10. Sigmund FREUD (1856-1939)
• medical doctor, earned
degree at University of
Vienna, 1881
• began by treating
hysteria through
hypnosis
• discovery of the
"unconscious" through
dreams, slips of the
tongue, jokes
• invention of the "talking
cure"
13. Adolf Loos (1870—1933)
• born in Austro-
Hungarian Empire
• his father was German
and a stonemason
• studied locally and then
in Dresden
• traveled in US 1893-6
(attended World's
Columbian Exposition)
• returned to Vienna to
practice architecture
14. "Ornament and Crime"
design diatribe by Adolf Loos
• written in 1908
• first given as lecture on 21 January 1910 in Vienna
• first published in Cahiers d'aujourd'hui (1913) in French
• not published in German until 1929
15.
16.
17. Loos' conclusion
"The evolution of culture marches with the elimination of
ornament from useful objects."
"No ornament can any longer be made today by anyone who
lives on our cultural level ... Freedom from ornament is a sign
of spiritual strength."
18. "Looshaus" (1910)
• Goldman &
Salatsch Building
• on
Michaelerplatz.
• in central Vienna
• "house without
eyebrows"
25. Raumplan
"My architecture is not
conceived by drawings, but
by spaces. I do not draw
plans, facades or
sections… For me, the
ground floor, first floor do
not exist… There are only
interconnected continual
spaces, rooms, halls,
terraces… Each space
needs a different height…
These spaces are
connected so that ascent
and descent are not only
unnoticeable, but at the
same time functional”
—Loos, conversation in
Pilsen, 1930
27. Arts + Crafts
England the world's most industrialized nation
Ill effects of industrialization were already much in
evidence in 1840s and 1850s
alienated labor—craftsperson no longer has a direct one-to-
one relationship to the product
loss of value in the product—shoddy workmanship, cheap
materials
loss of value in the maker as well—less sense of meaning
and connection to one's work
28. Arts + Crafts
solution: revaluation of craftsmanship and the process of
manufacture
John Ruskin: wrote about relationship of art, labor and
society
William Morris created new businesses that embodied the
philosophy
Arts + Crafts remained limited to the elite