Small biz success with social media

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Presented at Good Morning Santa Paula event on May 10th, 2011 in Santa Paula, California. The Economic Development Collaborative of Ventura County (EDC-VC) provides free consulting services and free and low-cost training for small businesses in the Ventura County area.

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Small biz success with social media

  1. 1. Small Business Success with Social Media Entrepreneurs Edition Good Morning Santa Paula May 10, 2011 Jesse P. Luna Business Advisor, EDC-VC/SBDC JP Luna Media | Social Crossroads Presentation at www.jpluna.com/gmsp
  2. 2. Social Web sites blogs Twitter ______ ______ ______
  3. 3. Why Adapt?
  4. 4. Social Media Revolution (Socialnomics) <ul><li>http://www.youtube.com/watch?v=lFZ0z5Fm-Ng </li></ul>
  5. 5. This is *not* Social Media
  6. 6. Web 2.0 is People!
  7. 7. United Linen (B2B) <ul><li>http://unitedlinen.typepad.com/ </li></ul>
  8. 8. Network Solutions (PR) <ul><li>http://www.networksolutions.com/blog </li></ul>
  9. 9. Intuit – Turbo Tax (ROI) <ul><li>http://blog.turbotax.intuit.com/ </li></ul>
  10. 10. Newhall Coffee Company (local) <ul><li>http://newhallcoffee.com/blog </li></ul><ul><li>@NewhallCoffee </li></ul>
  11. 11. Tim Ferriss (Lifehacker) <ul><li>http://www.fourhourworkweek.com/blog/ </li></ul>
  12. 12. WineLibraryTV (Gary Vaynerchuk) <ul><li>http://tv.winelibrary.com/ </li></ul>
  13. 13. Epic Change (Stacey Monk) <ul><li>http://epicchangeblog.org/ </li></ul>
  14. 14. Latinos In Social Media #LATISM (Org) <ul><li>http://blog.latism.org/ </li></ul>
  15. 15. Getting Things Done (David Allen) <ul><li>http://www.gtdtimes.com </li></ul>
  16. 16. Kickstarter <ul><li>http://blog.kickstarter.com/ </li></ul>
  17. 17. Kogi BBQ <ul><li>http://kogibbq.com </li></ul><ul><li>@kogibbq </li></ul>
  18. 18. Takeaways <ul><li>Find your niche </li></ul><ul><li>Fix a problem </li></ul><ul><li>Be intentional </li></ul><ul><li>Don’t give up! </li></ul><ul><li>Remember, Web 2.0 is People </li></ul>
  19. 19. Next Steps? <ul><li>Sign up for social media tips via email at: </li></ul><ul><ul><li>http://www.jpluna.com/subscribe/ </li></ul></ul><ul><li>Schedule an EDC-VC appointment </li></ul><ul><ul><li>Three marketing/social media advisors </li></ul></ul><ul><ul><li>http://edcsbdc.org/ </li></ul></ul><ul><li>Share this presentation with other small business owners </li></ul>
  20. 20. Thank you! Raffle: 50% off All: 20% off Websites and mobile app development Social Crossroads

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