Mobile Monday Brussels: SoLoMo - Porter Novelli

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Porter Novelli's presentation on SoLoMo, by Danny Devriendt.
Mobile Monday - December 12th.

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Mobile Monday Brussels: SoLoMo - Porter Novelli

  1. 1. SocialThe term social refers to a characteristic of living organisms.It always refers to the interaction of organisms with other organisms and totheir collective co-existence, irrespective of whether they are aware of it ornot, and irrespective of whether the interaction is voluntary or involuntary.
  2. 2. Socialaware of it or not, does not matter
  3. 3. SocialVoluntary or involuntary,Does not matter either
  4. 4. Web 1.0 Web 2.0 Social Web
  5. 5. YOU are Social
  6. 6. YOU are a Social Object
  7. 7. 10 billion
  8. 8. SoLoMo
  9. 9. We areSocial objectsIn a connected world
  10. 10. If you want tolive in thewater,make friendswith thecrocodiles… Nigerian Proverb
  11. 11. Who?Where?What?Why?
  12. 12. ENGAGEMENT @ THE MOMENTOF INFLUENCE
  13. 13. Augmented realityA type of virtual reality that combines real and imagined images in a real-time session.
  14. 14. One or two line Divider
  15. 15. The new Social social connected object
  16. 16. SocialThe term social refers to a characteristic of living organisms.It always refers to the interaction of organisms with other organisms and totheir collective co-existence, irrespective of whether they are aware of it ornot, and irrespective of whether the interaction is voluntary or involuntary.
  17. 17. interaction
  18. 18. Danny’s Law Without social interaction Your business is death
  19. 19. The power of social BUSINESS AREA EARNED VALUE Marketing/PR E-Commerce Service/Support Innovation Customer ExperienceInsights Social Marketing/ Social Sales Insights Social Support Insights Innovation Insights Integrated Customer PR Insights ExperiencesSocial Engagement • Rapid Social Marketing • Rapid Social Sales Rapid Social Support Crowd-sourced: • Influencer Mktg./VIP Response Response Response • R&D Experiences • Crisis Communications • Group Social • Branding • Blogger Outreach • Proactive WOM Shopping • Advocacy • Proximity influence/marketing • Location-Based MarketingSustained Social Brand Communities Social Commerce Product Support Innovation Loyalty ProgramsEngagement Communities CommunitiesROI • Social Sentiment Lead Generation Support Resolution NPD Influence Monitoring Social Currency Advocacy Loyalty • Social Campaign Tracking Product Advocacy Advocacy • Crisis Resolution
  20. 20. Alice came to a fork in the road.“Which road do I take?” she asked.“Where do you want to go?” responded the Cheshire cat.“I don’t know,” Alice answered.“Then,” said the cat,” it doesn’t matter”
  21. 21. @dannydevriendt

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