Stories have been recognized for their power of communication & persuasion for centuries and we need to operate at that intersection of data, visual and stories to fully harness the power of data. I take your through a short tour of the science and the art of visualization and storytelling. Then give you an introduction through examples and exemplar on the four different layers in a data-story: See - Show - Tell - Engage. Used in the session on Business Analytics and Intelligence at IIM Bangalore in July 2014.