Workbook/
Wise Elephant:
Marketing Strategy for
Creative Professionals
Jason@wiseelephant.com
http://twitter.com/jelefant

Goddess Durga

Goals of “Active”
- Contacts
- Relationships
- Gigs

Goals
A Scale to Remember
<-Cold calls ------------ Friends->
--->
Move contacts towards Friends

The Tools
- Portfolios
- Networks
- Blogs
- Email
- Telephone

Which one?
All, see which
parts work, repeat.

The Tools
- Portfolios
- Networks
- Blogs
- Email
- Telephone

Key Filter:
Stats!
- check them
- keep them
- use them

The Basics: Stats
Workbook
Workbook portfolio

Strategy: Be Active

Strategy: Be Active

Strategy: Be Active
Bummer | Celebration
You HAVE to do this!

Be Active: Quotes
Rosh Sillars & Jack Hollingsworth (via Twitter)
“portfolio and ability are not enough
to sustain long term relationship. need engagement”
“buyers are not just looking for and at imagery only, but
personality and process.”
“more about your passion and authenticity than your writing,
video or presentation skills. be yourself”
“work is foundational and paramount. but we collectively
need to concentrate on the conversation, not the presentation”

Be Active: Quotes
Chase Jarvis (channeling Seth Godin)
“…that half-price sale on attention is now over...
The only path left is to lean out of the edge and become
interesting, noteworthy and yes, remarkable.”
Myles McCutcheon
“One promo mail out (email, snail mail, smoke signal
whatever) will not make you memorable…unless your last
name is along the lines Scholler, Leibovitz or Meisel you have
to keep reminding us of who you are…It is getting more and
more difficult to get your work seen by those who hire…
persistence is key.”

Personal crushes
the Robot
Don’t be a robot!

Patience = Virtue
Routine…
- Start Slow
- Build it up

Strategy: Be Active

The Hump

Tactic: Active
- Message should relate to
the outside world
“I ate a tuna sandwich”
=
“Eating this tuna sandwich
reminds me of this great artist I
saw at the Tate Modern…”

Tactics: Active
-Have to communicate
often (weekly/daily)
- Is my topic current?
- Using relevancy can I
make it current?

Tactics: Funnel
Journal > Twitter >
Blog posts >
Monthly general email >
Email “appointment”
to Clicks >

Tactics: Routine
YES! It takes time!
- Make time
- Start with 1 hour/day

Strategy: Be Active

Goddess Durga

Thank you very much for the
opportunity to speak with you all!
Contact me anytime:
jason@wiseelephant.com
twitter: @jelefant
phone: 317.802.1570