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Selena Deckelmann, profile picture
Uploaded bySelena Deckelmann
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Postgres needs an aircraft carrier

The document proposes that Postgres acquire an aircraft carrier to host conferences, as other database vendors use boats. An aircraft carrier could house thousands at a conference, capturing 30% of the database market worth $11.5 billion. While new carriers cost billions, used ones can be found for $6 million, allowing Postgres to purchase one and hold a "Postgres Cruise" conference aboard it. The document encourages filling out a survey to help Postgres achieve these goals.

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Postgres needs an Aircraft Carrier Selena Deckelmann Prime Radiant So PG (with help from Dave Page) mCo e Cfo n .EU nfe re0 2 n1c 1e
11 20 U nf.E Co PG
Statistics (aka proof) In 2011: • 8 conferences in the US and Canada • 7 conferences in Europe and Russia • Many conferences in Japan • Many conferences in South America • Made plan for a conference on Mars PG Co nf.E U 20 11
What we know • Other commercial database vendors are famous for their boats. PG Co nf.E U 20 11
Clearly... • We need a Postgres Cruise. PG Co nf.E U 20 11
But... • Cruise liners typically house 4000 people. • That’s expensive to rent out. PG Co nf.E U 20 11
We need another option. 1e n1c re0 2 nfe .EU Cfo n mCo e PG So
We need an Aircraft Carrier. So PG mCo e Cfo n .EU nfe re0 2 n1c 1e
Short Marketing interlude • Crossing the Chasm (could be interpreted as a boating analogy) PG Co nf.E U 20 11
The Chasm • “Visionaries” vs. “Pragmatists” • We need to figure out who the Pragmatists are. And dominate some market segments. PG Co nf.E U 20 11
FILL OUT THIS SURVEY: http://chesnok.com/u/5e So PG mCo e Cfo n .EU nfe re0 2 n1c 1e
Back to the carrier • Once we figure this marketing thing out, we will capture nearly: 30% of the database market. • Really. PG http://chesnok.com/u/5e Co nf.E U 20 11
30% of the database market is worth: 11.5 BILLION DOLLARS (about € 96 MILLION) So PG m http://chesnok.com/u/5e Co e Cfo n .EU nfe re0 2 n1c 1e
How much does an aircraft carrier cost? • http://wiki.answers.com/Q/ How_much_does_an_aircraft_carrier_cost • “The Reagan cost $5 billion.” PG http://chesnok.com/u/5e Co nf.E U 20 11
HOWEVER • We can get them used. • For $6 million dollars (approx € 50,000). PG http://chesnok.com/u/5e Co nf.E U 20 11
DO YOUR PART. • Fill out the survey. • Help us capture 30% of the database market. • So we can buy an aircraft carrier. • And have a Postgres Cruise. THANKS! PG http://chesnok.com/u/5e Co nf.E U 20 11
FILL OUT THIS SURVEY: http://chesnok.com/u/5e So PG mCo e Cfo n .EU nfe re0 2 n1c 1e