SlideShare a Scribd company logo
1 of 56
Robert Stein Chief Information Officer Indianapolis Museum of Art rstein@imamuseum.org @rjstein http://www.imamuseum.org  Visitors As Data Creating a Reinforcing Relationship with User Engagement
VISITORS AREROBOTS source ~donsolo
Visitor Inclusion No offense to Bruce, but who doesn’t want this? VISITORS ARE DATA source ~victoriapeckham
Modes of Visitor Data MUSEUM’S RESPONSE VISITOR’S ACTION PASSIVE NONE ACTIVE INTERNAL AGGRESSIVE COORDINATED
Passive Data Generation
How Can We Get Here? MUSEUM’S RESPONSE VISITOR’S ACTION PASSIVE NONE ACTIVE INTERNAL AGGRESSIVE COORDINATED
Visitors As Data Visitors Havethe BrainPower We Want Credit: Benedict Campbell
Unfortunately, visitors aren’t clones we can direct to do our bidding source ~donsolo
How can visitors take part  in powering their own experience? source ~ mindcaster-ezzolicious
MUSEUM IMPACT VISITOR  ENGAGEMENT Can we create a virtuous circle with visitors that clearly expresses the value and impact of their participation? source ~m-louis
Social Tagging
www.steve.museum            steve@steve.museum A Few Highlights Museum professionalsfound most tags useful 88% of tags were useful If you found this work using this term would you be surprised?
www.steve.museum            steve@steve.museum A Few Highlights Tags are different than museum documentation: 86% of all tags not found in label copy
www.steve.museum            steve@steve.museum A Few Highlights Tags are almost always useful when they are assigned two or more times
Pretty Cool Tools
You want me to dowhat? source ~donsolo
Silly Museum… Robots are Friends
Do you really have a tour called WTF?
Crowdsourced cropping from the V&A: http://collections.vam.ac.uk/crowdsourcing
Generating Lots of Data Seems overwhelming! V&A has 120K images here! 30 sec/image = 120 images in 1 hr 1000 person hours This would require 5,000 people to each crop just 24 image or spend approx 12 min This is very doable
This is Getting Easier
Steve in Action Funded in 2008 by the IMLS Led by the New Media Consortium in collaboration with IMA, Susan Chun and a host of museum partners A Few Project Goals Make Social Tagging Easy Develop Innovative NewInterfaces Facilitate Cross-CollectionSearch / Browsing
Steve in Action Features Simple Import (CSV, CDWA, Scraping) Hosted and Themable Data Collection Platform Powerful API Access Cut-n-Paste Tagging Widgets for Easy Integration
IMA’s Collection 54,000 objects in collection 2,242 objects on display (4%) 26,268 objects with images (48%) Using Steve widgets to drive social tagging
Some are Easy to Tag
Some are not
Some are really hard…
Tagcow Use crowdsourcing to add tags / data to image collections Cost $0.15 - $0.20 per image Tagcow uses software built on Amazon’s Mechanical Turk to process 100,000’s of images per day.
Mechanical Turk Demographics Source:PanosIpeirotis - http://behind-the-enemy-lines.blogspot.com/2008/03/mechanical-turk-demographics.html
IMA and Tagcow IMA gave Tagcow links to about 26,000 collection objects with images  Tagcow returned 298,668 Total Tags 254,130 descriptive tags (28,708 distinct) 44,538 color tags Term Frequency: Min (1), Max(4299), Avg(8.85) Document Frequency: Min (1) Max(134) Avg(9.94) 29,174 tags with more than one word
So, 300,000 tags… can’t we just make a  Wordleoutta that?
TagCow
So how do we deal with this stuff anyway?
Funded in 2008 by IMLS Led by University of Maryland in collaboration with IMA, Susan Chun and a working group of museums. Studying the relationships between social tags, scholarly text and resources, and the application of trust networks to improve access to museum collections.
Can we use keywords from text  as context for tags?Can Tags help to disambiguate  keywords from text?
Heirarchy for Tags
Heirarchy for Tags

More Related Content

Similar to Visitors As Data

Look up more digital shoreditch presentation 16th may 2013
Look up more   digital shoreditch presentation  16th may 2013Look up more   digital shoreditch presentation  16th may 2013
Look up more digital shoreditch presentation 16th may 2013Nick Hammond
 
Augmenting the World using Semantic Web Technologies
Augmenting the World using Semantic Web TechnologiesAugmenting the World using Semantic Web Technologies
Augmenting the World using Semantic Web TechnologiesJens Grubert
 
Real-Time Web Overview
Real-Time Web OverviewReal-Time Web Overview
Real-Time Web OverviewColin Nekritz
 
Steve Tagger and the Minnesota Digital Library
Steve Tagger and the Minnesota Digital LibrarySteve Tagger and the Minnesota Digital Library
Steve Tagger and the Minnesota Digital Libraryscottsayre
 
2016 Practical Approaches to Digital Strategy Planning - AAM
2016 Practical Approaches to Digital Strategy Planning - AAM2016 Practical Approaches to Digital Strategy Planning - AAM
2016 Practical Approaches to Digital Strategy Planning - AAMThe Metropolitan Museum of Art
 
Altmetrics to track the impact of datasets
Altmetrics to track the impact of datasetsAltmetrics to track the impact of datasets
Altmetrics to track the impact of datasetsPat Loria
 
Museum Transparency Mcn2008
Museum Transparency   Mcn2008Museum Transparency   Mcn2008
Museum Transparency Mcn2008Robert J. Stein
 
Web Intelligence 2013 - Characterizing concepts of interest leveraging Linked...
Web Intelligence 2013 - Characterizing concepts of interest leveraging Linked...Web Intelligence 2013 - Characterizing concepts of interest leveraging Linked...
Web Intelligence 2013 - Characterizing concepts of interest leveraging Linked...Fabrizio Orlandi
 
090127 MLA-SE Museums and the web
090127 MLA-SE Museums and the web090127 MLA-SE Museums and the web
090127 MLA-SE Museums and the webMark Walker
 
Redlink - Semantic Technologies for News & Media
Redlink - Semantic Technologies for News & Media Redlink - Semantic Technologies for News & Media
Redlink - Semantic Technologies for News & Media Andrea Volpini
 
New routes for your contents: Dynamic Semantic Publishing for News & Media Pu...
New routes for your contents: Dynamic Semantic Publishing for News & Media Pu...New routes for your contents: Dynamic Semantic Publishing for News & Media Pu...
New routes for your contents: Dynamic Semantic Publishing for News & Media Pu...Redlink GmbH
 
090122 MLA South East Museums and The Web
090122 MLA South East Museums and The Web090122 MLA South East Museums and The Web
090122 MLA South East Museums and The WebMark Walker
 
Semantic Media Project Introduction - Mark Sandler (Barbican Arts Centre, Oct...
Semantic Media Project Introduction - Mark Sandler (Barbican Arts Centre, Oct...Semantic Media Project Introduction - Mark Sandler (Barbican Arts Centre, Oct...
Semantic Media Project Introduction - Mark Sandler (Barbican Arts Centre, Oct...sebastianewert
 
Making the Black Hole Gray: Web Archiving Art Resources at New York Art Resou...
Making the Black Hole Gray: Web Archiving Art Resources at New York Art Resou...Making the Black Hole Gray: Web Archiving Art Resources at New York Art Resou...
Making the Black Hole Gray: Web Archiving Art Resources at New York Art Resou...The Frick Collection
 
Avoiding the Digital Death Spiral: Surviving & Thriving through understanding...
Avoiding the Digital Death Spiral: Surviving & Thriving through understanding...Avoiding the Digital Death Spiral: Surviving & Thriving through understanding...
Avoiding the Digital Death Spiral: Surviving & Thriving through understanding...Simon Tanner
 
Atlassian Webinar: SunSpace
Atlassian Webinar: SunSpaceAtlassian Webinar: SunSpace
Atlassian Webinar: SunSpacePeter H. Reiser
 
Sunspace presentation for Atlassian Webinar
Sunspace presentation for Atlassian WebinarSunspace presentation for Atlassian Webinar
Sunspace presentation for Atlassian Webinarguest10303d
 
Helping More Teachers Discover Your Digital Resources
Helping More Teachers Discover Your Digital ResourcesHelping More Teachers Discover Your Digital Resources
Helping More Teachers Discover Your Digital ResourcesDarren Milligan
 
Analytics for Musicians - Presentation to Chamber Music America - December 2n...
Analytics for Musicians - Presentation to Chamber Music America - December 2n...Analytics for Musicians - Presentation to Chamber Music America - December 2n...
Analytics for Musicians - Presentation to Chamber Music America - December 2n...Marshall Sponder
 

Similar to Visitors As Data (20)

Look up more digital shoreditch presentation 16th may 2013
Look up more   digital shoreditch presentation  16th may 2013Look up more   digital shoreditch presentation  16th may 2013
Look up more digital shoreditch presentation 16th may 2013
 
Augmenting the World using Semantic Web Technologies
Augmenting the World using Semantic Web TechnologiesAugmenting the World using Semantic Web Technologies
Augmenting the World using Semantic Web Technologies
 
Real-Time Web Overview
Real-Time Web OverviewReal-Time Web Overview
Real-Time Web Overview
 
Steve Tagger and the Minnesota Digital Library
Steve Tagger and the Minnesota Digital LibrarySteve Tagger and the Minnesota Digital Library
Steve Tagger and the Minnesota Digital Library
 
2016 Practical Approaches to Digital Strategy Planning - AAM
2016 Practical Approaches to Digital Strategy Planning - AAM2016 Practical Approaches to Digital Strategy Planning - AAM
2016 Practical Approaches to Digital Strategy Planning - AAM
 
Altmetrics to track the impact of datasets
Altmetrics to track the impact of datasetsAltmetrics to track the impact of datasets
Altmetrics to track the impact of datasets
 
Museum Transparency Mcn2008
Museum Transparency   Mcn2008Museum Transparency   Mcn2008
Museum Transparency Mcn2008
 
Web Intelligence 2013 - Characterizing concepts of interest leveraging Linked...
Web Intelligence 2013 - Characterizing concepts of interest leveraging Linked...Web Intelligence 2013 - Characterizing concepts of interest leveraging Linked...
Web Intelligence 2013 - Characterizing concepts of interest leveraging Linked...
 
090127 MLA-SE Museums and the web
090127 MLA-SE Museums and the web090127 MLA-SE Museums and the web
090127 MLA-SE Museums and the web
 
Redlink - Semantic Technologies for News & Media
Redlink - Semantic Technologies for News & Media Redlink - Semantic Technologies for News & Media
Redlink - Semantic Technologies for News & Media
 
New routes for your contents: Dynamic Semantic Publishing for News & Media Pu...
New routes for your contents: Dynamic Semantic Publishing for News & Media Pu...New routes for your contents: Dynamic Semantic Publishing for News & Media Pu...
New routes for your contents: Dynamic Semantic Publishing for News & Media Pu...
 
090122 MLA South East Museums and The Web
090122 MLA South East Museums and The Web090122 MLA South East Museums and The Web
090122 MLA South East Museums and The Web
 
Semantic Media Project Introduction - Mark Sandler (Barbican Arts Centre, Oct...
Semantic Media Project Introduction - Mark Sandler (Barbican Arts Centre, Oct...Semantic Media Project Introduction - Mark Sandler (Barbican Arts Centre, Oct...
Semantic Media Project Introduction - Mark Sandler (Barbican Arts Centre, Oct...
 
Making the Black Hole Gray: Web Archiving Art Resources at New York Art Resou...
Making the Black Hole Gray: Web Archiving Art Resources at New York Art Resou...Making the Black Hole Gray: Web Archiving Art Resources at New York Art Resou...
Making the Black Hole Gray: Web Archiving Art Resources at New York Art Resou...
 
Avoiding the Digital Death Spiral: Surviving & Thriving through understanding...
Avoiding the Digital Death Spiral: Surviving & Thriving through understanding...Avoiding the Digital Death Spiral: Surviving & Thriving through understanding...
Avoiding the Digital Death Spiral: Surviving & Thriving through understanding...
 
Atlassian Webinar: SunSpace
Atlassian Webinar: SunSpaceAtlassian Webinar: SunSpace
Atlassian Webinar: SunSpace
 
Sunspace presentation for Atlassian Webinar
Sunspace presentation for Atlassian WebinarSunspace presentation for Atlassian Webinar
Sunspace presentation for Atlassian Webinar
 
Weisberg - Museums and the Internet of Things
Weisberg - Museums and the Internet of ThingsWeisberg - Museums and the Internet of Things
Weisberg - Museums and the Internet of Things
 
Helping More Teachers Discover Your Digital Resources
Helping More Teachers Discover Your Digital ResourcesHelping More Teachers Discover Your Digital Resources
Helping More Teachers Discover Your Digital Resources
 
Analytics for Musicians - Presentation to Chamber Music America - December 2n...
Analytics for Musicians - Presentation to Chamber Music America - December 2n...Analytics for Musicians - Presentation to Chamber Music America - December 2n...
Analytics for Musicians - Presentation to Chamber Music America - December 2n...
 

More from Robert J. Stein

GOALS: Putting Data at the Heart of your Museum
GOALS: Putting Data at the Heart of your MuseumGOALS: Putting Data at the Heart of your Museum
GOALS: Putting Data at the Heart of your MuseumRobert J. Stein
 
A Body in Balance - Imagining and Ecology of Museums
A Body in Balance - Imagining and Ecology of MuseumsA Body in Balance - Imagining and Ecology of Museums
A Body in Balance - Imagining and Ecology of MuseumsRobert J. Stein
 
Museums and Big Data — Supporting Exploration, Innovation, and Audience Engag...
Museums and Big Data — Supporting Exploration, Innovation, and Audience Engag...Museums and Big Data — Supporting Exploration, Innovation, and Audience Engag...
Museums and Big Data — Supporting Exploration, Innovation, and Audience Engag...Robert J. Stein
 
Storytelling: Just Tall Tales or the Future of Museums?
Storytelling: Just Tall Tales or the Future of Museums?Storytelling: Just Tall Tales or the Future of Museums?
Storytelling: Just Tall Tales or the Future of Museums?Robert J. Stein
 
Charting the Course: Using Data in the Museum to Explore, Innovate, and Reach...
Charting the Course: Using Data in the Museum to Explore, Innovate, and Reach...Charting the Course: Using Data in the Museum to Explore, Innovate, and Reach...
Charting the Course: Using Data in the Museum to Explore, Innovate, and Reach...Robert J. Stein
 
Desperately Seeking Innovation: Making Connections Between Art and Science
Desperately Seeking Innovation: Making Connections Between Art and ScienceDesperately Seeking Innovation: Making Connections Between Art and Science
Desperately Seeking Innovation: Making Connections Between Art and ScienceRobert J. Stein
 
Connecting the Dots: How Digital Methods Become the Glue that Binds Cultural ...
Connecting the Dots: How Digital Methods Become the Glue that Binds Cultural ...Connecting the Dots: How Digital Methods Become the Glue that Binds Cultural ...
Connecting the Dots: How Digital Methods Become the Glue that Binds Cultural ...Robert J. Stein
 
Reading the Tea Leaves: Global Trends and Opportunities for Tomorrow's Museums
Reading the Tea Leaves: Global Trends and Opportunities for Tomorrow's MuseumsReading the Tea Leaves: Global Trends and Opportunities for Tomorrow's Museums
Reading the Tea Leaves: Global Trends and Opportunities for Tomorrow's MuseumsRobert J. Stein
 
Experience Mining: Understanding Cultural Participation in Museums
Experience Mining: Understanding Cultural Participation in MuseumsExperience Mining: Understanding Cultural Participation in Museums
Experience Mining: Understanding Cultural Participation in MuseumsRobert J. Stein
 
Smart Cities Need Smart Museums
Smart Cities Need Smart MuseumsSmart Cities Need Smart Museums
Smart Cities Need Smart MuseumsRobert J. Stein
 
Museums and the Future of wearables
Museums and the Future of wearablesMuseums and the Future of wearables
Museums and the Future of wearablesRobert J. Stein
 
Mw2014 friends analytics
Mw2014 friends analyticsMw2014 friends analytics
Mw2014 friends analyticsRobert J. Stein
 
Participation at Scale: Leveraging incentive and gamification to promote muse...
Participation at Scale: Leveraging incentive and gamification to promote muse...Participation at Scale: Leveraging incentive and gamification to promote muse...
Participation at Scale: Leveraging incentive and gamification to promote muse...Robert J. Stein
 
Museums and Civic Responsibility
Museums and Civic ResponsibilityMuseums and Civic Responsibility
Museums and Civic ResponsibilityRobert J. Stein
 
What is a museum technologist
What is a museum technologistWhat is a museum technologist
What is a museum technologistRobert J. Stein
 
DMA Friends - Promoting Participation and Engagement with Art
DMA Friends - Promoting Participation and Engagement with ArtDMA Friends - Promoting Participation and Engagement with Art
DMA Friends - Promoting Participation and Engagement with ArtRobert J. Stein
 
Preparing for a multi platform world
Preparing for a multi platform worldPreparing for a multi platform world
Preparing for a multi platform worldRobert J. Stein
 

More from Robert J. Stein (20)

GOALS: Putting Data at the Heart of your Museum
GOALS: Putting Data at the Heart of your MuseumGOALS: Putting Data at the Heart of your Museum
GOALS: Putting Data at the Heart of your Museum
 
A Body in Balance - Imagining and Ecology of Museums
A Body in Balance - Imagining and Ecology of MuseumsA Body in Balance - Imagining and Ecology of Museums
A Body in Balance - Imagining and Ecology of Museums
 
Museums and Big Data — Supporting Exploration, Innovation, and Audience Engag...
Museums and Big Data — Supporting Exploration, Innovation, and Audience Engag...Museums and Big Data — Supporting Exploration, Innovation, and Audience Engag...
Museums and Big Data — Supporting Exploration, Innovation, and Audience Engag...
 
Storytelling: Just Tall Tales or the Future of Museums?
Storytelling: Just Tall Tales or the Future of Museums?Storytelling: Just Tall Tales or the Future of Museums?
Storytelling: Just Tall Tales or the Future of Museums?
 
Musuems... So What?
Musuems... So What?Musuems... So What?
Musuems... So What?
 
Charting the Course: Using Data in the Museum to Explore, Innovate, and Reach...
Charting the Course: Using Data in the Museum to Explore, Innovate, and Reach...Charting the Course: Using Data in the Museum to Explore, Innovate, and Reach...
Charting the Course: Using Data in the Museum to Explore, Innovate, and Reach...
 
Desperately Seeking Innovation: Making Connections Between Art and Science
Desperately Seeking Innovation: Making Connections Between Art and ScienceDesperately Seeking Innovation: Making Connections Between Art and Science
Desperately Seeking Innovation: Making Connections Between Art and Science
 
Connecting the Dots: How Digital Methods Become the Glue that Binds Cultural ...
Connecting the Dots: How Digital Methods Become the Glue that Binds Cultural ...Connecting the Dots: How Digital Methods Become the Glue that Binds Cultural ...
Connecting the Dots: How Digital Methods Become the Glue that Binds Cultural ...
 
Reading the Tea Leaves: Global Trends and Opportunities for Tomorrow's Museums
Reading the Tea Leaves: Global Trends and Opportunities for Tomorrow's MuseumsReading the Tea Leaves: Global Trends and Opportunities for Tomorrow's Museums
Reading the Tea Leaves: Global Trends and Opportunities for Tomorrow's Museums
 
Experience Mining: Understanding Cultural Participation in Museums
Experience Mining: Understanding Cultural Participation in MuseumsExperience Mining: Understanding Cultural Participation in Museums
Experience Mining: Understanding Cultural Participation in Museums
 
Smart Cities Need Smart Museums
Smart Cities Need Smart MuseumsSmart Cities Need Smart Museums
Smart Cities Need Smart Museums
 
Friends with Benefits
Friends with BenefitsFriends with Benefits
Friends with Benefits
 
Museums and the Future of wearables
Museums and the Future of wearablesMuseums and the Future of wearables
Museums and the Future of wearables
 
Mw2014 friends analytics
Mw2014 friends analyticsMw2014 friends analytics
Mw2014 friends analytics
 
Participation at Scale: Leveraging incentive and gamification to promote muse...
Participation at Scale: Leveraging incentive and gamification to promote muse...Participation at Scale: Leveraging incentive and gamification to promote muse...
Participation at Scale: Leveraging incentive and gamification to promote muse...
 
Museums and Civic Responsibility
Museums and Civic ResponsibilityMuseums and Civic Responsibility
Museums and Civic Responsibility
 
What is a museum technologist
What is a museum technologistWhat is a museum technologist
What is a museum technologist
 
DMA Friends - Promoting Participation and Engagement with Art
DMA Friends - Promoting Participation and Engagement with ArtDMA Friends - Promoting Participation and Engagement with Art
DMA Friends - Promoting Participation and Engagement with Art
 
Preparing for a multi platform world
Preparing for a multi platform worldPreparing for a multi platform world
Preparing for a multi platform world
 
Nurturing Engagement
Nurturing EngagementNurturing Engagement
Nurturing Engagement
 

Recently uploaded

Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptxHarnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptxFIDO Alliance
 
Top 10 CodeIgniter Development Companies
Top 10 CodeIgniter Development CompaniesTop 10 CodeIgniter Development Companies
Top 10 CodeIgniter Development CompaniesTopCSSGallery
 
“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf
“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf
“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdfMuhammad Subhan
 
(Explainable) Data-Centric AI: what are you explaininhg, and to whom?
(Explainable) Data-Centric AI: what are you explaininhg, and to whom?(Explainable) Data-Centric AI: what are you explaininhg, and to whom?
(Explainable) Data-Centric AI: what are you explaininhg, and to whom?Paolo Missier
 
UiPath manufacturing technology benefits and AI overview
UiPath manufacturing technology benefits and AI overviewUiPath manufacturing technology benefits and AI overview
UiPath manufacturing technology benefits and AI overviewDianaGray10
 
الأمن السيبراني - ما لا يسع للمستخدم جهله
الأمن السيبراني - ما لا يسع للمستخدم جهلهالأمن السيبراني - ما لا يسع للمستخدم جهله
الأمن السيبراني - ما لا يسع للمستخدم جهلهMohamed Sweelam
 
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal OntologySix Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontologyjohnbeverley2021
 
The Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and InsightThe Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and InsightSafe Software
 
Microsoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - QuestionnaireMicrosoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - QuestionnaireExakis Nelite
 
The Ultimate Prompt Engineering Guide for Generative AI: Get the Most Out of ...
The Ultimate Prompt Engineering Guide for Generative AI: Get the Most Out of ...The Ultimate Prompt Engineering Guide for Generative AI: Get the Most Out of ...
The Ultimate Prompt Engineering Guide for Generative AI: Get the Most Out of ...SOFTTECHHUB
 
Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...FIDO Alliance
 
How to Check GPS Location with a Live Tracker in Pakistan
How to Check GPS Location with a Live Tracker in PakistanHow to Check GPS Location with a Live Tracker in Pakistan
How to Check GPS Location with a Live Tracker in Pakistandanishmna97
 
Introduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDMIntroduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDMKumar Satyam
 
2024 May Patch Tuesday
2024 May Patch Tuesday2024 May Patch Tuesday
2024 May Patch TuesdayIvanti
 
AI in Action: Real World Use Cases by Anitaraj
AI in Action: Real World Use Cases by AnitarajAI in Action: Real World Use Cases by Anitaraj
AI in Action: Real World Use Cases by AnitarajAnitaRaj43
 
Cyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptx
Cyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptxCyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptx
Cyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptxMasterG
 
ADP Passwordless Journey Case Study.pptx
ADP Passwordless Journey Case Study.pptxADP Passwordless Journey Case Study.pptx
ADP Passwordless Journey Case Study.pptxFIDO Alliance
 
Portal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russePortal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russe中 央社
 
Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)
Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)
Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)Paige Cruz
 
Navigating the Large Language Model choices_Ravi Daparthi
Navigating the Large Language Model choices_Ravi DaparthiNavigating the Large Language Model choices_Ravi Daparthi
Navigating the Large Language Model choices_Ravi DaparthiRaviKumarDaparthi
 

Recently uploaded (20)

Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptxHarnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
 
Top 10 CodeIgniter Development Companies
Top 10 CodeIgniter Development CompaniesTop 10 CodeIgniter Development Companies
Top 10 CodeIgniter Development Companies
 
“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf
“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf
“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf
 
(Explainable) Data-Centric AI: what are you explaininhg, and to whom?
(Explainable) Data-Centric AI: what are you explaininhg, and to whom?(Explainable) Data-Centric AI: what are you explaininhg, and to whom?
(Explainable) Data-Centric AI: what are you explaininhg, and to whom?
 
UiPath manufacturing technology benefits and AI overview
UiPath manufacturing technology benefits and AI overviewUiPath manufacturing technology benefits and AI overview
UiPath manufacturing technology benefits and AI overview
 
الأمن السيبراني - ما لا يسع للمستخدم جهله
الأمن السيبراني - ما لا يسع للمستخدم جهلهالأمن السيبراني - ما لا يسع للمستخدم جهله
الأمن السيبراني - ما لا يسع للمستخدم جهله
 
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal OntologySix Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontology
 
The Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and InsightThe Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and Insight
 
Microsoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - QuestionnaireMicrosoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - Questionnaire
 
The Ultimate Prompt Engineering Guide for Generative AI: Get the Most Out of ...
The Ultimate Prompt Engineering Guide for Generative AI: Get the Most Out of ...The Ultimate Prompt Engineering Guide for Generative AI: Get the Most Out of ...
The Ultimate Prompt Engineering Guide for Generative AI: Get the Most Out of ...
 
Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...
 
How to Check GPS Location with a Live Tracker in Pakistan
How to Check GPS Location with a Live Tracker in PakistanHow to Check GPS Location with a Live Tracker in Pakistan
How to Check GPS Location with a Live Tracker in Pakistan
 
Introduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDMIntroduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDM
 
2024 May Patch Tuesday
2024 May Patch Tuesday2024 May Patch Tuesday
2024 May Patch Tuesday
 
AI in Action: Real World Use Cases by Anitaraj
AI in Action: Real World Use Cases by AnitarajAI in Action: Real World Use Cases by Anitaraj
AI in Action: Real World Use Cases by Anitaraj
 
Cyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptx
Cyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptxCyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptx
Cyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptx
 
ADP Passwordless Journey Case Study.pptx
ADP Passwordless Journey Case Study.pptxADP Passwordless Journey Case Study.pptx
ADP Passwordless Journey Case Study.pptx
 
Portal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russePortal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russe
 
Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)
Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)
Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)
 
Navigating the Large Language Model choices_Ravi Daparthi
Navigating the Large Language Model choices_Ravi DaparthiNavigating the Large Language Model choices_Ravi Daparthi
Navigating the Large Language Model choices_Ravi Daparthi
 

Visitors As Data

  • 1. Robert Stein Chief Information Officer Indianapolis Museum of Art rstein@imamuseum.org @rjstein http://www.imamuseum.org Visitors As Data Creating a Reinforcing Relationship with User Engagement
  • 3. Visitor Inclusion No offense to Bruce, but who doesn’t want this? VISITORS ARE DATA source ~victoriapeckham
  • 4. Modes of Visitor Data MUSEUM’S RESPONSE VISITOR’S ACTION PASSIVE NONE ACTIVE INTERNAL AGGRESSIVE COORDINATED
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. How Can We Get Here? MUSEUM’S RESPONSE VISITOR’S ACTION PASSIVE NONE ACTIVE INTERNAL AGGRESSIVE COORDINATED
  • 11. Visitors As Data Visitors Havethe BrainPower We Want Credit: Benedict Campbell
  • 12. Unfortunately, visitors aren’t clones we can direct to do our bidding source ~donsolo
  • 13. How can visitors take part in powering their own experience? source ~ mindcaster-ezzolicious
  • 14. MUSEUM IMPACT VISITOR ENGAGEMENT Can we create a virtuous circle with visitors that clearly expresses the value and impact of their participation? source ~m-louis
  • 16. www.steve.museum steve@steve.museum A Few Highlights Museum professionalsfound most tags useful 88% of tags were useful If you found this work using this term would you be surprised?
  • 17. www.steve.museum steve@steve.museum A Few Highlights Tags are different than museum documentation: 86% of all tags not found in label copy
  • 18. www.steve.museum steve@steve.museum A Few Highlights Tags are almost always useful when they are assigned two or more times
  • 20. You want me to dowhat? source ~donsolo
  • 21. Silly Museum… Robots are Friends
  • 22.
  • 23.
  • 24. Do you really have a tour called WTF?
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32. Crowdsourced cropping from the V&A: http://collections.vam.ac.uk/crowdsourcing
  • 33. Generating Lots of Data Seems overwhelming! V&A has 120K images here! 30 sec/image = 120 images in 1 hr 1000 person hours This would require 5,000 people to each crop just 24 image or spend approx 12 min This is very doable
  • 34. This is Getting Easier
  • 35. Steve in Action Funded in 2008 by the IMLS Led by the New Media Consortium in collaboration with IMA, Susan Chun and a host of museum partners A Few Project Goals Make Social Tagging Easy Develop Innovative NewInterfaces Facilitate Cross-CollectionSearch / Browsing
  • 36. Steve in Action Features Simple Import (CSV, CDWA, Scraping) Hosted and Themable Data Collection Platform Powerful API Access Cut-n-Paste Tagging Widgets for Easy Integration
  • 37.
  • 38. IMA’s Collection 54,000 objects in collection 2,242 objects on display (4%) 26,268 objects with images (48%) Using Steve widgets to drive social tagging
  • 39.
  • 40.
  • 41. Some are Easy to Tag
  • 43. Some are really hard…
  • 44. Tagcow Use crowdsourcing to add tags / data to image collections Cost $0.15 - $0.20 per image Tagcow uses software built on Amazon’s Mechanical Turk to process 100,000’s of images per day.
  • 45. Mechanical Turk Demographics Source:PanosIpeirotis - http://behind-the-enemy-lines.blogspot.com/2008/03/mechanical-turk-demographics.html
  • 46. IMA and Tagcow IMA gave Tagcow links to about 26,000 collection objects with images Tagcow returned 298,668 Total Tags 254,130 descriptive tags (28,708 distinct) 44,538 color tags Term Frequency: Min (1), Max(4299), Avg(8.85) Document Frequency: Min (1) Max(134) Avg(9.94) 29,174 tags with more than one word
  • 47. So, 300,000 tags… can’t we just make a Wordleoutta that?
  • 49.
  • 50.
  • 51. So how do we deal with this stuff anyway?
  • 52. Funded in 2008 by IMLS Led by University of Maryland in collaboration with IMA, Susan Chun and a working group of museums. Studying the relationships between social tags, scholarly text and resources, and the application of trust networks to improve access to museum collections.
  • 53.
  • 54. Can we use keywords from text as context for tags?Can Tags help to disambiguate keywords from text?
  • 57. Finding a Needle in the Haystack
  • 58. Trust Networks for Weighting A INFERS Trust in B D Trusts C C D B Trusts C B Trusts D B A Trusts B A E B DOES NOT TRUST E