•Decline and resurgence
3. Art deco in Mumbai
•Introduction- Oval Maidan
•Art deco buildings
•Art deco in Miami
•Comparison between the two
•Paris expositions 1925
•What is art deco
• A popular, international art movement during the 20’s and 30’s.
• Affected all “decorative arts,” including architecture, interior design, industrial design, as
well as visual arts such as fashion, painting, graphic arts, and film.
• The name came from the 1925 Exposition international des arts decoratifs industriels et
moderne, held in Paris which celebrated living in the modern world.
What is art deco?
Inspiration, Precursors and Parallels
Midway garden,ChicagoFrank Lloyd Wright -1914
Frank Lloyd Wright designed Midway
gardens, a sprawling Chicago
entertainment complex that provide
the public with handsome space for
numerous activities, including dining
dancing and listening music. This
architecture can be seen as the
precursors for art deco
"Art Deco's ultimate aim was to end the old
conflict between art and industry, the old
snobbish distinction between artist and
artisan, partly by making artists adept at
crafts, but still more by adapting design to
the requirements of mass-production."
- Bevis Hillier
Inspirations and Influences
1. Modernism-Vertical emphasis Setbacks emphasizing the geometric forms
2. Cubism- basic geometry shapes.
3. Neoclassicism-rendering and colours
4. Constructivism- overlapping figures
5. Art Nouveau- inspiration from nature
6. De stilj- concept of lines
Influences form the past:
•The decorative motifs from the ancient near
eastern cultures of assyria.
•Egyptian elements such as stylize blossom’s,
scarabs and papyrus leaves and exotic motifs
•Persian or Moorish details appear on few art
• The Roaring Twenties is a phrase used to describe the
• The phrase was meant to emphasize the period's social,
artistic, and cultural dynamism.
• 'Normalcy' returned to politics in the wake of World War I,
• Jazz music blossomed,
• The flapper redefined modern womanhood,
• Art Deco peaked
• The spirit of the Roaring Twenties was marked by a general
feeling of discontinuity associated with modernity, a break
Rise of art deco
•French artists formed an informal collective known as La Société des artistes décorateurs
•Founders included Hector Guimard, Eugène Grasset, Raoul Lachenal, Paul Bellot, Maurice
Dufrêne, andEmile Decoeur.
•They organized the 1925nExposition Internationale des Arts Décoratifs et Industriels
Modernes in Paris
•Art deco was not widely used until popularized by art historian Bevis Hillier's 1968 book Art
Deco of the 20s and 30s.
FEATURES – art deco
•Vertical lines, then later a transition to horizontal lines
•Set-back: upper levels of buildings set back in stages from the vertical to allow sun to reach the
sidewalks below - due to New York City zoning laws in the early 1900s.
•Different use of materials: combinations of stone, brick, metals (steel, aluminum, bronze, etc.), tiles,
opaque glass (Vitrolite), terracotta, etc.
•Geometric ornamentation: use of circles, diamonds, chevrons, zig-zags, triangles, pyramids, spirals,
•Frequently used symbols/motifs: sunbursts; "frozen fountain reliefs"; plant & animal life; gears;
lightning bolts; relief sculptures embodying justice, truth, knowledge, industry, labor, man's strength,
work ethic, achievement, commerce and bounty.
•Decorative methods: relief sculptures (in limestone, terracotta, metal (iron & bronze)), painted
murals, tile mosaics, decorative metalwork (grills, various covers, railings, door frames), flat-against-
the-wall fluted columns if use
Paris, France, Rex, Movie Theater
FEATURES – Streamline modern
Common characteristics of Streamline Moderne
•Rounded edges, corner windows, and glass brick walls
•Smooth exterior wall surfaces, usually stucco (smooth plaster finish)
•Flat roof with coping
•Horizontal grooves or lines in walls
•Subdued colors: base colors were typically light earth tones, off-whites,
or beiges; and trim colors were typically dark colors (or bright metals) to contrast from the light base.
• Interwar years was difficult if not possible.
• Abstraction by means of cubism, neo classical, de stilj, fauvism.
• Classified as:
1. On the theme of modernist.
2. Decorative on paper.
•Born in polish family
• The women she potrays are sexy, provocative, bold, appealing and seductive, her men are handsome and brave.
•her masterpieces are that unique and amazing because she reflected her own dramatic life in her incredible art.
•Madonna was also inspired by her works and made songs on her
Self portrait in Bugatti
Women with dove
The green dress
Portrait of Marjorie Ferry
tamara de lampica (1898-1980)
Oil painting of London theme
• Highly distinctive and abstract style.
• Captured dehumanizing expression.
• Awarded by prix de Rome.
• His painting is also placed in Ruhlmans hotel in Paris expo, which
made him famous.
The new gloves
Jean dupas (1882-1964)
• Art deco is famous for its sculpture.
• Found at building entrances, table tops .etc.
• Sculpture used material such as bronze, ivory etc.
• Great impact to the era.
• Was designed by Heitor da Silva Costa and carved by French sculptor Paul
• The statue is 125 feet (38 m) tall, including the pedestal
• New Seven Wonders of the World
• Romanian born, was master in sculptor of art deco movement.
• Reflects interest of French costumes, night clubs, dance in his work, and also he was inspired by the sports of then.
• Inspired the female status of that time n their conditions.
Discuss throw dancers
Demetri chiparus (1886-1947)
Fire and the flameAristocratButter fly dancers
Ferdinand Priess (1882-1943)
• Well known sculptor of art deco.
• His works depicts the free style of living.
• Well known for his ivory work.
• Famous for his table top works and statues at the entrance of building
• Decoration was integral part of art deco.
• Beauty in home was essential to mans psychological well being.
• Ebony ,mahogany , violetwood, maple , ash.
• Are deco was famous due to its long lasting furnitures made in that era that still can be seen.
Emile ruhlmann (1879-1933)
• Born in 1879 to Alsatian family
• In exposition he placed hotel du collectiionner that made him
• In his furniture design he used rich veneers, amboyna, and Cuban
• Instead of varnishers, galuchat was used, that is small skin of dog
fish, snakeskin and animal hide.
Hotel du Collectionneur Pavillion with Jean Dupas painting
Frank t Paul (1882-1957)
• The most famous carpenter of art deco.
• He designs the furniture after getting inspire from tall
buildings and skyscrapers
• He created the series of furniture ‘puzzle desk’ with in
Series of puzzle desks
• Can be seen extensively at windows grilles, guards, doors, balustrades, railings, fireplace furniture.
• Classified into 2 types
1. Fin-de- siede – inspired from birds, clouds, sunburst, fountain, flowers.
2. Modern architecture style-consist of sleek line, machineries made, stamps, aero planes
Wilhelm Hunt Diedrich (1884-1953)
• From Hungary, started as blacksmith
• Was successful designer in metalwork.
• 2-dimensional figures and animals seem to snipped out of iron, their sharp edges, minimal surface , decoration
gives them engaging vitality.
• Works show
• He is very famous for his grill work, table tops and fixtures.
• He became famous after his acclaimed work in expo that is working
on ‘gate of honor’.
• Symmetry and identical figures
Using symmetry in his design.
Edgar Brandt (1880-1960)
• Heavy jewellery were replaced by lighter ones
• Simple geometry forms are used and greatly inspired from Egyptian jewellery.
• Gold and platinum frames are used.
• Diamond came into existence.
• Earrings touches shoulder
• Massive rings
Inspiration from Egyptian jewellery
•Only means of communication between tradesman and public.
1. Cubism : abstraction, composition, over lapping.
2. Futurism: speed and power
3. De stilj: concept of lines.
4. Favism: bright colors were used.
• Simply wanted his poster to be the means of communication
• Poster in dramatic impact
• Elimination of small detail can sharpen the message.
• Designed poster for national railway and for the ocean-liners
Ocean liners poster National railway poster
Bugatti Veyron Bentley Chrysler
ART DECO- architecture
Art deco pavillions
•The three pavillions, illustrated here
made ample use of stock art deco motifs:
Stylized blossoms, scrolls, stepped forms,
zigzag and other geometric patterns -art
deco and architecture (patrica bayer)
Jaques Gruber-Galaries Lafayatte
The pomone pavillion- louis BoileauGroup Ruhlman- l’hotel du collectionneur
•The Niagara Hudson Building in Syracuse is an symbol of the Age of Electricity. Completed in 1932, the
building became the headquarters for the nation’s largest electric utility company and expressed the
technology of electricity through its modernistic design, material, and extraordinary program of exterior
•The design elements applied by architects Melvin L. King and Bley & Lyman transformed a corporate office
tower into a widely admired beacon of light and belief in the future. With its central tower and figurative
winged sculpture personifying electric lighting, the powerfully sculpted and decorated building offered a
symbol of optimism and progress in the context of the Great Depression.
Niagara Hudson Mohawk building- Syracuse, New York
Jhonson Wax Company Administrative Building, Racine, Wis. - 1936 by Frank Lloyd Wright
Frank Lloyd wright’s S.C.Johnson and son
administration offices in Racine,
Wisconsin, dated from 1936-39 and
comprised a sprawl of artfully linked
buildings made frombrick, glass and
transluscent plastic tubing.
• This is a Coca-Cola bottling plant remodeled as
a Streamline Moderne building designed by
architect Robert V. Derrah with the appearance
of a ship with portholes, catwalk and a bridge
from five existing industrial buildings in 1939.
• It is located at 1334 South Central Avenue in Los
Coca cola building- Robert V. Derrah, los angeles 1936-37
Maritime Museum San Francisco,Aquatic Park, 1937
•The maritime aquatic park Is a streamline moderne building.
•This is one of those few buildings which has been streamline on both
•The edges have been curved a feature of typical art deco buildings
•The front façade of the buildings oserve portholes a typical feature of
streamline modern buildings
•The roof has been shown to represent the deck of a ship
city hall of buffalo- John W. Cowper Company , City of Buffalo, NEW YORK STATE
Buffalo's City Hall from Niagara Square
•The city hall of Buffalo was the tallest building uptil recently
•The front façade observes false pillars showing neo-classical features
•Relief work was observed on the front facade
Chrysler building –Willam wan allen
•Chrysler Building was the world's tallest building from 27 May 1930 to
•The Chrysler Building is also well renowned and recognized for its
terraced crown. Composed of seven radiating terraced arches, Van Allen's
design of the crown is a cruciform groin vault constructed into seven
concentric members with transitioning setbacks, mounted up one behind
Eagle Gargoyles http://www.greenarchworld.in
rca plaza, Rockefeller plaza -1931-40
•Manhattan’s Rockefeller center (1931-40) is a huge commercial precinct
whose somewhat daunting masses of stone are, at their lower levels,
enhanced by a variety of allegorical sculptures- from polychrome bas-
relief to huge gilded figures.
•Prominent sculptors from several countries were engaged to create
these works of art, which included Hilderth Meiere’s roundels of drama,
dance and song on the façade of radio city music hall and, on the
•In all a total of 17 buildings were created around the main rca building
Empire State Building : Shrevor, Lamb, Harmon
Empire State Building was the world's tallest building from 1931 to 1973.
•The Empire State Building is a 102-story landmark Art
Deco skyscraper in New York City, United States, at the intersection
of Fifth Avenue and West 34th Street. It is 1,250 ft (381 meters) tall
•The wing like extensions clinging to its aluminum mast and a pair of
moderne eagles guarding at its entrance, the subtly stepped empire
state building has comparatively less ornamentation
Manhattan, New York Miami
Marine drive, Mumbai Napier, New zealand Australia
Other places were art deco is found- cuba, colomdia, brazil, argentina,
Decline and resurgence
1. Art Deco in the 1960s
Art Deco was looked upon poorly throughout the 40s and 50s, but saw a resurgence in the 60s.
Similar to the 20s, the mood of the 60s was one of optimism and hopefulness. The economy was
steady, pop culture was flourishing.
2. Art Deco in the 1980s
•Revival was seen in this decade. The 1980s were all about excess, luxury and status. The "ME"
generation came into existence. The fashion world's mantra was 'Bigger, Brighter, Bolder'.
Vauxhall Cross, London (1988-93)
•Art Deco slowly lost patronage in the West after
reaching mass production, when it began to be derided
as gaudy and presenting a false image of luxury.
Eventually, the style was cut short by the austerities of
World War II. Before destruction in World War
II, possessed many art-deco buildings; a legacy of the
American colonial past.
rise of art deco in bombay
• After the world war bombay was expanding hence
there was a sharp
drop In land. Hence resulting in reclamation
The city has the most number of art deco building after
Miami in the world
• buildings which build on this
reclamation land are in the
form of art deco
•The development of art deco movement rapidly
replaced Bombay imagery from Victorian city to
modern city which gave rise to new cinema and
theaters in art deco style
cinema and theaters
THOMAS WHITE AND DAVID
bombay art deco motifs
Ziggurats and zig zags with Egypt
Nautical features Indian mythology
•Initially introduced by
cities on sea coast.
•Features of steamships
manifested themselves in
art deco buildings
•Porthole windows, ship
deck-style railings and
•The influence of Indian
• Both subtropical city built partly
on land reclaimed from bay water
during early 20th century
• When each of these city develops its own art deco
adaptation , it includes the element of
unknown. The architects of either continent,
constructs buildings that seem to be twin.
two subtropical deco cities- Bombay and Miami
SUNDAR MAHAL , MUMBAI
GAGANAN B. MHATRE
WALDORF TOWER , MIAMI
WINTER HAVEN HOTEL,MIAMI
SEA FACE PARK , MUMBAI
MASTER, SATHE AND BHUTA
bombay and Miami http://www.greenarchworld.in
Bombay and Miami
JERRY’S FAMOUS DELI,MIAMI BEACH
ARCHITECT: HENRY HOHAUSER
INDIAN MERCHANTS CHAMBER,CHURCHGATE
ARCHITECT: MASTER,SATHE & BHUTA
HADDON HALL, MIAMI BEACH
ARCHITECT: LAWRENCE MURRAY DIXON
RAM MAHAL,DINSHAW WACHHA RD., BOMBAY
ARCHITECT: JOHN MULVANEY
Diana hall cinema , Tardeo
• Its not maintain by
• Case is going on from 6 yrs.
about the properties
• Introduction of pop art and
• Increase in machineries and
Decline of art deco
Art Deco Architecture – Alistair Duncan, Thomas and Hudson
Art deco- Alistair Duncan, Thomas and Hudson
Bombay art deco architecture- Navin Ramani