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The Future of IT for Accountants


            Joe Drumgoole
       VP Solutions FeedHenry
    http://twitter.com/jdrumgoole
What do Accountants Do?

                                      Setup



                                      Advice


                           CRO
                                                Planning
                          Filings


                                                     Book
                          Budgets
                                                    Keeping


                Payroll               Audits                  VAT

26/11/2011                          Joe Drumgoole                   2
What do Accountants do with IT
•   Accounting Packages
•   Email
•   Storage
•   Document Management
•   Microsoft Excel and Word

Accountants are conservative in their IT choices

26/11/2011            Joe Drumgoole            3
An IT Adoption Model




26/11/2011           Joe Drumgoole   4
Another IT Adoption Model




26/11/2011             Joe Drumgoole     5
Could There be a Relationship?




26/11/2011         Joe Drumgoole       6
This Is Not Continuous for All Products




             Vista   Newton            MySpace

26/11/2011             Joe Drumgoole             7
Clayton Christensen:
              The Innovators Dilemma
Better/Expensive                      Cheaper/Worse
• Office                              • Google Docs
      – Writing any kind of doc               – Collaboration
• Digital Cameras                     • Phone Cameras
      – Take professional photos              – Take a photo and publish
• Laptops                             • Tablets
      – Run all your MS software              – Carry anywhere




26/11/2011                    Joe Drumgoole                            8
Some Global IT Trends
•   Open Source
•   SaaS
•   Big Data
•   Analytics
•   Cloud Computing
•   Mobile



26/11/2011            Joe Drumgoole   9
Open Source
•   IP should be free
•   Free as in speech not free as in beer
•   Underpinnings of all SaaS services
•   LAMP Stack: Linux, Apache, MySQL, Perl
•   Top Open Source packages today : ERP
•   Open source makes convenience the value
    proposition

26/11/2011           Joe Drumgoole            10
SaaS: Why Should I Care?
•   Cheaper
•   No CAPEX
•   Free to trial
•   Adjust to your demands
•   As easy to turn off as to turn on




26/11/2011              Joe Drumgoole   11
Services You Can Use Today
•   GoDaddy: Domain registration
•   Wordpress : Website
•   Crashplan : PC Backup
•   Google Apps: Email, Docs, Calendar, Intranet
•   99Designs: Graphics Design
•   FreeAgentCentral: Book keeping, Accounts
•   Paypal : Credit card payments

26/11/2011              Joe Drumgoole              12
Big Data
•   Keep every document forever
•   Searchable
•   Accessible
•   Safe
•   Shareable
•   Is my financial plan utter pants?
•   Can you play in that playground?
•   TAS Books: Where Data goes to die!

26/11/2011            Joe Drumgoole      13
Analytics
•   What does it all mean?
•   Need understanding
•   Visualisation
•   Real-time
•   The end of monthly postings
•   Mobile visibility of my cash position
•   Notification of transactions in real-time

26/11/2011              Joe Drumgoole           14
Cloud Computing
•   The underpinnings
•   Infinite Storage
•   Infinite Compute
•   Everlasting
•   SaaS : Online Services
•   Paas : A platform for building online services
•   IaaS : Build blocks for all the software in the
    world

26/11/2011              Joe Drumgoole                 15
Smartphones : 40% Penetration in US

               PIM
     Optical            Touch
    Systems             Screen


Location       Apps        Internet
Apps : 15 billion downloaded
                      Personal
                    Productivity
         Social                     Mobile
       Networking                  Workforce




Entertainment       Apps                  Health
Its Big




26/11/2011    Joe Drumgoole   18
The Accountant of the Future
•   Client does all postings via an App or website
•   No Rekeying (source of 80% of errors)
•   Reconciliation is exception based
•   Real time accounting dashboard
•   Shared views of Single Master Accounts
•   Infinite longitudinal record
•   The accountant as analyst
•   The accountant at the centre of his own social
    network of clients
26/11/2011              Joe Drumgoole                19
Thank You


26/11/2011      Joe Drumgoole   20

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The Future of IT for Accountants

  • 1. The Future of IT for Accountants Joe Drumgoole VP Solutions FeedHenry http://twitter.com/jdrumgoole
  • 2. What do Accountants Do? Setup Advice CRO Planning Filings Book Budgets Keeping Payroll Audits VAT 26/11/2011 Joe Drumgoole 2
  • 3. What do Accountants do with IT • Accounting Packages • Email • Storage • Document Management • Microsoft Excel and Word Accountants are conservative in their IT choices 26/11/2011 Joe Drumgoole 3
  • 4. An IT Adoption Model 26/11/2011 Joe Drumgoole 4
  • 5. Another IT Adoption Model 26/11/2011 Joe Drumgoole 5
  • 6. Could There be a Relationship? 26/11/2011 Joe Drumgoole 6
  • 7. This Is Not Continuous for All Products Vista Newton MySpace 26/11/2011 Joe Drumgoole 7
  • 8. Clayton Christensen: The Innovators Dilemma Better/Expensive Cheaper/Worse • Office • Google Docs – Writing any kind of doc – Collaboration • Digital Cameras • Phone Cameras – Take professional photos – Take a photo and publish • Laptops • Tablets – Run all your MS software – Carry anywhere 26/11/2011 Joe Drumgoole 8
  • 9. Some Global IT Trends • Open Source • SaaS • Big Data • Analytics • Cloud Computing • Mobile 26/11/2011 Joe Drumgoole 9
  • 10. Open Source • IP should be free • Free as in speech not free as in beer • Underpinnings of all SaaS services • LAMP Stack: Linux, Apache, MySQL, Perl • Top Open Source packages today : ERP • Open source makes convenience the value proposition 26/11/2011 Joe Drumgoole 10
  • 11. SaaS: Why Should I Care? • Cheaper • No CAPEX • Free to trial • Adjust to your demands • As easy to turn off as to turn on 26/11/2011 Joe Drumgoole 11
  • 12. Services You Can Use Today • GoDaddy: Domain registration • Wordpress : Website • Crashplan : PC Backup • Google Apps: Email, Docs, Calendar, Intranet • 99Designs: Graphics Design • FreeAgentCentral: Book keeping, Accounts • Paypal : Credit card payments 26/11/2011 Joe Drumgoole 12
  • 13. Big Data • Keep every document forever • Searchable • Accessible • Safe • Shareable • Is my financial plan utter pants? • Can you play in that playground? • TAS Books: Where Data goes to die! 26/11/2011 Joe Drumgoole 13
  • 14. Analytics • What does it all mean? • Need understanding • Visualisation • Real-time • The end of monthly postings • Mobile visibility of my cash position • Notification of transactions in real-time 26/11/2011 Joe Drumgoole 14
  • 15. Cloud Computing • The underpinnings • Infinite Storage • Infinite Compute • Everlasting • SaaS : Online Services • Paas : A platform for building online services • IaaS : Build blocks for all the software in the world 26/11/2011 Joe Drumgoole 15
  • 16. Smartphones : 40% Penetration in US PIM Optical Touch Systems Screen Location Apps Internet
  • 17. Apps : 15 billion downloaded Personal Productivity Social Mobile Networking Workforce Entertainment Apps Health
  • 18. Its Big 26/11/2011 Joe Drumgoole 18
  • 19. The Accountant of the Future • Client does all postings via an App or website • No Rekeying (source of 80% of errors) • Reconciliation is exception based • Real time accounting dashboard • Shared views of Single Master Accounts • Infinite longitudinal record • The accountant as analyst • The accountant at the centre of his own social network of clients 26/11/2011 Joe Drumgoole 19
  • 20. Thank You 26/11/2011 Joe Drumgoole 20

Editor's Notes

  1. Take about what accountants do with IT. Dicuss some models for understanding IT adoption. Make some easy choices.
  2. This is a good thing.Giving you tools to think about your IT choices.
  3. Beware the danger of dimensionless graphs.All the bad news is on the left. Lots of hype, small amounts of adoption. Very early failures. To wit Java 1.0.
  4. The peak is where to sell overpriced companies. E.g. Groupon, MySpace.Also not dimensioned the same for all products. Even for a supposed success like iPod we are talking 5 years. Real technology adoption periods are more like 5-10 years.
  5. Instead of ignore new technology. Think : what is its difference vector/utility function? How is it meant to be better.The saturation of utility.
  6. Trends you should care about. Are climbing up the plateau of productivity.
  7. Who is going to be the first accountancy aggregator?On of the previous companies will let you do this soon
  8. Also NFC, bluetooth, WIFIAppsLocationOpticalSystemsPIMNavigationInternetInteractionHigh Resolution Optical SystemsAugmented RealityVideo ConferencingHD RecordingPIMContactsEmailSMSMusicPhotosVideoInternetData PackagesMobile BrowsersInteractionCapacitive Touch ScreensVoice InputSwypeApps
  9. There is an app for everything.