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Talk : Innovation Games : Perfecting Your Brainstorming Technique for Killer Products and Features



Innovation workshops

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Innovation workshops

  1. 1. Meme Time Introduction Presentation A “meme” consists of any unit of cultural information, such as a practice or idea - Wikipedia
  2. 2. About Us A potted history...... Meme Time
  3. 3. <ul><li>Leadership & Coaching programme </li></ul><ul><ul><ul><li>Ashridge Business School. </li></ul></ul></ul><ul><li>MA: Film & Television Studies </li></ul><ul><ul><ul><li>Westminster University </li></ul></ul></ul><ul><li>Provided creative & editorial leadership </li></ul><ul><ul><ul><li>BBC, Media Trust, Community Channel </li></ul></ul></ul><ul><li>Led high performing teams </li></ul><ul><ul><ul><li>CBBC, BBC Teens, BBC 4 interactive </li></ul></ul></ul><ul><li>Multiplatform expertise </li></ul><ul><ul><ul><li>delivered strategies for multiplatform interactive output (public/private/not for profit sector) </li></ul></ul></ul><ul><li>Led creativity & innovation workshops </li></ul><ul><ul><ul><li>BBC, Media Trust, Community Channel </li></ul></ul></ul>Background: Wendy Shearer, Innovation Coach
  4. 4. <ul><li>Our vision : </li></ul><ul><ul><li>Empower staff & boost performance </li></ul></ul><ul><ul><li>Improve strategic awareness & creative coherence across all platforms </li></ul></ul><ul><li>Our values : to provide </li></ul><ul><ul><li>Inspiration & motivation </li></ul></ul><ul><ul><li>Creativity & innovation </li></ul></ul><ul><ul><li>Collaboration & team work </li></ul></ul><ul><li>Our business : </li></ul><ul><ul><li>Agile, value for money & customer focused </li></ul></ul><ul><li>Workshops : </li></ul><ul><ul><li>Engaging, focused & structured </li></ul></ul>Meme Time
  5. 5. <ul><li>Workshops run for: </li></ul><ul><li>Interactive (web) teams </li></ul><ul><li>TV production teams </li></ul><ul><li>Youth groups (16-25 year olds) </li></ul><ul><li>Campaign teams </li></ul><ul><li>Management teams </li></ul><ul><li>Case study: Blue Peter, children’s TV show </li></ul><ul><li>Challenge: provide a creative and inspirational area online for 100,000 Blue Peter badge winners. </li></ul><ul><li>Workshops provided: Collaborative Innovation </li></ul><ul><li>Result : Awarded funding from the ‘Board’ to produce the first social media networking site for Blue Peter badge holders. </li></ul>Experience:
  6. 6. <ul><li>Workshops run for: </li></ul><ul><li>Interactive (web) teams </li></ul><ul><li>TV production teams </li></ul><ul><li>Youth groups (16-25 year olds) </li></ul><ul><li>Campaign teams </li></ul><ul><li>Management teams </li></ul><ul><li>Case study: Media Trust </li></ul><ul><li>Challenge: redesign & redevelop their 12 years old website to integrate 8 departments including 1 TV Channel & 1 TV production team. </li></ul><ul><li>Workshops: CPS & Collaborative innovation </li></ul><ul><li>Result : A new commissioning process, a redesigned website with new technical architecture and broadband service. </li></ul>Experience:
  7. 7. Creative Thinking & Innovation Meme Time workshops
  8. 8. Workshops <ul><li>Creative collaboration Techniques to master collaborative working processes and challenge common perspectives </li></ul><ul><li>Generating creative ideas Techniques to master effective idea generation and evaluation including removing barriers to innovation. </li></ul><ul><li>Stimulate and create Tools to overcome innate assumptions, master direction setting and effective idea generation. </li></ul><ul><li>Collaborative innovation – connect diverse perspectives & innovate as a team </li></ul><ul><li>Change Cafe  - discover, explore and address powerful questions with a commitment to act </li></ul><ul><li>Enhancing interactive/multiplatform projects – using applied innovation techniques, engage with the process for developing and launching your project starting with your target audience. </li></ul>
  9. 9. Workshop structure Meme Time workshops
  10. 10. Multiplatform project process 1 2 3 4 Sign off Editorial Technical Idea generation & evaluation Audience profile Requirements Stakeholder mapping Launch Testing Development Prototyping 5 6 7
  11. 11. ENHANCING MULTIPLATFORM DELIVERY <ul><li>Full day workshop </li></ul><ul><li>These sessions allow you to visualise and participate in the necessary stages for developing your project from concept to launch. </li></ul><ul><li>Profile creation: your target audience </li></ul><ul><li>Outcomes: This exercise ensures you identify the needs of your target audience first </li></ul><ul><li>Question relay: setting your direction </li></ul><ul><li>Outcomes: An essential part of establishing your objectives and priorities. </li></ul><ul><li>Stakeholder mapping </li></ul><ul><li>Outcomes: Using this framework will identify everyone who has a stake in the project and focus attention on key champions and influencers. </li></ul><ul><li>Effective idea generation & evaluation </li></ul><ul><li>Outcomes: An abundance of original ideas developed using applied creativity techniques. Appropriate methods to 'analyse' and 'select' the ideas that you wish to refine further. </li></ul><ul><li>Development: prototyping & mock-ups </li></ul><ul><li>Outcomes: Experience the ‘user-journey’ and test drive the ideas. </li></ul><ul><li>Testing </li></ul><ul><li>Outcomes: Understanding the value of building advocacy for your service and increasing collaboration with your target audience. </li></ul>
  12. 12. CREATIVE COLLABORATION WORKSHOP <ul><li>Creativity is the launch pad for innovation. </li></ul><ul><li>This session uses group activities to develop your creative thinking and idea evaluation skills </li></ul><ul><li>Agenda: </li></ul><ul><li>Mud slinging </li></ul><ul><li>4,3,5 </li></ul><ul><li>Idea evaluation </li></ul><ul><li>Questions </li></ul><ul><li>Feedback Forms </li></ul><ul><li>MUD SLINGING </li></ul><ul><li>Outcomes: A huge list of areas for development.  A criteria to avoid.  </li></ul><ul><li>  </li></ul><ul><li>4, 3, 5: [Four people come up with 3 ideas in 5 minutes]  </li></ul><ul><li>Ideas are recorded on handout ‘4,3,5’. </li></ul><ul><li>Outcomes: An abundance of original ideas. Practice in collaborative creativity </li></ul><ul><li>IDEA EVALUATION </li></ul><ul><li>Notes are made on the handout 'criteria sheet'. </li></ul><ul><li>Outcomes: Refining technique, understanding where evaluation sits </li></ul>
  13. 13. GENERATING CREATIVE IDEAS WORKSHOP <ul><li>Creativity is the launch pad for innovation. </li></ul><ul><li>This session encourages you to participate in a climate of creativity, mastering individual and group techniques. </li></ul><ul><li>Agenda: </li></ul><ul><li>A-Ha Moment </li></ul><ul><li>Outrageous Opp </li></ul><ul><li>Idea evaluation </li></ul><ul><li>Questions </li></ul><ul><li>Feedback Forms </li></ul><ul><li>A-HA MOMENT </li></ul><ul><li>Outcomes: Removes barriers to creativity, takes you out of your creative lethargy. Recreates the feeling before beginning a new challenge   </li></ul><ul><li>OUTRAGEOUS OPPOSITES   </li></ul><ul><li>Outcomes: An abundance of original ideas. An applied creativity technique to use individually or in a group. </li></ul><ul><li>IDEA EVALUATION </li></ul><ul><li>Outcomes: This technique can help you 'analyse' and 'select' the ideas that you wish to refine further. </li></ul>
  14. 14. STIMULATE AND CREATE WORKSHOP <ul><li>Creativity is the launch pad for innovation. </li></ul><ul><li>This session ensures everyone enjoys a high level of engaging exploration </li></ul><ul><li>Agenda: </li></ul><ul><li>Mind Sprint </li></ul><ul><li>Obstacle Map </li></ul><ul><li>Idea evaluation </li></ul><ul><li>Questions </li></ul><ul><li>Feedback Forms </li></ul><ul><li>MIND SPRINT </li></ul><ul><li>Outcomes: Harnesses creative tension. Encourages a logical approach to creativity. </li></ul><ul><li>OBSTACLE MAP / COLLAGE </li></ul><ul><li>Outcomes: An overview of your idea and how to implement it. A brilliant exercise for setting the direction that you need to go in. </li></ul><ul><li>IDEA EVALUATION </li></ul><ul><li>Outcomes: A creative and collaborative technique. It uses a democratic approach to select the ideas that you wish to refine further. </li></ul>
  15. 15. COLLABORATIVE INNOVATION WORKSHOP <ul><li>‘ A Question not asked is a door not opened’ Marilee Goldberg </li></ul><ul><li>This session ensures everyone enjoys a high level of engaging exploration </li></ul><ul><li>Agenda: </li></ul><ul><li>Question Relay </li></ul><ul><li>Wall 2.0 </li></ul><ul><li>Graffiti Wall </li></ul><ul><li>Implementation </li></ul><ul><li>Questions </li></ul><ul><li>Feedback Forms </li></ul><ul><li>QUESTION RELAY </li></ul><ul><li>Outcomes: Excellent technique for direction setting. Stimulates creativity and focuses energy and attention. </li></ul><ul><li>GRAFFITI WALL </li></ul><ul><li>Outcomes: Visualisation of ideas, motivates fresh thinking and identifies key challenges. </li></ul><ul><li>WALL 2.0 </li></ul><ul><li>Outcomes: Collaborative working, strengthens team building and collaboratively addresses challenges. </li></ul><ul><li>IMPLEMENTATION </li></ul><ul><li>Outcomes: Addresses decision-making traps and reveals decision making techniques. </li></ul>
  16. 16. CHANGE CAFE WORKSHOP <ul><li>‘ ..once I know the proper question, I could solve the problem in less than 5 minutes’. Albert Einstein </li></ul><ul><li>This workshop creates a hospitable, relaxed space for everyone to explore questions, connect diverse perspectives and encourage contributions. </li></ul><ul><li>CHANGE CAFE </li></ul><ul><li>The 'café style' set up makes use of small tables for each group with menus listing key challenges to address and tablecloths for capturing notes. </li></ul><ul><li>Instead of swapping business cards and remaining at the same table, participants are given 'prompt cards' to swap, stimulating further discussion whilst they rotate around the room. </li></ul><ul><li>After the initial round of conversation, one person is asked to remain at the table as the host for the next round whilst the others go to new tables. </li></ul><ul><li>The table host welcomes the new guests and summarises the previous discussion.  A new round of discussion then starts, building upon ideas from the previous tables. </li></ul><ul><li>At the end of the session, all notes are displayed for participants to read, discuss further and prioritise into action points. </li></ul><ul><li>Everyone takes away a receipt of 'action points' to assist with the implementation of their ideas after the workshop. </li></ul><ul><li>Outcomes: Discover, explore and address powerful questions with a commitment to act. Surfaces underlying assumptions. </li></ul>
  17. 17. <ul><li>All workshops involve a mixture of: </li></ul><ul><ul><li>Group exercises </li></ul></ul><ul><ul><li>Brainstorming </li></ul></ul><ul><ul><li>Individual idea and action planning </li></ul></ul><ul><ul><li>Collective assessment </li></ul></ul><ul><li>Participants will: </li></ul><ul><ul><li>Work in a climate of creativity </li></ul></ul><ul><ul><li>Channel creative tension into creative solutions  </li></ul></ul><ul><ul><li>Generate fresh insights and ideas </li></ul></ul>What’s involved?
  18. 18. <ul><li>Techniques will equip you to: </li></ul><ul><ul><li>Optimise your performance </li></ul></ul><ul><ul><li>Inspire others to develop </li></ul></ul><ul><ul><li>Innovate with the tools learnt </li></ul></ul><ul><ul><li>Engage in collaborative innovation </li></ul></ul><ul><ul><li>Identify priorities for projects </li></ul></ul>Creative Outcomes
  19. 19. Meme Time Innovation Value-building Cycle
  20. 20. <ul><li>To provide you with tools and training to keep your innovation engines running smoothly. </li></ul>Our focus
  21. 21. The creative value cycle
  22. 22. Appendix Testimonials & booking
  23. 23. <ul><li>&quot;At one particular brainstorming session, Wendy used creative techniques to stimulate brain activity through the use of different senses. I found her method of brainstorming both innovating and inspiring.&quot; Pareena Khairdin BBC World Service Trust </li></ul>Testimonials
  24. 24. <ul><li>&quot;... always manages to get to the core of what's required and guided our sessions towards a practical outcome. Wendy brings a fresh approach and a moderator's skills to this kind of work.&quot; </li></ul><ul><li>Rachel Stabb, Community Channel </li></ul>Testimonials
  25. 25. <ul><li>&quot;... brilliant at thinking of great new ways to encourage creativity. From timed stream of consciousness ideas in a group to using smell as a catalyst, Wendy is able to encourage a team to think in ways they wouldn't expect.” </li></ul><ul><li>Louise Goodspeed, BBC Children's </li></ul>Testimonials
  26. 26. <ul><li>Once a booking is made, we conduct an interview with you to: </li></ul><ul><ul><li>Assess your business needs </li></ul></ul><ul><ul><li>Assess your current working climate </li></ul></ul><ul><ul><li>Confirm location and on site materials </li></ul></ul>In advance
  27. 27. <ul><li>We hold each workshop at your location and require a meeting room to cater for the agreed number of participants. </li></ul><ul><li>During each workshop participants are given Meme Time hand-outs which contain details of techniques to record their ideas and retain for future reference. </li></ul><ul><li>At the end of each session, participants are given feedback forms which can be made available to you afterwards. </li></ul><ul><li>If requested, we will collate all the data and assemble the information in a user friendly format for you to have and use as a reference for implementing any ideas generated.  </li></ul>Process
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    Oct. 23, 2019
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    May. 1, 2018
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    Apr. 18, 2015
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    Nov. 12, 2012
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    Aug. 3, 2011
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    Feb. 10, 2010
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    Dec. 1, 2009
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    Jun. 19, 2009


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