An Introduction to Using Facebook Adsfor Your Nonprofitby John Haydon
An Introduction to Using Facebook Ads for Your NonprofitWhat we’ll talk about today:• Why should my organization consider ...
An Introduction to Using Facebook Ads for Your NonprofitWhy should my organization consider using Facebook Ads? • Crisis a...
An Introduction to Using Facebook Ads for Your NonprofitWhy should my organization consider using Facebook Ads? • Crisis a...
An Introduction to Using Facebook Ads for Your NonprofitWhy should my organization consider using Facebook Ads? • Crisis a...
An Introduction to Using Facebook Ads for Your NonprofitWhy should my organization consider using Facebook Ads? • Crisis a...
An Introduction to Using Facebook Ads for Your NonprofitWhy should my organization consider using Facebook Ads? • Crisis a...
An Introduction to Using Facebook Ads for Your NonprofitWhy should my organization consider using Facebook Ads? • Crisis a...
An Introduction to Using Facebook Ads for Your NonprofitWhy should my organization consider using Facebook Ads? • Crisis a...
An Introduction to Using Facebook Ads for Your NonprofitWhy are Facebook Ads more effective than other on online ads? • 76...
An Introduction to Using Facebook Ads for Your NonprofitWhat are effective ways to use Facebook Ads to get more fans? by J...
An Introduction to Using Facebook Ads for Your NonprofitWhat kind of ads can you buy on Facebook?                     Driv...
An Introduction to Using Facebook Ads for Your NonprofitWhat are effective ways to use Facebook Ads to get more fans?     ...
An Introduction to Using Facebook Ads for Your NonprofitHow do I measure the effectiveness of my ad?                  Face...
An Introduction to Using Facebook Ads for Your NonprofitHow can I create an ad that’s effective?• If you’re using traditio...
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An introduction to using facebook ads for your nonprofit e book

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Slides from a Charityhowto webinar I conducted

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An introduction to using facebook ads for your nonprofit e book

  1. 1. An Introduction to Using Facebook Adsfor Your Nonprofitby John Haydon
  2. 2. An Introduction to Using Facebook Ads for Your NonprofitWhat we’ll talk about today:• Why should my organization consider using Facebook Ads?• Why are Facebook Ads more effective than other on online ads?• What are Sponsored Story Ads and why are they so effective?• What are the most effective ways to use Facebook ads to attract fans?• How much do Facebook Ads cost?• What tools can I use to measure the effectiveness of my ad?• How can I create an ad that’s effective? by John Haydon
  3. 3. An Introduction to Using Facebook Ads for Your NonprofitWhy should my organization consider using Facebook Ads? • Crisis appeals • Increase fans • Increase engagement • Drive offsite traffic • Education and outreach • Enhance brand awareness by John Haydon
  4. 4. An Introduction to Using Facebook Ads for Your NonprofitWhy should my organization consider using Facebook Ads? • Crisis appeals • Increase fans • Increase engagement • Drive offsite traffic • Education and outreach • Enhance brand awareness The RedCross used Facebook Ads to increase donations during the Japan Tsunami by John Haydon
  5. 5. An Introduction to Using Facebook Ads for Your NonprofitWhy should my organization consider using Facebook Ads? • Crisis appeals • Increase fans • Increase engagement • Drive offsite traffic • Education and outreach The Monarch School uses Facebook Ads to get • Enhance brand awareness more fans by John Haydon
  6. 6. An Introduction to Using Facebook Ads for Your NonprofitWhy should my organization consider using Facebook Ads? • Crisis appeals Activ • Increase fans e Us ers • Increase engagement • Drive offsite traffic • Education and outreach • Enhance brand awareness Reach out to fans who may have dropped off. by John Haydon
  7. 7. An Introduction to Using Facebook Ads for Your NonprofitWhy should my organization consider using Facebook Ads? • Crisis appeals • Increase fans • Increase engagement • Drive offsite traffic • Education and outreach • Enhance brand awareness Feeding America drives offsite traffic to their Snickers campaign page by John Haydon
  8. 8. An Introduction to Using Facebook Ads for Your NonprofitWhy should my organization consider using Facebook Ads? • Crisis appeals • Increase fans • Increase engagement • Drive offsite traffic • Education and outreach Truth received over 1 billion impressions • Enhance brand awareness following an Ad campaign by John Haydon
  9. 9. An Introduction to Using Facebook Ads for Your NonprofitWhy should my organization consider using Facebook Ads? • Crisis appeals • Increase fans • Increase engagement • Drive offsite traffic • Education and outreach • Enhance brand awareness The Red Campaign used ads to create awareness around Red products by John Haydon
  10. 10. An Introduction to Using Facebook Ads for Your NonprofitWhy are Facebook Ads more effective than other on online ads? • 760 million users Wordwide • Very active user base • People use Google to search for what they need, but use Facebook to talk about what’s important. • Targeting is contextual - based on actual interests (job titles, employers, pages liked, updates). • Ads leverage social proof. • Most ads include calls to action by John Haydon
  11. 11. An Introduction to Using Facebook Ads for Your NonprofitWhat are effective ways to use Facebook Ads to get more fans? by John Haydon
  12. 12. An Introduction to Using Facebook Ads for Your NonprofitWhat kind of ads can you buy on Facebook? Drive traffic outside of Facebook by John Haydon
  13. 13. An Introduction to Using Facebook Ads for Your NonprofitWhat are effective ways to use Facebook Ads to get more fans? Leverage social graph inside Facebook by John Haydon
  14. 14. An Introduction to Using Facebook Ads for Your NonprofitHow do I measure the effectiveness of my ad? Facebook’s Ad Manager includes an analytics module by John Haydon
  15. 15. An Introduction to Using Facebook Ads for Your NonprofitHow can I create an ad that’s effective?• If you’re using traditional FB ads, or sponsored stories, make sure your images get peoples attention.• If you’re directing people offsite, make sure you have optimized your landing page for specific actions (donations, petition signatures), and that you can measure conversions.• Begin any campaign with a test phase of 3-5 days. by John Haydon
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