1. Using Electronic Media to Spread the Message of Stewardship James S. Friend, Jr. Director, Office of Stewardship and Development Diocese of Allentown, PA
2. Who is in the room? Bishops? Clergy / Religious? Parish Staff? Parishioners? Diocesan Professionals? ?
3. As an organization, how have you used Electronic Media? Websites (Web 2.0) Social Networking Blogs Online Video Online Event Registration Online Store Texting Automated Calling System Electronic Newsletter Online Giving / Electronic Funds Transfers
7. Our charge to use electronic media For His Glory Creatively Appropriately Responsibly
8. Why do we use electronic media? To Evangelize Promote Stewardship Engage Catechesis Gather information
9. It’s Bishop’s 50th Birthday, wish him a happy Birthday here! He will read all of these posts. Distributing Messages Automatically via Social Map Happy Birthday Bishop! Happy B-Day, so glad to have met you at St. Catharine’s? We love you Bishop Barres! Happy Birthday, thanks for visiting my school
10. Understanding Facebook More than 500 Million active users - 50% of active users log on to Facebook in any given day (Up 200 Million in one year) Average user has 130 friends Fastest growing demographic is those 35 years and up More than 70 different translations on Facebook Average user is connected to 80 community pages, groups and events There are more than 150 million active users currently accessing Facebook through their mobile devices.
12. Facebook StrategiesCreate Pages or Groups for special interests Pastor’s Page Parish Pages School Parent orSchoolinfo Page CatholicSchoolAlumni Groups Diocesan page Source: Diocese of Allentown
13. Facebook StrategiesKeep your Pots Updated and Fresh “We are having our annual Friend Drive on Facebook. Press “Like” on this post and refer our page to a Facebook Friend today” “We want 1,000Facebookfriends by the end of the week, help spread the word and refer a friend to us!” Press Releases Links to News Articles from around your Diocese Links to Video Wish members Happy Birthday (B-Day’s Listed) Ask Friends to tag you in photos for all to see. Post links to Daily Reading Source: Diocese of Allentown
14. Facebook StrategiesKeep your Status Updates Fresh (cont.) “For all of our Catholic School Students, Parents and Alumns, why do you support Catholic Education? Give us your comments…” Use Applications like Quizzes Post Invitations to Events Remindyourfriends of yourpresence on other Social Media sites Source: Diocese of Allentown
15. Facebook StrategiesCautions / Advise Make certain that more than one person can act or access the Admin on the Group or Fan Page Do NOT use your facebook Profile as the organization’s profile Do not request to be friends with too many people in one day –facebook will ban you! Turn off Chat Feature Source: Diocese of Allentown
16. Facebook StrategiesCautions (cont.) Be careful with online engagement with Youth Share the responsibility of the page with other Staff Engage your ministry leaders Check the facebook page daily ? Source: Diocese of Allentown
17. Facebook StrategiesMaking Friends ENGAGEyour Friends Be interactive – responsive Create excitement – awareness Be a resource and a source of information Source: Diocese of Allentown
18. You Tube Statistics #1 Largest video site on the web 2 Billion views a day Nearly double the prime-time audience of all 3 major U.S. broadcast networks combined. 24 hours of video uploaded every minute. Average person spends on YouTube 15 minutes a day. More video is uploaded to YouTube in 60 days than all 3 major US networks created in 60 years. Source: http://www.lifelan.com/blog/youtube-facts-figures-memorable-moments/
19. You Tube Basics Videos no more than 10 minutes in length You Tube can accept High Definition Videos Practical Uses Marketing Vocations Catholic Schools Ongoing Catholic Education (Children/Youth/Adult) PR for Upcoming Events Deliver a Personal Message from your Pastor or Bishop Parish / Diocesan Communications ?
20. Electronic Newsletters How fast does an email get deleted? Keep it SHORT!!!!!!!!!!!!!!!!! Constantcontact.com
21. Electronic Newsletters Purpose: Inform and Invite (Catechesis, Engagement) Keep it short and informative Bring them back to your site to: Sign up for an activity Read your article, see pictures watch a video Comment (Social Network) Conduct a quick survey
22. LinkedIn Statistics 75 Million Members Average Age: 41 95% Are College Educated (37% Are Post-Grads) Household Income: $109,703 Male: 64% Household Income $100k+ 53.5% Own Smartphone/PDA: 34% College Grad/Post Grad: 80.1% Business Decision Maker: 49% Source: www.linkedintomarketing.com
23. LinkedIn Statistics (cont.) 24% Have a Portfolio Value of $250k+ 56% Have An Account With An Online Brokerage 60% Have An Account With An Offline Brokerage 85% Viewed/Paid Bills Online in Last 30 Days 53% Monitored/Viewed Stocks Online in Last 30 Days Job Titles: C-Level Executives 7.8% EVP/SVP 6.5% Senior Management 16% Middle Management 18% 50% Are Business Decision Makers in Their Companies Source: www.linkedintomarketing.com
24. Strategy for LinkedIn Create a personal account on LinkedIn Create a group for your parish Give access to more than one person as the Manager of the Group Business owners may wish to share job postings Allows parishioners to connect, engage and network Source: Diocese of Allentown
25. Using Electronic Media to Spread the Message of StewardshipJames S. Friend, Jr. Downloadpresentation: Adventuresinthecatolicchurch.blogspot.com or email jfriend@allentowndiocese.org
