Effective use of technology for congregations


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Technology can improve your congregation's evangelism & outreach. Beth Lewis, President & CEO for Augsburg Fortress shares examples of excellent congregational use of the Internet for evangelism. You will come away with fresh ideas for using e-mail, e-newsletters, your congregation's website and other new technologies to proclaim the Gospel!

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  • So was this scene: A Gutenberg press check. Both booksellers and printers were instrumental in propagating Luther’s message. Bookselling and printing has also been the traditional foundation of Augsburg Fortress as the ministry of publishing.
  • Effective use of technology for congregations

    1. 1. Effective Use of Technology for Congregations Beth Lewis Augsburg Fortress January 2011 All Rights Reserved © 2011 Augsburg Fortress
    2. 3. <ul><li>“ Reformation must not be something that happened once upon a time hundreds of years ago and is forever completed and that can now be taken for granted . . . it has to be taken seriously and be implemented by every generation. Only a church that is willing to be reformed today can honestly claim Luther as its reformer.” </li></ul><ul><li>George Wolfgang Forell </li></ul><ul><li>The Luther Legacy </li></ul><ul><li>Fortress Press, 1983 </li></ul>
    3. 4. How are we embracing this heritage of change?
    4. 5. The new “open door”….your website Calvary LC-Minneapolis, MN www.clchurch.org
    5. 6. Map & Directions should be easy to find Our Saviors Lutheran Church, New Ulm, MN http://www.oursaviorsnewulm.org/
    6. 7. Do bike and/or bus route links make sense for your context? www.clchurch.org
    7. 8. Clear welcome and easy-to-find “coming events” section Good Shepherd LC Plover, WI www.eflock.org
    8. 9. Keep your community informed of church & synod events Lakeview Lutheran Church Madison, WI http://www.lakeviewlutheranchurch.org
    9. 10. Visitor’s Guide invites newcomers Trinity Episcopal Sacramento, CA www.trinitycathedral.org
    10. 11. Spanish language ministries Bethel Lutheran Church, Madison, WI http://www.bethel-madison.org/
    11. 12. New Member Information Bethel Lutheran Church, Madison, WI http://www.bethel-madison.org/
    12. 13. Good Shepherd Lutheran Church La Crosse, WI www.goodshepherdlacrosse.org/
    13. 14. Worship assistance schedule St. John Lutheran Church Wausau, WI http://www.stjohnwausau.org/
    14. 15. Post job openings and volunteer opportunities Bethel Lutheran Church, Madison, WI http://www.bethel-madison.org/
    15. 16. Keep members updated on particular topics of interest Peace Lutheran Church Waunakee, WI http://www.plcemail.org
    16. 17. Ex: Proposed Constitution Emmaus Lutheran Church, Racine, WI http://www.emmaus-racine.org/
    17. 18. Links invite traffic Good Shepherd Lutheran Church, La Crosse, WI www.goodshepherdlacrosse.org/
    18. 19. People love to see people…and animals! St. Mark’s Lutheran Church, San Francisco, CA www.stmarks-sf.org
    19. 20. Link to an external photo site Emmaus Lutheran Church, Racine, WI http://www.emmaus-racine.org/
    20. 21. Is your congregation outwardly focused? Show it! All Saints Lutheran Church Minnetonka, MN http://www.allsaintsmtka.org/
    21. 22. Phinney Ridge Lutheran Church, Seattle, WA Uses their site to educate on the seasons of the church year www.prlc.org
    22. 23. Spiritual gifts assessment Good Shepherd Lutheran Church, Plover, WI www.eflock.org
    23. 24. Web based time & talent inventory Gloria Dei Lutheran Church, Olympia, WA www.gloriadeiolympia.org
    24. 25. Standard Forms Our Savior’s Lutheran Church, West Bend, WI http://www.oslcwb.org/
    25. 26. Web-based financial stewardship Calvary by the Sea Lutheran Church, Honolulu, HI http://www.calvarybythesea.org/
    26. 27. Link to a fund-raising site Grace Lutheran Church Tomahawk, WI http://www.gracelutherantomahawk.org/
    27. 28. Mini-member survey Calvary by the Sea Lutheran Church, Honolulu, HI http://www.calvarybythesea.org/
    28. 29. Podcasts Trinity Lutheran Church, Latrobe, PA http://trinitylatrobe.com/
    29. 30. Video on your site Calvary Lutheran Church, Minneapolis, MN www.clchurch.org
    30. 31. Use free RSS feeds Prince of Peace LC Phoenix, AZ www.aplaceofgrace.org
    31. 32. Privacy policy Bethlehem Lutheran Church Encinitas, CA http://www.blcenc.org/
    32. 33. Basics of Website Management <ul><li>Think about your audience(s) </li></ul><ul><li>Spell check </li></ul><ul><li>Keep it fresh…change is good! </li></ul><ul><li>Keep it current </li></ul><ul><li>Use RSS feeds to add new content daily </li></ul><ul><li>Be clear about privacy </li></ul><ul><li>Statistics (ex. Google Analytics) </li></ul>
    33. 34. www.websitegrader.com
    34. 35. E-mail marketing tips <ul><li>Capture email addresses everywhere & keep in a searchable database </li></ul><ul><li>Establish a process & a standard for replies in “Internet time” </li></ul><ul><li>Auto-responders </li></ul><ul><li>Spell-check </li></ul><ul><li>Signature block(s) </li></ul><ul><li>Cut & pastes in your drafts folder </li></ul>
    35. 36. eNewsletters <ul><li>Less is more </li></ul><ul><li>Frequency </li></ul><ul><li>Links to your site </li></ul><ul><li>Opt-in (no spam!) </li></ul><ul><li>Easy opt-out </li></ul><ul><li>eNewsletter service bureaus </li></ul>
    36. 37. E-newsletter sign-up Good Shepherd Lutheran Church Plover, WI www.eflock.org
    37. 38. Save a tree by putting your newsletter on-line All Saints Lutheran Church Minnetonka, MN http://www.allsaintsmtka.org/
    38. 39. Prayer support via eNewsletter St. Luke’s Lutheran Church Bloomington, MN http://www.stlukes.ws/
    39. 41. Source: Nielsenwire May 2010
    40. 42. http://www.youtube.com/watch?v=IG8XRIJpFyk Stewardship via YouTube First Presbyterian Church, Sarasota, FL
    41. 43. First English Lutheran Church, Appleton, WI page 1 of 2 http://www.felc.com/
    42. 44. First English Lutheran Church, Appleton, WI page 2 of 2 http://www.facebook.com/FELCAPPLETON?ref=ts
    43. 45. Congregational book club using Foss: Power Surge via Facebook Zion Lutheran Church, Buffalo, MN www.zionbuffalo.org 1 of 3: info on their church website
    44. 46. Congregational book club using Foss: Power Surge via Facebook Zion Lutheran Church, Buffalo, MN www.zionbuffalo.org 2 of 3: announcement on Facebook
    45. 47. Congregational book club using Foss: Power Surge via Facebook Zion Lutheran Church, Buffalo, MN www.zionbuffalo.org 3 of 3: Separate Facebook page for the book club
    46. 48. Do you Tweet? http://twitter.com/zionbuffalo
    47. 49. Follow me on Twitter! www.twitter.com/bethalewis
    48. 50. My Twitter feeds my Facebook page…one stop communication www.facebook.com/bethlewis
    49. 51. http://www.augsburgfortress.org/social.jsp
    50. 52. Blogs <ul><li>Personality-driven, not like other organizational communications </li></ul><ul><li>More like a personal letter </li></ul><ul><li>Keep it current </li></ul><ul><li>Links to your site and others’ </li></ul><ul><li>Choose your blogger(s) carefully </li></ul><ul><li>Authenticity is essential </li></ul><ul><li>Invite & encourage, but moderate comments </li></ul>
    51. 53. Blogs invite participation….Book discussion group Halfway Creek Lutheran Church Holmen, WI http://www.halfwaycreek.org/
    52. 54. Or, you can have a video blog Trinity Episcopal, Sacramento, CA www.trinitycathedral.org
    53. 55. My public blog. www.augsburgfortress.org/blog
    54. 56. “ For those of you who don’t have a blog yet, think of one as a large yellow Labrador: friendly, fun, not all that bright, but constantly demanding your attention .” …..David Carr New York Times columnist
    55. 57. So, you want to reach high school & college students and young adults?
    56. 58. The communications tool of choice for high school & college students and young adults A possible solution for group text messaging: http://www.tatango.com
    57. 59. And, if you don’t believe me…. USA Today Oct. 5, 2010
    58. 61. Source: Nielsenwire, March 2010 A Week in the Life Weekly Time Spent in Hours:Minutes By Age Demographic 4Q 2009 K2-11 T12-17 A18-24 A25-34 A35-49 A50-64 A65+ On Traditional TV 25:17 23:24 26:14 31:58 35:40 42:38 47:21 Watching Timeshifted TV 1:33 1:15 1:28 2:58 2:44 2:22 1:10 Using the Internet 0:24 1:21 3:45 5:20 6:35 4:53 2:17 Watching Video on Internet 0:04 0:15 0:39 0:35 0:33 0:17 0:06 Mobile Subscribers Watching Video on a Mobile Phone n/a 0:21 0:08 0:06 0:01 <0:01 n/a
    59. 62. Help! I can’t do all of this! <ul><li>Volunteers & student interns </li></ul><ul><li>Youth service projects </li></ul><ul><li>Class projects </li></ul><ul><li>Free help: </li></ul><ul><ul><li>www.elca.org/webministry/ </li></ul></ul><ul><ul><li>http://www.lutherlink.org </li></ul></ul><ul><ul><li>Synod communicators </li></ul></ul>
    60. 63. And, I don’t have any money… www.techsoup.com
    61. 64. Using Technology for Worship and Faith Formation
    62. 65. If you use technology in your narthex or sanctuary… <ul><li>Use slides to explicitly welcome visitors </li></ul><ul><li>Use slides for announcements </li></ul><ul><li>Use slides to tell visitors how communion is done within this congregation </li></ul><ul><li>Use slides or video to show the people of the congregation engaging in various aspects of ministry </li></ul><ul><li>Use media to demonstrate ministry in daily life </li></ul><ul><li>Use a closed circuit camera so that everyone can see the baptism or other activities in the front of the sanctuary </li></ul>
    63. 66. My favorite idea for using video in worship….
    64. 67. Worship survey St. John’s Lutheran Church Bloomington, IL http://www.stjohnsbloomington.org/
    65. 69. A few AF Resources www.clayfirecurator.org FREE!
    66. 70. www.sundaysandseasons.com
    67. 71. http://thehardestquestion.org FREE!
    68. 72. Free downloadable lectionary dates www.augsburgfortress.org/redbook FREE!
    69. 73. www.activatefaith.org/online
    70. 74. First English LC-Appleton, WI Page 1 of 2
    71. 75. First English LC-Appleton, WI Page 2 of 2
    72. 76. Here We Stand Confirmation 2.0 www.augsburgfortress.org/herewestand
    73. 77. Webinars www.augsburgfortress.org/webinars FREE!
    74. 78. Video instruction for HWS 2.0 & more Subscribe to the Augsburg Fortress channel on YouTube www.youtube.com/user/augsburgfortress FREE!
    75. 79. Tech Tools
    76. 80. Google Docs
    77. 81. Google Calendar
    78. 82. Google Reader
    79. 83. Surveymonkey.com
    80. 84. Meeting Scheduling www.whenisgood.net
    81. 85. www.skype.com
    82. 86. www.phonetree.com I haven’t used this, but it was recommended
    83. 87. Basecamp http://basecamphq.com
    84. 88. My favorite tech-tools Amazon Kindle Flip Video Smart phone Wireless access card
    85. 89. Please don’t hesitate to contact me if we may assist you! Beth Lewis [email_address] http://twitter.com/bethalewis www.augsburgfortress.org/blog