Seminar at ISCRAM Summerschool 2012 DESINGNING WHAT AND FOR WHOM?Social MediaHuman Centered DesignCrisis Response Jonas Landgren (PhD) Crisis Response Lab Interaction Design Division Department of Applied IT Chalmers University of Technology & Gothenburg University
Adding yet another device vs make use of the devices in placeHand-heldtechnology tend insome work to bevery hip-based.Should we designfor hands or forhips?
Why do we treatprofessionals as usersand force them tobehave as users of ourpoor design results?
We should pay alot of attention of what is happeningin a locality when we boldly suggest that ”smart” technologywill be such a great improvement.
Concrete Advice• Make sure part of your team spend time with the people you intend to design for. – Dayshifts, Nightshifts, Weekend shifts• Make sure you listen to the young, old, romantic as well as the skeptical individuals.• Never design what someone tell you to do, but listen to what they say and then craft the design choices in an explorative journey with these individuals.
“Social Media is all about information!” “Eh…absolutely not!”
So what is so f***ing social withSocial Media? Discuss this in pairs for three minutes
Power-hungry people will always tryto convince you that it is a bad idea.1. No it will not work, listen I have been working with this for 20 years….2. In 2002…we tried it but it failed….3. When I send my men into a situation they must have the best tools…..4. When we help people…
Too many myths are restricting our thinking.1. You must understand every disaster is unique.2. People affected by a disaster are victims.3. Rapid Information sharing is important.4. Mobile phone systems are unreliable.5. We always lack information.
How we talk about things will shape what we can think. Victims Rescuer Helpless Relief worker Thankfuls Heros Injured Nurses and doctors Beneficiaries Donors Clients Servants Consumers Providers … … .. .. . .
We will your design take place? People in local communitiestime Professional response organizations
HEAR THEORY• inspire imagination & inform intuition about new opportunities and ideas.• unveil people’s social, political, economic, and cultural opportunities and barriers in their own words.• Deep understanding, not broad coverage
Hear Steps1. Identify a design challenge2. Identify people to speak with3. Select research methods4. Develop an interview approach (guide, scenario-based questions, techniques)5. Develop your mindset (Beginners, Observe v. Interpret)
Identify a Design Challenge» Framed in human terms (rather than technology, product, or service functionality)» Broad enough to discover the areas of unexpected value» Narrow enough to be manageable
Advice when identifying your challengesLook for clichés / stereotypesInvert, Deny, Scale,Formulate hypothesis: What if ….
CREATE• To move from research to real-world solutions.• This is the most abstract point of the process where concrete needs of individuals are transformed into high-level insights about the larger population and system frameworks are created.• During this phase, solutions are created with only the Desirability filter in mind.
CREATE THEORY• Synthesis takes us from inspiration to ideas, from stories to solutions.• Brainstorming makes us think expansively and without constraints.• Prototyping is about building to think.
MAKE IDEAS TANGIBLEPrototyping is about buiding to think - whatever it takes tocommunicate the idea. Prototyping allows you to quickly andcheaply make ideas tangible so they can be tested andevaluated by others - before you’ve had time to fall in love withthem.BUILD TO THINK : ROUGH, RAPID, RIGHT: ANSWERING QUESTIONS
GATHER FEEDBACKA great way to get honest feedback is to take several concepts or versions out to meet people.When there is only one concept available, people may be reluctant to criticize.However, when allowed to compare and contrast, people tend to speak more honestly.
DeliverOnce the design team has created manydesirable solutions, it is time to consider how tomake these feasible and viable. The Deliverphase will catapult the top ideas towardimplementation.
DELIVER THEORY• Delivering solutions starts with creating low-investment, low- cost ways of trying out your ideas in a real-world context.• Iterative process that will likely require many prototypes, mini- pilots and pilots to perfect the solution and support system.• This process invites you to work in the belief that new things are possible….
Deliver Steps1. Generate several business models for your solutions.2. Identify Capabilities Required for Delivering Solutions (Distribution, Requirements v. Capabilities, Potential Partners)3. Plan a Pipeline of Solutions
PLAN MINI-PILOTS & ITERATIONFor each solution in your pipeline, it is important to identify simple, low-investment next steps to keep the ideas alive. One way to keep iterating and learning is to plan mini-pilots before large-scale pilots or full-scale implementation.For each mini-pilot, ask three questions:» What resources will I need to test out this idea?» What key questions does this mini-pilot need to answer?» How will we measure the success of this mini-pilot?
People in Local Communitiestime Professional Relief Organizations