1. By Heth Kansara, Kinnari Barot,Kira Chen

2. Marketing Campaign
• Company name : Starbucks
• Campaign name: Apple of our eye.

3. Business Objectives
• Social responsibility
• Social media reach (FB. Instagram. Snapchat)

4. Goals of the Campaign
– Raise, donate $50,000 for
California Fresh Fruit Association
– Increase quarterly sales revenue 5%
– Increase social media reach (10%)
– 10K share (social media)

5. Communications Planning
1. Market – age 20~35
2. Mission – Donate 50K to CFFA.
3. Message – Apple of our eye.
4. Media – FB, Instagram, Snapchat
5. Money – 30K
6. Metrics

6. Metrics
• Click Rate (20%)
• Total time spent on Site.
• Amount of money raised
• Customer-increase

7. Campaign Game Plan

16. THANK YOU