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Game On and Be Playful


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A #MW2013 workshop run by Sharna Jackson of Tate and Danny Birchall of Wellcome Trust. The workshop discusses how museums and galleries can create digital games and toys.

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Game On and Be Playful

  1. 1. game on and be playful!creating games and digital toys for your museumSharna Jackson Tate @sharnajacksonDanny Birchall Wellcome Collection @dannybirchall
  2. 2. todayIntroductionsWhy make games and toys?Games from our sectorThe Game Design DocumentExercise 1: Your target audienceExercise 2: Learning objectivesExercise 3: The game ideaBREAKCollaboration: internal buy-in/working with agenciesExercise 4: Key mechanicsReviewExercise 5: Vision statementSharing and reflectionSumming up: Get your game on!
  3. 3. introducing ourselveswho you areyour institution, or favourite museumyour favourite toy or gamewhat you’d like to get out of today
  4. 4. why make games and toys?
  5. 5. Communication
  6. 6. ‘Stickiness’
  7. 7. Self-expression
  8. 8. Unlock collections
  9. 9. Reaching the unreachable
  10. 10. Fun?
  11. 11. games from our sector
  12. 12. guess who?
  13. 13. Code Fred: Survival ModeMuseum of Science + IndustryChicago
  14. 14. WondermindTate
  15. 15. AxonWellcome Collection
  16. 16. Street ArtTate
  17. 17. Art Game LabSFMOMA
  18. 18. CuboomTate
  19. 19. Wolf QuestMinnesota Zoo
  20. 20. the Game Design Document
  21. 21. High Tea, Wellcome Collection
  22. 22. Gamers. by Mikal.Danielle, on Flickr
  23. 23. Learning, by College Degrees360 on Flickr
  24. 24. exercises#1: Target audience#2: Learning objectives#3: Game idea#4: Key mechanics#5: Vision
  25. 25. Exercise # 1target audience1) Form a team!2) Who is your game for?3) What do you know about this audience?5 minutes
  26. 26. Exercise # 2Learning objectives1) What does the player learn from the game?2) Formal or informal learning?3) Be specific!5 minutes
  27. 27. Who’s the Pest? Wellcome Collection
  28. 28. Exercise # 3the game idea1) Use the object cards as inspiration2) Filter through audience & objectives3) Describe the world of the game15 minutes
  29. 29. time for tea
  30. 30. Welcome back!
  31. 31. Collaboration
  32. 32. Working internally
  33. 33. Working externally
  34. 34. What can we learn fromagencies?
  35. 35. “Don’t underestimate the time and moneycreating standout games require. It’s anexpensive business but can generate great levelsof interest if done right.”Paul Canty Preloaded @paulcanty
  36. 36. “Also, be absolutely clear what you want to getout of a game – whether it be engagement,learning outcomes, dialogue/discussion, brandextension etc.”Paul Canty Preloaded @paulcanty
  37. 37. “If you’re looking to commission games, it’s of theutmost importance that you understand whyyou’re doing it. Games are fundamentallydifferent to pretty much every other form ofmedia. The biggest mistake I see is not givinggames a clear job to do, or expecting them to doa job they are not suited to.”Mark Sorrell Hide and Seek @sorrell
  38. 38. “There’s an interesting thing to be said about howstory and game (probably) play a zero sum gameinside a product.”Mark Sorrell Hide and Seek @sorrell
  39. 39. “So you can either have a lot of story (and a littlegame) or little story (and a lot of game).”Mark Sorrell Hide and Seek @sorrell
  40. 40. “In museum or gallery contexts, there is often astory to be told, so games can sometimes get inthe way unless they are designed very carefully,with distinct ‘story’ and ‘game’ phases. Stories tellstories to users. Games let users create their ownstories. And they do this via giving users a systemto explore – games enable learning throughdoing, rather than seeing or being told.”Mark Sorrell Hide and Seek @sorrell
  41. 41. “To boil this down into something small anduseful – use stories when you want to tell andgames when you want to let others tell.”Mark Sorrell Hide and Seek @sorrell
  42. 42. Exercise # 4Key mechanics1) Use the ‘game genre’ cards to brainstorm2) Hone down the idea to actions3) What must the player do?15 minutes
  43. 43. review!
  44. 44. Exercise # 5Vision1) Describe your game in a single sentence2) What makes it special?3) What’s the experience?5 minutes
  45. 45. Sharing game ideas andreflection
  46. 46. Summing up: get your game on!
  47. 47. Thanks for coming!Sharna Jackson Tate @sharnajacksonDanny Birchall Wellcome Collection @dannybirchall