Ego vs. Empathy - the challenges of a UX designer

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A presentation that I gave at London IA Mini meetup on Tuesday 16th June at the Sense Loft

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Ego vs. Empathy - the challenges of a UX designer

  1. 1. Ego vs. Empathy Challenges of a UX designer Ego vs. Empathy
  2. 2. My battle
  3. 3. My battle Industrial Interaction Management UX UX Experience designer Designer / UX Consultant Architect Director consultant University In-house Management User-Centred Europe’s Multi- consultancy Design biggest disciplinary consultancy digital brand and agency comms agency
  4. 4. My battle Industrial Interaction Management UX UX Experience designer Designer / UX Consultant Architect Director consultant University In-house Management User-Centred Europe’s Multi- consultancy Design biggest disciplinary consultancy digital brand and agency comms agency My Internal Evangelising Evangelisin Fighting a Evangelisin inabilities politics design and g design marketing g user to make user and and experience things with experience business creative to the my hands uprising brand and marketing old school
  5. 5. My battle Industrial Interaction Management UX UX Experience designer Designer / UX Consultant Architect Director consultant University In-house Management User-Centred Europe’s Multi- consultancy Design biggest disciplinary consultancy digital brand and agency comms agency My Internal Evangelising Evangelisin Fighting a Evangelisin inabilities politics design and g design marketing g user to make user and and experience things with experience business creative to the my hands uprising brand and marketing old school But what makes the best designs?
  6. 6. My battle Industrial Interaction Management UX UX Experience designer Designer / UX Consultant Architect Director consultant University In-house Management User-Centred Europe’s Multi- consultancy Design biggest disciplinary consultancy digital brand and agency comms agency My Internal Evangelising Evangelisin Fighting a Evangelisin inabilities politics design and g design marketing g user to make user and and experience things with experience business creative to the my hands uprising brand and marketing old school But what makes the best designs? Ego or Empathy?
  7. 7. Ego Empathy
  8. 8. Confident Decisive Convincing Visionary Pride Ego Empathy
  9. 9. Confident Reassured Decisive Safe Convincing Team Visionary Altruism Pride Mediating Ego Empathy
  10. 10. Confident Reassured Decisive Safe Convincing Team Visionary Altruism Pride Mediating Ego Empathy Disruptive Difficult Arrogant Selfish
  11. 11. Confident Reassured Decisive Safe Convincing Team Visionary Altruism Pride Mediating Ego Empathy Disruptive Indecisive Difficult Soft Arrogant Weak Selfish Slow
  12. 12. Confident Reassured Decisive Safe Convincing Team Visionary Altruism Pride Mediating Experience Self-confidence Ego Empathy Expertise Disruptive Indecisive Difficult Soft Arrogant Weak Selfish Slow
  13. 13. Confident Reassured Decisive Safe Convincing Team Visionary Altruism Pride Mediating Experience Consultation Self-confidence Ego Empathy Wanting to be liked Expertise Disruptive Indecisive Care factor Difficult Soft Arrogant Weak Selfish Slow
  14. 14. Ego Empathy
  15. 15. Genius Advertising Product Open Co-design User design design source Research Ego Empathy
  16. 16. Ross Norman Steve Dieter James Jakob Lovegrove Foster Jobs Rams Dyson Nielsen Genius Advertising Product Open Co-design User design design source Research Ego Empathy
  17. 17. Ross Norman Steve Dieter James Jakob Lovegrove Foster Jobs Rams Dyson Nielsen Genius Advertising Product Open Co-design User design design source Research Ego Empathy House Izzie
  18. 18. Ross Norman Steve Dieter James Jakob Lovegrove Foster Jobs Rams Dyson Nielsen Genius Advertising Product Open Co-design User design design source Research Ego Empathy House Izzie R2D2 Darth Vader Hans Solo
  19. 19. Ross Norman Steve Dieter James Jakob Lovegrove Foster Jobs Rams Dyson Nielsen Genius Advertising Product Open Co-design User design design source Research Ego Empathy House Izzie R2D2 Darth Vader Hans Solo Lex Luther Superman
  20. 20. A typical UCD approach? Understand Model and Prototype Design + spec current state Prototype Detail Detail, QA build Concepts A B Expert review Personas Interactive prototypes Wireframe Usability review Scenarios Visual design Specification Competitor/comparator Sketches and scamps QA build review Wireframes User needs Sitemap Paper prototypes Co-design Concept test
  21. 21. Grow some balls Get from A-to-B via Z Take risks Put your neck on the line Stand your ground Think beyond current capabilities Do something that makes you proud
  22. 22. A B
  23. 23. AB
  24. 24. AB ABCDEFGHIJKLMNOPQRSTUVWXYZ
  25. 25. AB ABCDEFGHIJKLMNOPQRSTUVWXYZ
  26. 26. AB ABCDEFGHIJKLMNOPQRSTUVWXYZ
  27. 27. AB ABCDEFGHIJKLMNOPQRSTUVWXYZ
  28. 28. Ego Empathy
  29. 29. Feed and follow your gut
  30. 30. Feed and follow your gut Build up your experience, expertise and confidence Get into design research Read up on others’ research Test different design approaches Find our what works for you Understand the problem as much as possible
  31. 31. Feed and follow your gut Make quick decisions based on your gut instinct Be prepared to make mistakes Bounce back from failure Speak with conviction
  32. 32. Balance your empathy
  33. 33. Balance your empathy Business Good design Users Technology
  34. 34. Career Fun Cost- effectivenes s Keeping job Profits Learning Control Good cv Understand business people
  35. 35. Challenges .Net or Open Java - source or rarely not both Getting a good day rate Peer respec Learning t something new Understand developers
  36. 36. Fun Awards Aesthetics Peer respect Craft Pride Portfolio Understand visual designers
  37. 37. Fun Craft Community Career Work/ life Self- worth ?? Understand yourself
  38. 38. Grow some balls Feed and follow your gut Balance your empathy
  39. 39. But above all...
  40. 40. But above all... Balance your ego and your empathy
  41. 41. But above all... Balance your ego and your empathy I believe
  42. 42. But above all... Balance your ego and your empathy I believe
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