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Enterprise mobility for fun and profit

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An overview of how mobile technology is transforming enterprises.

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Enterprise mobility for fun and profit

  1. 1. SIMPLE, SECURE, SCALABLEEnterprise MobilityFor Fun and ProfitJoe DrumgooleVP Product Management
  2. 2. Big Market Potential
  3. 3. Smart Phone Growth - AppleApril 2012 Slide 3
  4. 4. Smart Phone Growth - AndroidApril 2012 Slide 4
  5. 5. iPad vs iPhone SalesApril 2012 5
  6. 6. Software (As a Service) Is Eating The World• 20 billion iPhone Apps downloads in 2012• 40 billion iPhone App downloads in Total• Netflix has eaten Blockbuster• Amazon has eaten Barnes & Noble• Salesforce has eaten Siebel• Google is eating Microsoft• Websites and Web Apps for allApril 2012 Slide 6
  7. 7. Web 1.0 : Web SitesWeb 2.0 : Web AppsWeb 3.0 : Mobile AppsApril 2012 Slide 7
  8. 8. Smartphones – Sensor NetworksAppsLocationAccelerometerOpticalSystemsPIMTouchScreenInternetVoice
  9. 9. Apps : Personal to EnterpriseAppsEntertainmentSocialNetworkingPersonalProductivityCollaborationMobileWorkforceMobileBusinessPersonal Business
  10. 10. Apps Data FlowApril 2012 Slide 10WebSitePublishCapture DatabaseBusinessSystemInteract
  11. 11. Mobile Capability MaturityMobileWebVanityAppBrochureAppFeatureAppBusinessApp
  12. 12. APIs and Apps• Application Programming Interface• Defines how we connect systems together• Defines how we connect Apps to Systems• Can be secured, audited, analysed• Need APIs for Social, legacy, SaaS, Storage,Compute etc. etc.April 2012 Slide 13
  13. 13. The Problem with Legacy APIs• Not designed to Scale• Susceptible to external attack• Inappropriate authorization mechanisms• Often need more than one legacy system• Often mission critical• May be older than current organisationApril 2012 Slide 14
  14. 14. 2011 – Enterprises Wake Up To Apps• Smart Phone Adoption Reaches Tipping Point• Android is here to Stay• Blackberry is dying• Windows Phone 8 is around the corner• BYOD• MDM morphing into MAMApril 2012 Slide 15
  15. 15. 2012 – Enterprises Start Deploying Apps• VMware – Software Entitlements• Bunzl – Order Processing• Road Safety Authority – Driving Tests• Enterprise plc – Data Capture Apps• Aer Lingus – Self Service• O2 – My Account• PWC – Tax Credits CalculatorApril 2012 Slide 16
  16. 16. 2013 – Enterprise Mobile Strategy• MEAP RFPs – Network Rail, May Gurney, RSA• Acquisitions – Facebook buy Parse• Platform –– End to End Solution– Part of the Furniture• Mobile Strategy become integrated• Touches all parts of organisationApril 2012 Slide 17
  17. 17. App Core Value Propositions• Increase business velocity• Increase business insight• Increase collaboration• Allow customer/partner self service• Provide more integrated services• Support new business modelsApril 2012 Slide 18
  18. 18. What Does the Future Hold• Augmented Reality• Multiple Platforms• The Internet of Things• The Tablet as the laptop• Mobile Payments• “App First” Systems• Design as a core competencyApril 2012 Slide 19
  19. 19. Its Not a Revolution without Losers• Blackberry• Dell• HP• Barnes & Noble• TelcosApril 2012 Slide 20
  20. 20. Develop your Mobile Strategy• A new channel to reach customers• Don’t forget everything you have learned• New tools + Old models = Success• Metrics based• Integrated approach– Mobile + web + print + PR• Mix of weapons is what wins the war
  21. 21. We Live in Exponential TimesApril 2012 Slide 22
  22. 22. The Most Valuable Real-Estate in the WorldApril 2012 23
  23. 23. Q & hopefully some A’sApril 2012 Slide 24

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