Postgres needs an aircraft carrier

•

1 like•2,327 views

The document proposes that Postgres acquire an aircraft carrier to host conferences, as other database vendors use boats. An aircraft carrier could house thousands at a conference, capturing 30% of the database market worth $11.5 billion. While new carriers cost billions, used ones can be found for $6 million, allowing Postgres to purchase one and hold a "Postgres Cruise" conference aboard it. The document encourages filling out a survey to help Postgres achieve these goals.

Technology Business

Postgres needs an
Aircraft Carrier
Selena Deckelmann
Prime Radiant
So
PG

(with help from Dave Page)
mCo
e
Cfo
n
.EU
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2
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Statistics (aka proof)
In 2011:

• 8 conferences in the US and Canada
• 7 conferences in Europe and Russia
• Many conferences in Japan
• Many conferences in South America
• Made plan for a conference on Mars
PG
Co
nf.E
U
20
11

What we know
• Other commercial database vendors are
famous for their boats.
PG
Co
nf.E
U
20
11

Clearly...

• We need a Postgres Cruise.
PG
Co
nf.E
U
20
11

But...

• Cruise liners typically house 4000 people.
• That’s expensive to rent out.
PG
Co
nf.E
U
20
11

We need another
option.
1e
n1c
re0
2
nfe
.EU
Cfo
n
mCo
e
PG
So

We need an
Aircraft Carrier.
So
PG
mCo
e
Cfo
n
.EU
nfe
re0
2
n1c
1e

Short Marketing
interlude
• Crossing the Chasm
(could be interpreted as a boating analogy)
PG
Co
nf.E
U
20
11

The Chasm
• “Visionaries” vs. “Pragmatists”
• We need to ﬁgure out who the Pragmatists
are. And dominate some market segments.
PG
Co
nf.E
U
20
11

FILL OUT THIS
SURVEY:
http://chesnok.com/u/5e
So
PG
mCo
e
Cfo
n
.EU
nfe
re0
2
n1c
1e

Back to the carrier

• Once we ﬁgure this marketing thing out, we
will capture nearly:
30% of the database market.

• Really.
PG

http://chesnok.com/u/5e
Co
nf.E
U
20
11

30% of the database market is
worth:
11.5 BILLION DOLLARS
(about € 96 MILLION)
So
PG
m

http://chesnok.com/u/5e
Co
e
Cfo
n
.EU
nfe
re0
2
n1c
1e

How much does an
aircraft carrier cost?

• http://wiki.answers.com/Q/
How_much_does_an_aircraft_carrier_cost

• “The Reagan cost $5 billion.”
PG

http://chesnok.com/u/5e
Co
nf.E
U
20
11

HOWEVER

• We can get them used.
• For $6 million dollars (approx € 50,000).
PG

http://chesnok.com/u/5e
Co
nf.E
U
20
11

DO YOUR PART.
• Fill out the survey.
• Help us capture 30% of the database
market.
• So we can buy an aircraft carrier.
• And have a Postgres Cruise.
THANKS!
PG

http://chesnok.com/u/5e
Co
nf.E
U
20
11

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Postgres needs an aircraft carrier

1. Postgres needs an Aircraft Carrier Selena Deckelmann Prime Radiant So PG (with help from Dave Page) mCo e Cfo n .EU nfe re0 2 n1c 1e

2. 11 20 U nf.E Co PG

3. Statistics (aka proof) In 2011: • 8 conferences in the US and Canada • 7 conferences in Europe and Russia • Many conferences in Japan • Many conferences in South America • Made plan for a conference on Mars PG Co nf.E U 20 11

4. What we know • Other commercial database vendors are famous for their boats. PG Co nf.E U 20 11

5. Clearly... • We need a Postgres Cruise. PG Co nf.E U 20 11

6. But... • Cruise liners typically house 4000 people. • That’s expensive to rent out. PG Co nf.E U 20 11

7. We need another option. 1e n1c re0 2 nfe .EU Cfo n mCo e PG So

8. We need an Aircraft Carrier. So PG mCo e Cfo n .EU nfe re0 2 n1c 1e

9. Short Marketing interlude • Crossing the Chasm (could be interpreted as a boating analogy) PG Co nf.E U 20 11

10. The Chasm • “Visionaries” vs. “Pragmatists” • We need to ﬁgure out who the Pragmatists are. And dominate some market segments. PG Co nf.E U 20 11

11. FILL OUT THIS SURVEY: http://chesnok.com/u/5e So PG mCo e Cfo n .EU nfe re0 2 n1c 1e

12. Back to the carrier • Once we ﬁgure this marketing thing out, we will capture nearly: 30% of the database market. • Really. PG http://chesnok.com/u/5e Co nf.E U 20 11

13. 30% of the database market is worth: 11.5 BILLION DOLLARS (about € 96 MILLION) So PG m http://chesnok.com/u/5e Co e Cfo n .EU nfe re0 2 n1c 1e

14. How much does an aircraft carrier cost? • http://wiki.answers.com/Q/ How_much_does_an_aircraft_carrier_cost • “The Reagan cost $5 billion.” PG http://chesnok.com/u/5e Co nf.E U 20 11

15. HOWEVER • We can get them used. • For $6 million dollars (approx € 50,000). PG http://chesnok.com/u/5e Co nf.E U 20 11

16. DO YOUR PART. • Fill out the survey. • Help us capture 30% of the database market. • So we can buy an aircraft carrier. • And have a Postgres Cruise. THANKS! PG http://chesnok.com/u/5e Co nf.E U 20 11

17. FILL OUT THIS SURVEY: http://chesnok.com/u/5e So PG mCo e Cfo n .EU nfe re0 2 n1c 1e

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