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Uploaded bySelena Deckelmann
Postgres needs an aircraft carrier
The document proposes that Postgres acquire an aircraft carrier to host conferences, as other database vendors use boats. An aircraft carrier could house thousands at a conference, capturing 30% of the database market worth $11.5 billion. While new carriers cost billions, used ones can be found for $6 million, allowing Postgres to purchase one and hold a "Postgres Cruise" conference aboard it. The document encourages filling out a survey to help Postgres achieve these goals.
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Postgres needs an aircraft carrier
- 1. Postgres needs an Aircraft Carrier Selena Deckelmann Prime Radiant So PG (with help from Dave Page) mCo e Cfo n .EU nfe re0 2 n1c 1e
- 2. 11 20 U nf.E Co PG
- 3. Statistics (aka proof) In 2011: • 8 conferences in the US and Canada • 7 conferences in Europe and Russia • Many conferences in Japan • Many conferences in South America • Made plan for a conference on Mars PG Co nf.E U 20 11
- 4. What we know • Other commercial database vendors are famous for their boats. PG Co nf.E U 20 11
- 5. Clearly... • We need a Postgres Cruise. PG Co nf.E U 20 11
- 6. But... • Cruise liners typically house 4000 people. • That’s expensive to rent out. PG Co nf.E U 20 11
- 7. We need another option. 1e n1c re0 2 nfe .EU Cfo n mCo e PG So
- 8. We need an Aircraft Carrier. So PG mCo e Cfo n .EU nfe re0 2 n1c 1e
- 9. Short Marketing interlude • Crossing the Chasm (could be interpreted as a boating analogy) PG Co nf.E U 20 11
- 10. The Chasm • “Visionaries” vs. “Pragmatists” • We need to figure out who the Pragmatists are. And dominate some market segments. PG Co nf.E U 20 11
- 11. FILL OUT THIS SURVEY: http://chesnok.com/u/5e So PG mCo e Cfo n .EU nfe re0 2 n1c 1e
- 12. Back to thecarrier • Once we figure this marketing thing out, we will capture nearly: 30% of the database market. • Really. PG http://chesnok.com/u/5e Co nf.E U 20 11
- 13. 30% of thedatabase market is worth: 11.5 BILLION DOLLARS (about € 96 MILLION) So PG m http://chesnok.com/u/5e Co e Cfo n .EU nfe re0 2 n1c 1e
- 14. How much doesan aircraft carrier cost? • http://wiki.answers.com/Q/ How_much_does_an_aircraft_carrier_cost • “The Reagan cost $5 billion.” PG http://chesnok.com/u/5e Co nf.E U 20 11
- 15. HOWEVER • We can get them used. • For $6 million dollars (approx € 50,000). PG http://chesnok.com/u/5e Co nf.E U 20 11
- 16. DO YOUR PART. • Fill out the survey. • Help us capture 30% of the database market. • So we can buy an aircraft carrier. • And have a Postgres Cruise. THANKS! PG http://chesnok.com/u/5e Co nf.E U 20 11
- 17. FILL OUT THIS SURVEY: http://chesnok.com/u/5e So PG mCo e Cfo n .EU nfe re0 2 n1c 1e