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Social Media: Build a Community, Not a Crowd
 

Social Media: Build a Community, Not a Crowd

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Blueprint for the small business entrepreneur to build robust and engaged online communities. How to attract passionate advocates for your business by sharing the spotlight, telling your story, ...

Blueprint for the small business entrepreneur to build robust and engaged online communities. How to attract passionate advocates for your business by sharing the spotlight, telling your story, creating compelling content and humanizing your brand.

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Social Media: Build a Community, Not a Crowd Social Media: Build a Community, Not a Crowd Presentation Transcript

  • Social Media: Build a Community...
  • ...not a crowd
  • Crowd
  • Crowd+ Passion
  • Crowd+ Passion+Platform
  • Crowd + Passion +Platform=Community
  • Remember that views differ
  • No pitching
  • Give others a voice
  • Share the spotlight
  • Content is king
  • Tell your story
  • What’s in it for me?
  • Don’t talk about X talk about Y strollers parenting cameras photography cookware cooking
  • You won’t find community here
  • You don’t get to pick the channel
  • Join the community(and not just your own)
  • Enable advocates
  • Humanize the brand
  • Connect and educate
  • Want engagement? Just Ask
  • Case Studies 1 BIG BUSINESS & 1 small business
  • Bloggers, retailers, consumers
  • Results• online conversations doubled• positive mentions up from 67% to 83%• 100% of proactive outreach posts positive• huge increase in positive product reviews• over 1,000,000 impressions
  • multiple SM channelsArmentDietrich.com
  • shared content across channelsguest bloggers, robust comment sections
  • Questions? John Heaney john@orange-envelopes.com @johnheaney