014 20
  21. 21. USES Effective posting patterns Buffered and scheduled Night owls and early birds #APCE2014 | @BREYESCHOW Saturday, February 1, 2014 21
  22. 22. Pinterest USES Collect image and liturgy for a season: Lent, Easters, etc. Discover educational ideas: workshop rotation, adults etc. Gather sermon material Curate trusted content to share with the community. #APCE2014 | @BREYESCHOW Saturday, February 1, 2014 22
  23. 23. Doodle USES Set dates Take simple polls Share decision making Relieve stress Positive peer pressure #APCE2014 | @BREYESCHOW Saturday, February 1, 2014 23
  24. 24. gCal USES Coordinate personal and professional schedules Embed low-maintenance calendar into a website integrated with other google apps #APCE2014 | @BREYESCHOW Saturday, February 1, 2014 24
  25. 25. Dropbox USES Cloud based storage Back-up and share photos Group document storage Presentation sharing #APCE2014 | @BREYESCHOW Saturday, February 1, 2014 25
  26. 26. Madmimi USES Link to online version Track actual interaction Save some money Good alt to emailed PDFs #APCE2014 | @BREYESCHOW Saturday, February 1, 2014 26
  27. 27. USES Prayer Groups Staff Teams Parent Notification Youth Communication #APCE2014 | @BREYESCHOW Saturday, February 1, 2014 27
  28. 28. From the stacks Shift!: The Unfolding Internet by Edward Burman (get used) Social Media Media Gospel by Meredith Gould Rise of the Creative Class by Richard Florida The Long Tail Effect by Chris Anderson Open Leadership by Charlene Li Millennial Momentum by Morley Winograd and Michael Hais The Church of Facebook by Jesse Rice Click 2 Save by Elizabeth Drescher and Keith Anderson Photo by shutterhacks #APCE2014 | @BREYESCHOW Saturday, February 1, 2014 28
  29. 29. what do you use? what questions do you still have? #APCE2014 | @BREYESCHOW Saturday, February 1, 2014 29
  30. 30. THANKS FOR COMING @breyeschow on slideshare “Definitive-ish” ebook “Definitive-ish” google group Saturday, February 1, 2014 30