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leveraging social media for independent school advancement
5000
1.0    2.0
Social Media in Plain English http://www.youtube.com/watch?v=MpIOClX1jPE
What do all of these tool SHARE?
ParticipationOpen ConversationFree
Example?
The Obama Story through Social Media
Pre - Election
But what about the NDP brand?
Post - Election
http://www.whitehouse.gov/blog/change_has_come_to_whitehouse-gov/
http://www.whitehouse.gov/blog/09/05/01/WhiteHouse/
http://www.flickr.com/photos/whitehouse/
http://www.whitehouse.gov/blog/
http://mashable.com/2009/04/29/obama-flickr/
http://www.facebook.com/WhiteHouse
http://www.whitehouse.gov/rss/
http://vimeo.com/whitehouse
http://twitter.com/whitehouse
http://www.youtube.com/whitehouse
Was there a plan?
Social Media Playbook
Calculated
Time + Energy
Mission Fit? Why? Goals? Is our message tied to our mission and marketing? Increase awareness about what?
Audience Who are they? Where are the? Tools?
Plan How often will we post content?  What will we post?  Who will post it? What do we want people to do when they read/watch/listen to it?
SOCIAL MEDIA MYTHS:Creating community is easySocial media returns quick results“If we build it they will come”
What does this mean for Schools?
What are other schools doing?
Examples
The International School Bangkok
Streaming Graduation
http://www.lausanneschool.com/page.cfm?p=68
Resources http://www.edsocialmedia.com/
Resources http://edtechtalk.com/taxonomy/term/511
http://odeo.com/episodes/24499710-21st-Century-Learning-102-Lorrie-Jackson-on-Social-Media-in-Advancement-and-Admissions
http://lorriej.wordpress.com/
Justin MedvedBlogs.yorkschool.com/tystechysessionshttp://medagogy.edublogs.orgFind mE On:Twitter: JmedvedDelicious: Jmedved

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