An introduction to using facebook ads for your nonprofit   e book
Upcoming SlideShare
Loading in...5
×
 

An introduction to using facebook ads for your nonprofit e book

on

  • 1,839 views

Slides from a Charityhowto webinar I conducted

Slides from a Charityhowto webinar I conducted

Statistics

Views

Total Views
1,839
Views on SlideShare
1,217
Embed Views
622

Actions

Likes
0
Downloads
11
Comments
0

6 Embeds 622

http://www.johnhaydon.com 587
http://feeds.feedburner.com 16
http://feeds2.feedburner.com 14
http://translate.googleusercontent.com 2
http://www.twylah.com 2
http://blog.onlinemarketingconnect.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

An introduction to using facebook ads for your nonprofit   e book An introduction to using facebook ads for your nonprofit e book Presentation Transcript

  • An Introduction to Using Facebook Adsfor Your Nonprofitby John Haydon
  • An Introduction to Using Facebook Ads for Your NonprofitWhat we’ll talk about today:• Why should my organization consider using Facebook Ads?• Why are Facebook Ads more effective than other on online ads?• What are Sponsored Story Ads and why are they so effective?• What are the most effective ways to use Facebook ads to attract fans?• How much do Facebook Ads cost?• What tools can I use to measure the effectiveness of my ad?• How can I create an ad that’s effective? by John Haydon
  • An Introduction to Using Facebook Ads for Your NonprofitWhy should my organization consider using Facebook Ads? • Crisis appeals • Increase fans • Increase engagement • Drive offsite traffic • Education and outreach • Enhance brand awareness by John Haydon
  • An Introduction to Using Facebook Ads for Your NonprofitWhy should my organization consider using Facebook Ads? • Crisis appeals • Increase fans • Increase engagement • Drive offsite traffic • Education and outreach • Enhance brand awareness The RedCross used Facebook Ads to increase donations during the Japan Tsunami by John Haydon
  • An Introduction to Using Facebook Ads for Your NonprofitWhy should my organization consider using Facebook Ads? • Crisis appeals • Increase fans • Increase engagement • Drive offsite traffic • Education and outreach The Monarch School uses Facebook Ads to get • Enhance brand awareness more fans by John Haydon
  • An Introduction to Using Facebook Ads for Your NonprofitWhy should my organization consider using Facebook Ads? • Crisis appeals Activ • Increase fans e Us ers • Increase engagement • Drive offsite traffic • Education and outreach • Enhance brand awareness Reach out to fans who may have dropped off. by John Haydon
  • An Introduction to Using Facebook Ads for Your NonprofitWhy should my organization consider using Facebook Ads? • Crisis appeals • Increase fans • Increase engagement • Drive offsite traffic • Education and outreach • Enhance brand awareness Feeding America drives offsite traffic to their Snickers campaign page by John Haydon
  • An Introduction to Using Facebook Ads for Your NonprofitWhy should my organization consider using Facebook Ads? • Crisis appeals • Increase fans • Increase engagement • Drive offsite traffic • Education and outreach Truth received over 1 billion impressions • Enhance brand awareness following an Ad campaign by John Haydon
  • An Introduction to Using Facebook Ads for Your NonprofitWhy should my organization consider using Facebook Ads? • Crisis appeals • Increase fans • Increase engagement • Drive offsite traffic • Education and outreach • Enhance brand awareness The Red Campaign used ads to create awareness around Red products by John Haydon
  • An Introduction to Using Facebook Ads for Your NonprofitWhy are Facebook Ads more effective than other on online ads? • 760 million users Wordwide • Very active user base • People use Google to search for what they need, but use Facebook to talk about what’s important. • Targeting is contextual - based on actual interests (job titles, employers, pages liked, updates). • Ads leverage social proof. • Most ads include calls to action by John Haydon
  • An Introduction to Using Facebook Ads for Your NonprofitWhat are effective ways to use Facebook Ads to get more fans? by John Haydon
  • An Introduction to Using Facebook Ads for Your NonprofitWhat kind of ads can you buy on Facebook? Drive traffic outside of Facebook by John Haydon
  • An Introduction to Using Facebook Ads for Your NonprofitWhat are effective ways to use Facebook Ads to get more fans? Leverage social graph inside Facebook by John Haydon
  • An Introduction to Using Facebook Ads for Your NonprofitHow do I measure the effectiveness of my ad? Facebook’s Ad Manager includes an analytics module by John Haydon
  • An Introduction to Using Facebook Ads for Your NonprofitHow can I create an ad that’s effective?• If you’re using traditional FB ads, or sponsored stories, make sure your images get peoples attention.• If you’re directing people offsite, make sure you have optimized your landing page for specific actions (donations, petition signatures), and that you can measure conversions.• Begin any campaign with a test phase of 3-5 days. by John Haydon