BAEB601 Chapter 1: Introduction to Research Methodology


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BAEB601 Chapter 1: Introduction to Research Methodology

  1. 1. BAEB601: REESEARCH METHODOLOGYCHAPTER 1:Introduction To Research Methodology © 2010 Cosmopoint
  2. 2. Chapter AimsThis chapter aims to:3.Define the importance of research as a management decision-making tool;4.Define research5.Differentiate between basic and applied research;6.Define meaning of theory7.Discuss the term concept, proposition, variables and hypothesis;8.Classify research as exploratory research, descriptive research and causalresearch.9.List the stages in the business research process © 2010 Cosmopoint Slide 2 of 17 Topics
  3. 3. Definition of Research. • Research is defined as the systematic and objective process of generating information for aid in decisions. This research information should be: – Scientific into specific problem – Objective – Systematic – Organized © 2010 Cosmopoint Slide 3 of 17
  4. 4. Type of research • There are 2 types of research; – Basic or pure research attempts to expand the limits of knowledge – Applied research is conducted when decision must be made about a specific real-life problem – Both research employ the scientific method, the analysis and interpretation of empirical evidence (facts from observation or experimentation), to confirm or disprove prior conceptions. © 2010 Cosmopoint Slide 4 of 17
  5. 5. What are The Goals of Theory? • Prediction and understanding are the two purposes of theory. • Accomplishing the first goal allows the theorist to predict the behavior or characteristics of one phenomenon from the knowledge of another phenomenon’s characteristics. • The ability to anticipate future condition in the environment or in an organization may be extremely valuable, yet prediction alone may not satisfy the scientific researcher’s goals. • Understanding is desired. • Prediction and understanding go hand in hand but to predict phenomena, we must explain why variables behave as they do. © 2010 Cosmopoint Slide 5 of 17
  6. 6. The Meaning of Theory? • Theory is a coherent set of general propositions, used as principles of explanation of the apparent relationships of certain observed phenomena. © 2010 Cosmopoint Slide 6 of 17
  7. 7. What is Concept? • A CONCEPT (or construct) is a generalized idea about a class of objects, occurrences or purposes. • Concept abstract reality. Concepts are expressed in words that refer to various events or objects. © 2010 Cosmopoint Slide 7 of 17
  8. 8. What is hypothesis? • A hypothesis is a proposition that is empirically testable. • A tentative conjecture explaining an observation, phenomenon or scientific problem that can be tested by further observation, investigation and/or experimentation; An assumption taken to be true for the purpose of argument or investigation; The antecedent of a conditional statement © 2010 Cosmopoint Slide 8 of 17
  9. 9. Steps in doing research • There are components that you must have in writing your research: – Introduction chapter – Literature Review chapter – Research Methodology (Research Framework) chapter – Finding and Analysis chapter (data collection, SPSS) – Recommendation and Conclusion chapter © 2010 Cosmopoint Slide 9 of 17
  10. 10. Chapter 1 Introduction of Research • Overview of your topic • Problem Statement – Identify the scenario, issues that lead to the formulation of the problem statement. • Research objectives • Research questions • Scope of the study • Significance of the study • Limitations © 2010 Cosmopoint Slide 10 of 17
  11. 11. Overview of your Topic • Understand well what you want to do. • Why do you want to do this research? • Identify the variables that you want to measures or to study. • Variables can be 2 component: DEPENDENT and INDEPENDENT variables. – E.g. “The study of Consumer Behavior on PETRONAS brand in Malaysia” – What is the variables involve? E.g. The independent variables are Brand Loyalty, Brand Trust, Brand Reliability. The dependent variable is Brand Equity. © 2010 Cosmopoint Slide 11 of 17
  12. 12. Problem Statement Definition • A problem statement is a clear concise description of the issues that need to be addressed by a problem solving team and should be presented to them (or created by them) before they try to solve the problem. When bringing together a team to achieve a particular purpose provide them with a problem statement. © 2010 Cosmopoint Slide 12 of 17
  13. 13. Problem Statement • A good problem statement should answer these questions: • What is the problem? This should explain why the team is needed. • Who has the problem or who is the client/customer? This should explain who needs the solution and who will decide the problem has been solved. • What form can the resolution be? What is the scope and limitations (in time, money, resources, technologies) that can be used to solve the problem? © 2010 Cosmopoint Slide 13 of 17
  14. 14. Scope of Study • You have to state the scope of your study. • What you can do in your research. • What do you want to focus on. Only one big issue that you want to study (narrow down). • Good research must have relationship of dependent and independent variables. The dependent must be one. Independent is various. • Your sample size population to measure based on your study. – E.g. The Study of Consumer Behavior for PETRONAS brand in Klang Valley. • Demographic of your research sample size. © 2010 Cosmopoint Slide 14 of 17
  15. 15. Significant of the Study • Answer this kind of question in your report: – Why do you think that this study is important? – What motivate you to do this study/research? – Do you think it is a relevant study? – How do you think that this study can contribute to society or academic? – Did your study is relating or supporting by previous researcher? © 2010 Cosmopoint Slide 15 of 17
  16. 16. Limitation • Your research must be narrowed down. • You have understand well about what you are going to do. • List down the research questions that relate to your problem statement created. • State the research objectives that answer your research questions created. • Discuss the limitation of your project. E.g. what is your study focus on. What are those things that is not measured/ covered in your study. – Example Study about Computer networking in a small intra network. Your scope of study is only about the networking, and does not touch anything about the database or software. So you tell everything about the networking. Because it’s your focus. © 2010 Cosmopoint Slide 16 of 17
  17. 17. Discussion Group discussion: In your own understanding, discuss what is research, provide with your own example. Hint: Pick any of research topic, identify the problem statement. © 2010 Cosmopoint Slide 17 of 17