Facebook is has a “mobile workforce” of users but is not yet a mobile business because you can’t run an ad campaign on a phone. BYOD is causing havoc.
Mobile Web : Web pages that render differently in a mobile browser. M.domainname.comVanity App : The CEO app. Get on the bandwagon. Small number of users. High “internal profile”Viewer app: Delivering the website in an app formatFeature app: Do one thing for the business that’s transactional or gives insight. e.g. Update internal database after customer meeting.Full Service App: Expose one whole part of the business to the web. Order mgmt, purchasing.
Twitter API. Core value.
Not everyone can deliver the mix of weapons
AWS S3, Glacier. 700TB of storage in a single gram of DNA.
Enterprise mobility for fun and profit
SIMPLE, SECURE, SCALABLEEnterprise MobilityFor Fun and ProfitJoe DrumgooleVP Product Management
Software (As a Service) Is Eating The World• 20 billion iPhone Apps downloads in 2012• 40 billion iPhone App downloads in Total• Netflix has eaten Blockbuster• Amazon has eaten Barnes & Noble• Salesforce has eaten Siebel• Google is eating Microsoft• Websites and Web Apps for allApril 2012 Slide 6
Web 1.0 : Web SitesWeb 2.0 : Web AppsWeb 3.0 : Mobile AppsApril 2012 Slide 7
Apps : Personal to EnterpriseAppsEntertainmentSocialNetworkingPersonalProductivityCollaborationMobileWorkforceMobileBusinessPersonal Business
Apps Data FlowApril 2012 Slide 10WebSitePublishCapture DatabaseBusinessSystemInteract
Mobile Capability MaturityMobileWebVanityAppBrochureAppFeatureAppBusinessApp
APIs and Apps• Application Programming Interface• Defines how we connect systems together• Defines how we connect Apps to Systems• Can be secured, audited, analysed• Need APIs for Social, legacy, SaaS, Storage,Compute etc. etc.April 2012 Slide 13
The Problem with Legacy APIs• Not designed to Scale• Susceptible to external attack• Inappropriate authorization mechanisms• Often need more than one legacy system• Often mission critical• May be older than current organisationApril 2012 Slide 14
2011 – Enterprises Wake Up To Apps• Smart Phone Adoption Reaches Tipping Point• Android is here to Stay• Blackberry is dying• Windows Phone 8 is around the corner• BYOD• MDM morphing into MAMApril 2012 Slide 15
2013 – Enterprise Mobile Strategy• MEAP RFPs – Network Rail, May Gurney, RSA• Acquisitions – Facebook buy Parse• Platform –– End to End Solution– Part of the Furniture• Mobile Strategy become integrated• Touches all parts of organisationApril 2012 Slide 17
App Core Value Propositions• Increase business velocity• Increase business insight• Increase collaboration• Allow customer/partner self service• Provide more integrated services• Support new business modelsApril 2012 Slide 18
What Does the Future Hold• Augmented Reality• Multiple Platforms• The Internet of Things• The Tablet as the laptop• Mobile Payments• “App First” Systems• Design as a core competencyApril 2012 Slide 19
Its Not a Revolution without Losers• Blackberry• Dell• HP• Barnes & Noble• TelcosApril 2012 Slide 20
Develop your Mobile Strategy• A new channel to reach customers• Don’t forget everything you have learned• New tools + Old models = Success• Metrics based• Integrated approach– Mobile + web + print + PR• Mix of weapons is what wins the war
We Live in Exponential TimesApril 2012 Slide 22
The Most Valuable Real-Estate in the WorldApril 2012 23