2. “The secret of success is to know something
nobody else knows”. - Aristotle Onassis
3.
4. • Amway is the leading company using the direct selling
concept.
• It has 48 pick up centers where customers can see, touch,
feel the products before buying them.
• They also have Local Ordering Centers where products are
delivered instead of being picked up.
• To cater to their price-sensitive customers, Amway has
developed Indian specific brands and introduced products
in multiple pack sizes.
6. Challenges of Kellogg’s
• The Indian people were not used to eating
processed food,
• Price sensitive
• Low priced traditional breakfast available to
them.
7. How Kellogg overcame the
challenges?
• By advertising and investing in key brands - products like iron
shakti and calcium shakti were created for iron and calcium
fortification
• Kellogg’s products have adapted their products to meet the local
needs
• Lowered prices by localization which reduces import cost
8. What is Research?
• Re-search
• To Search Again
• Scientific Investigation
• Systematic Investigation
10. “A careful investigation or inquiry
specially through search for new
facts in any branch of knowledge”.
The Advanced Learner’s Dictionary
of Current English
11. “Defining and redefining problems, formulating
hypothesis or suggested solutions; collecting,
organizing and evaluating data; making
deductions and reaching conclusions; and at
last carefully testing the conclusions to
determine whether they fit the formulating
hypothesis”.
- Clifford Woody
12. Business Research
• Business research is the application of the scientific method
in searching for the truth about business phenomena.
• These activities include
– Defining business opportunities and problems,
– Generating and evaluating alternative courses of action,
– Monitoring employee and organizational performance.
13. Objectives of Research / Purpose of
Research
• To gain familiarity
• To portray accurately the characteristics of a
particular individual
• To determine the frequency
• To test a hypothesis of a causal relationship
18. Types of Basic Research
• 1. Descriptive Research
• 2. Analytical Research
• 3. Applied Research
• 4. Fundamental Research
• 5. Quantitative Research
• 6. Qualitative Research
• 7. Conceptual Research
• 8. Empirical Research
19. Descriptive Research
(Ex post facto research)
• Used to obtain information relating to the current
status of the event.
• It describes "What Exists"
• It does not answer questions about how/when/why
the characteristics occurred
