Presentation to the Association of Management Consulting Professionals on use of social networking to build thought leadership.
Presented by Jason Baer of convinceandconvert.com and Elizabeth Sosnow of blisspr.com
blogging, social media, social networking, Twitter, linkedin advice and counsel
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You're a Rock Star: Building Thought Leadership Through Social Networking
1. You’re a Rock Star
Building Thought Leadership Through Social networking
AMCF
06/25/09
2. AGenda
1. The Rise of Social networks
2. The Business Case for Social networking
3. INbound Marketing and SEO
4. planning Your Personal Brand
BREAK
5. Building Thought Leadership with Content
6. Case Studies
LUNCH
18. AGenda
1. The Rise of Social networks
2. The Business Case for Social networking
3. Inbound Marketing and SEO
4. planning Your Personal Brand
BREAK
5. Building Thought Leadership with Content
6. Case Studies
LUNCH
33. With community members more
willing to listen to peers than seek
advice from a vendor's sales
representative, bad vendor
behavior will repel prospects and
customers like milk gone sour.
39. AGenda
1. The Rise of Social networks
2. The Business Case for Social networking
3. Social networking and Inbound Marketing
4. planning Your Personal Brand
BREAK
5. Tools of the Trade
6. Case Studies
LUNCH
60. Order of Importance Of Content
for On-Page SEO
1. URL (3-5 words, with search term)
2. Title (70 characters or Fewer, with search term)
3. Headline (Hi) (search term +)
4. Subhead (H2) (search term +)
5. Body Text (Bold, First Line)
6. Alt Image (Describe Image + Search Term)
7. Links (Internal, to Strong pages)
8. Description (180 Characters or Fewer, With Search Term)
9. Keywords (10 or Fewer, Match Page Content)
63. AGenda
1. The Rise of Social networks
2. The Business Case for Social networking
3. Inbound Marketing and SEO
4. planning Your Personal Brand
BREAK
5. Building Thought Leadership with Content
6. Case Studies
LUNCH
79. AGenda
1. The Rise of Social networks
2. The Business Case for Social networking
3. Inbound Marketing and SEO
4. planning Your Personal Brand
BREAK
5. Building Thought Leadership with Content
6. Case Studies
LUNCH
98. AGenda
1. The Rise of Social networks
2. The Business Case for Social networking
3. Inbound Marketing and SEO
4. planning Your Personal Brand
BREAK
5. Building Thought Leadership with Content
6. Case Studies
LUNCH
129. Are You Ready To Blog?
1. Why Do You Want To?
2. Who Is Your Audience, Specifically?
3. What Is Your Blog About?
4. Are You a Writer, Or Something Else?
5. Do You Have 20 Headlines?
6. What Similar Blogs Exist?
7. How Frequently Can You Commit?
8. What Does Success Look Like?
131. Setting Up a Blog Is Easy
1. Free vs. Paid (Go With paid)
2. We Recommend Wordpress
3. Get Your Own Domain
4. Be Keyword Smart
5. Add A Little Color
6. Don’t Sweat The Small Stuff At First
132. Keyword-rich Title
Short URL
Descriptive Tagline
Humanizing Photo
Clear Navigation Obvious Search
Strong Calls to Action
Credibility Boosters
Omni-present Bio
Images
Atomized Content
Lots of space, easy to read
Omni-present Contact Info
Subheads
Anatomy of a
Good Blog
141. Vary Content, LIke a magazine
1. Mix Trends, How-Tos, and Case Studies
2. Mix Feature-Length and Short
3. Mix Timely With Timeless
4. Mix Text With Video
5. Mix Positive With Negative
6. Mix Personal With Professional
7. Find A Signature
142.
143. chrisbrogan.com
20 Blog Post Ideas
1. What challenges are my potential customers facing. Do I have any advice?
2. What have I read lately? What points were interesting? Can I add to it?
3. What bugs me? Can I write about another way to approach it?
4. Who do I admire? Can I write something about them that explains how to
emulate those traits?
5. What has the potential of helping (hurting) me or my community in the
coming months? Are there possible ways out of it?
6. What kinds of tools are missing from my environment that would help
things along?
7. Which companies or parts of an industry might benefit from my ideas?
8. How do other industries compare to what my community is thinking about?
9. What kinds of thoughts will inspire my audience to contact me (or support
a cause, or buy your product, or support your interests)?
10. What do I want to know that I can ask my community?
144. chrisbrogan.com
20 Blog Post Ideas
11. How ___ is like _____.
12. __ Ways to Convince the Boss to Try ____.
13. How do I _______?
14. Here are some new ways to ________.
15. My personal recipe for ______.
16. If I ran the _____.
17. Three improvements to your company’s _______.
18. Your first steps into ______.
19. If you find yourself stuck, try _____.
20. Restarting now would _____.
145. Blog Post Ingredients
1. HeAdline
2. Main Point
3. Secondary Points
4. Search Term
5. Subheads
6. PHotos/Art
7. Resources, etc.
8. Call to Action
149. The Bad News
“Serious” journalism
will die
Media will be
dominated by
personalities, opinions
Coverage will be
cursory, instant, and
increasingly salacious
169. Linkedin Tips
1. Use Email or Twitter With Last Name
2. Complete Entire Profile
3. LInk to Blog RSS
4. Use Applications
5. Invite Everyone
6. find Old Connections in Search
7. Browse and Find Connections of Your Connections
170. Linkedin Tips
8. Liberally Provide and Request Recommendations
9. Use LInkedin Messages to Break Through Clutter
10. Use Answers
11. Use Search to Find Prospect Contacts
12. Use Search to Find Background Info
173. Twitter - Changing the nature of
Connections
It’s a community, Not a Megaphone
Be Helpful First
RT and H/T Liberally, and Give Credit
Remember For Whom You’re Working
174. BuffsRawlinson: @pennyedwards consulting outfits like McKinsey, Accenture
sell 'pre packed models' globally & when they fail use complexity models as
excuse
Glassdoor_buzz: A.T. Kearney Management Consulting Associate "Not a
good place to be" http://bit.ly/6jyJV