Content - A Fairytale Wedding of Social and Enterprise
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Content - A Fairytale Wedding of Social and Enterprise

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Keynote Presentation on the Role of Content in the Enterprise and new Systems of Engagement I gave at the Red Hat Summit in Boston on 4 May 2011

Keynote Presentation on the Role of Content in the Enterprise and new Systems of Engagement I gave at the Red Hat Summit in Boston on 4 May 2011

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  • Full Name Full Name Comment goes here.
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  • The slide is stating it’s purpose very clearly. The simplicity of the presentation is also very nice.
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  • I meant other than 'Red hat 20110504x'.... something that will get people to click on search pages, list pages etc.

    You can embedding the video using the embd code here in the comments section. We support standard sites (youtube, vimeo, blip.tv etc), but sometime other sites also do work.
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  • Thanks @amit. On a catchy title, do you mean the file name, the actual title (something other than 'Content - A Story'), or a better title slide? My original intention was simply to share the presentation with others, but I'm happy with the outcome. :-) Also, the video was hosted on the Red Hat web site. Anyway to embed or share that? That's the goo.gl/RGv3O url that listed below.
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  • also if the video is on youtube, you can put put it in the comments, or even embed it inside the presentation
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  • quick tip... give this deck a nice catchy title.... this will make it 2x more viral ...
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  • Today, I will be talking about a fundamental shift that is happening in our industry - the ECM industry. And, the enterprise software industry as a whole. I will also give you a quick overview and refresher on Alfresco, how we are growing, etc.
  • Over the past decade, there has been a fundamental change in the axis of IT innovation. In prior decades, new systems were introduced at the very high end of the economic spectrum, typically within large public agencies and Fortune 500 companies. Over time these systems trickled down to smaller businesses, and then to home office applications, and finally to consumers, students and even children. In this past decade, however, that flow has been reversed. Now it is consumers, students and children who are leading the way, with early adopting adults and nimble small to medium size businesses following, and it is the larger institutions who are, frankly, the laggards.
  • The challenges here are enormous. Expectations of Enterprise IT are rising. The business, still reeling from the crash of 2008, is questioning the rigidity and cost of legacy systems. The focus of IT is changing from a traditional focus on standardizing and automating back-end manual processes – a focus on CONTROL – to a focus on empowering and connecting knowledge workers and improving knowledge worker productivity and innovation.
  • FarmvilleMafia Wars
  • 350,000 apps in the iStoreOver 10 billion downloads
  • The users are in the middle of the enterprise – the Information WorkerThe benefit is greater customer intimacy and employee productivity
  • Target the Middle of the Organization – Knowledge WorkerInformation Worker Applications = Systems of EngagementConsumer-like Interface, SMB-style monetizationEnhance the collaborative experienceIntegrate with Social Business SystemsReal-time communications, Mobile, Video, Social NetworksJive, Lotus, Cisco, Skype, etc. in the enterpriseManage Social-rich Content: Video, Blogs, NewsBecome the YouTube, Flickr, SlideShare and Scribd for the EnterprisePublish to Social ChannelsYouTube, Facebook, Twitter, WordPress, SlideShare, ScribdDeliver in the Cloud and on Premise
  • Document and Records ManagementDynamic Information PublishingeCommerce SitesUser Generated Content SitesWeb-based CollaborationMedia-rich Corporate IntranetRegulated ApplicationsTransactional or Complex Systems with User GuidanceMedia and Image Capture
  • Engagement Compelling content or images engage usersParticipation Users participate through Content as the object of conversation (e.g. photos, web pages, presentations) Explanation Content distills or explains complex information and guides the userQuality Content processes insure accuracy and delivery of information and improve quality of executionCompliance Regulations require explanation of procedures and records of what has been seen or delivered to users and customersExecution Documents, Images and Records are critical to business execution (e.g. contracts or invoices)Results Collaboration usually results in Content (e.g. Plan, Report, Presentation)
  • The challenges here are enormous. Expectations of Enterprise IT are rising. The business, still reeling from the crash of 2008, is questioning the rigidity and cost of legacy systems. The focus of IT is changing from a traditional focus on standardizing and automating back-end manual processes – a focus on CONTROL – to a focus on empowering and connecting knowledge workers and improving knowledge worker productivity and innovation.
  • IT as an end-to-end nervous systemLocation basedPresence basedTime basedRole basedTeam basedDocument basedTopic basedSituation basedPermissions based
  • First implementation CMIS 1.0Both SOAP and REST protocolsBasis for all future public APIsPlatform of choice for most new CMIS developmentDriving OpenCMISBe the FREE platform to build portable applicationsGet apps to pull Alfresco
  • Content and Context can be the glue for Communication to People, Processes & AppsPermeating all parts of the organization
  • So – to sum things up – you will see Alfresco’s public positioning really evolve in 2011 – and I hope that, as you think about integration social systems into your enterprise – or integrating social features into your next applications – that Alfresco will be at the top of your list to consider for an underlying Content Management platform. Coming up – you will see a presentation on our roadmap – including a lot of new enterprise features that are coming out with Enterprise 3.4 – a demo of Share by {PARTNER NAME}, and a case-study about a solution that {PARTNER} has built on top of Alfresco’s open platform.

Content - A Fairytale Wedding of Social and Enterprise Content - A Fairytale Wedding of Social and Enterprise Presentation Transcript

  • Content - A Story
    John Newton, CTO
  • @johnnewton#Alfresco#RedHat
  • ALL YOUR COMPUTER ARE BELONG TO US.
    O nce upon a time, a long, long time ago,all IT was owned by the Firm…
  • A nd IT was controlled by a “Priesthood” of highly intelligent, logical people…
    Your Worship! Once I get the Maven build done, I am going to deploy it on the Cloud instance with multiple shards!
    Man! You are awesome!!!
  • A nd they controlled and centralizedall applications and data…
    Courtesy of John Mancini – AIIM.org
  • A nd technology would flow from the Fortune 1000…
    Courtesy of John Mancini – AIIM.org
  • If they know what’s good for them!
    Systems of Record
    Command and control
    Transaction-oriented
    Document-centric
    Limited deployment
    Central IT-provisioned
    A nd these applications knew what they were good at…
    Courtesy of John Mancini – AIIM.org
  • B ut these applications had no sense of styleand their presentation was not very pleasant…
    We have Cinderella doing all the data entry tonight!
    He he he!!!
    Cinderella’s Step Sisters
  • A nd their user interfaces were very powerful,but not very user friendly…
  • B ut powerful forces of good were at work…
    Social Networks
    Mobile
    Cost
    Internet
    Moore’s Law
  • A nd cheaper technology had new peopleusing the technology…
    To
    From
    Feeling
    Likes touch interfaces
    Visual
    Warm and interactive
    Logical
    Concrete
    Not very friendly
    Probably has a Blackberry
  • Left-brained
    Thinking
    Right-brained
    Feeling
    Everyone
    Else
    Objects
    Analysis
    Linear
    Logical
    Past
    Factual
    People
    Connections
    Spatial
    Artistic
    Future
    Conceptual
    Image:
    WIRED Magazine Issue 13.02 – Feb 2005
    A nd cheaper technology had transformed the typical user from left-brained to right-brained…
    Programmers
  • A nd the right-brained people transformed their technology and their applications…
    The Majority of Users
    People
    Mobile
    Connections
    Spatial
    Artistic
    Conceptual
    Future
  • A nd most people all cheered this new technology…
  • A nd technology became democratized…
    Yes We Can!...
    Play Angry Birds!
  • B ut this lack of control made some people very angry…
    I hate it when he plays
    Angry Birds!
    You’re Fired!!!
  • A nd the technology touched everyone from their homes to their workplaces
    A nd the users would ask, “Why do I feel so powerful as a consumer and so lame as an employee?”
    Photo source:
    http://www.flickr.com/photos/notionscapital/
  • A nd IT started to lose control,especially based upon age differences
    Inside the Enterprise
    Outside the Firewall
    Good Heavens!
    Put that Tweet in a Repository!
    Chill Gramps!
    We don’t need you anyway!
    IT
    Users
    18
  • A nd users asked why can’t they have their right-brained applications in the enterprise???…
    Collaboration
    Video
    Mobile
    Social Media
    Real-Time
    Some images from Gartner PCC – Apr 2011
  • B ut Enterprise IT was not ready for…
    new generation of workers
    new types of devices and content
  • B ut the CIO didn’t know what to do…
    • “Nobody has figured this out”
    • “There will be a need for the consumer-based technologies.”
    • “The workforce coming in will have different expectations.”
    • “The whole industry is changing and changing very fast.”
    • “Whether the CIO wants it or not, it is coming in”
    Survey conducted by AIIM – Aug 2010
    20 CIOs interviewed
    9 different industries
  • A nd then the Revolution happened…
    A
    and
    for the enterprise!
    http://www.youtube.com/watch?v=Kav0FEhtLug
  • A nd Systems of Engagement emergedthat worked the way users wanted to work…
    Courtesy of John Mancini – AIIM.org
  • A nd the applications became more social and right-brained…
    Productive
    Consumer-like
    More Social
    Rich Media
    Connected to favorite apps
    Real-time
    Comms
  • A nd Social created more Content and more Content led to more Social…
  • A nd users with this Content led to…
    Explanation
    Participation
    Content is the Conversation…
    Engagement
    Quality
    Results
  • A nd it wasn’t just your parents’ “documents”…
    Video, Audio and Photographs
    Real-time Market Analysis
    Real-time Meeting Minutes
    Whiteboards
    Customer Stories
  • B ut sometimes things can go wrong…
    It says I need to enter my credit card again!?!
  • A nd security could be a real issue…
    Mr. President!
    They’ve taken over your Facebook account!!!
  • Systems of Engagement
    Systems of Record
    Command and control
    W hich is why left-brained and right-brained services started helping each other
    Open and accessible
    Transaction-oriented
    Interaction-oriented
    Document-centric
    User-centric
    Limited deployment
    Ubiquitous deployment
    Central IT-provisioned
    Self-provisioned
    Courtesy of John Mancini – AIIM.org
  • A nd they integrated through Mash-ups, REST, Standards and Service-Oriented Architecture…
    Collaboration & Social Services
    UI & Portal
    Services
    Search & Discovery
    Content Services
    Communication
    Process and Workflow
  • W hich led to architectures thatbuild right-brained apps on a strong foundation…
    Mobile
    Distribution / Syndication
    Desktop
    Web Site
    Social Networks
    Information Workplace Platform
    Rich Content
    Mobile
    Social
    Integration
    HTML5
    On Premise
    In the Cloud
    UI & Portal
    Services
    UI & Portal
    Services
    Search & Discovery
    Collaboration & Social Services
    CMIS
    BPMN 2.0
    JSR-286
    Open Social
    CMIS
    BPMN 2.0
    JSR-286
    Open Social
    Content Services
    Process and Workflow
    Communication
    Superscale Data
    Superscale Storage
    ERP
    CRM
  • A nd CMIS helped to deliver Content to all the new (and old) applications…
    Web Sites
    SharePoint
    Confluence
    & Jira
    Jive
    Drupal
    Dropbox
    Content plus…
    • Metadata
    • SQL-like queries
    • Holders
    • Relationships
    • Fulltext
    • REST or SOAP
    Lotus
    Connections
    Facebook
    SAP
    JBoss
    Portal
  • A nd the users celebrated the new applications…
  • U nfortunately, Microsoftsort of got itand exploited this trend…
    Left-brained
    Right-brained
    From
    SharePoint 2007
    To
    SharePoint 2010
  • A nd there is always somebody up to no good!!!…
    36
    I will destroy these
    Open Source people!!!
  • Apologies to the Times Cartoonist Peter Brookes
    Operating a rogue Linux machine!
    A nd they used this platformto enforce their own will…
  • B ut Open Source proved a formidable foe, removing the Lock-inand opening the Architecture…
    Customer
    Customer
    Customer
    Media
    Code
    Sales
    Blogger
    Reception
    Developer
    Developer
    Product
    Mgmt
    Shipping
    Customer
    Development
    (Bugs)
    Internet
    and
    Community
    Mgmt
    Support
    Engineer
    QA
    Support
    Marketer
    Accounts
    Partner
    Marketing
    Tester
    Partner
    Partner
    Partner
    Open Source
    Closed Source
  • F ortunately, some companies saw through thisand used Open Source…
    39
    Why Does Alfresco Win?
    Enterprise customer survey – June 2010
  • L ike at this Construction Materials Firm…
    Over $30B in revenue
    Over 200,000 users
    Dozens of countries
    Integrating best practices and products across divisions
    Use Social to eliminate email and foster communication
    Alfresco delivers specifications and captures results of collaboration
  • O rthis System Integrator in their Client Engagements
    • Over $15B in revenue
    • Improve productivity
    • Accelerate communications in and between projects
    • Integrate into Software Development (Confluence and Jira)
    • Project Office Social System (Jive)
    • Integrated to client and operational documentation in Alfresco
  • A nd right-brained applications helped transform the business…
    People
    Sales &
    Marketing
    Strategy
    Communication
    Content
    Context
    Processes
    Enterprise
    Apps
    Products & Logistics
  • 43
    Which led to Conversations between Employees,Customers and the World…
    Customers
    Your Team
    Self-
    Help
    Product
    Ideas
    You
    Content
    Whole Market
    Other Departments
    Operational
    Ideas
    Competitive
    Info
    Your
    Product or
    Service
  • W hich helped the right-brained employees and left-brained IT grow revenue!
    Courtesy of John Mancini – AIIM.org
  • A nd everyone got along, interoperating!
    I have seen the error of my ways!
    Content is the real king, Your Royal Highness!
  • A nd they all lived happily ever after…
  • The open platform for
    social content management.