The document outlines advanced features for LinkedIn profiles and sales professionals. It discusses optimizing your profile, engaging with groups, searching for connections, and influencing your network. Key tips include filling out your profile completely, participating in relevant industry groups, sharing content to spark discussions, and keeping updates brief and business-focused.
2. I.
II.
III.
IV.
V.
Make sure your Profile Performs
Updates that drive interaction
The art of searching, finding,
connecting
Leveraging Groups
How to influence your network
3.
Attention Getting Headline
Fill out location and
industry
Professional looking head
shot photo
Personalize your URL
Fill out your Contact
Information
Include a company and
personal summary
Link your experience with
the company page
Add skills and expertise
10. You can also choose to share a
document
And you can choose who to
send it to.
11.
12.
13. INTRODUCTIONS
FREE – Request an introduction through one
of your connections
IN MAILS
Private messages you can send directly to
another LinkedIn user – while still protecting
their privacy – a PAID feature.
14. 1.
2.
3.
4.
5.
6.
7.
8.
Locate the member's profile.
Click "Get introduced through a connection" on the right side of
the profile.
The Request an Introduction page will appear.
Move your cursor over the arrow next to the Send InMail button
and click Get introduced.
If more than one person can make the introduction, you may
choose who you want to make the introduction.
Enter a subject for your message.
Write a message to the person who will introduce you and be clear
about why you're asking for an introduction. This message may
eventually be seen by the person you want to be introduced to.
Click Send Request.
THIS IS NOT A CONNECTION – THAT’S
ANOTHER STEP
http://help.linkedin.com/app/answers/
detail/a_id/1959
15. WHY?
Get an opportunity
Get a connection
Build your profile views
Build your credibility
Be a resource
Engage possible customers/partners
16.
Research relevant industry / field
Look at the people in the group – do you
want to connect with them?
Are your connections in that group?
Watch the groups discussions – do they fit?
Participate – respond to comments in the
group
Post relevant links to articles
17.
18.
Type relevant industries into the Search
See what groups are available
Biodiesel
Industry
Food
Processing
Equipment
Duplex
Stainless
Steel
Fuel
Ethanol
Workshop
Metal
Fabrication
Food
Safety
Technology
Pharmaceutical
Manufacturers
Process
Expo
LNG
Unlimited
Wisconsin
Manufacturing
Professionals
21. You need only know
the first name of the
group – auto
recognition takes over!
Then just share!
22.
Keep the bold title heading short – less than
100 characters
Do not put complex URLs in your post
Photos next to posts get more play
Videos in your posts get even more play
Engagement will usually entice
A call to action that the reader wants
Keep the conversations toward business
People like to give advice
23.
Share company news
Like a blog article or LinkedIn post
Share an industry article
Comment on a discussion
Ask for input on a relevant topic
Recommend someone who isn’t a co-worker
Share events on your page – shows, webinars
Add a comment to someone else’s post
24.
25. DO’s
Keep the updates
short
Include a picture
Post a Video!
Keep it relevant
Keep it business
oriented
Share expertise
Post once a week
DON’Ts
Don’t post personal
things
Don’t post long
URLs
Be vague
Sound like an
advertisement
Rant and rave
Post 3X a day
26. Check out the LinkedIn Help
Center / Webinars
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Basics of LinkedIn
Get the most out of Premium
How to Build your Company Page
Search Techniques
Linked In 201
Editor's Notes
Welcome to LinkedIn 201 for Sales Professionals – These are features that go beyond the basics. I’ve developed this curriculum based on the fastest results for the investment of people in busy sales roles.
We are going to make sure we have the right settings on your profile to make sure your messages AREN’T being blocked.I’ll show you a couple of ideas to make your profile more interactive.We’ll talk about how to search and find people you don’t know and how to get connected with them.Then we’ll talk about how to Leverage Groups.And how to WRITE and POST to influence your network
Attention Getting HeadlineFill out location and industryProfessional looking head shot photoPersonalize your URLFill out your Contact InformationInclude a company and personal summaryLink your experience with the company pageAdd skills and expertise
Under your picture – Go to the drop down and choose privacy & settings Then Edit your profile.
Linked In has also altered the updates to include automatic recognition of other contacts and companies on Linked In; so when you share something about a connection – their profile can be selected. The same goes for a company on LinkedIn.