Success With Facebook Business Pages

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Success With Facebook Business Pages

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  • Not allowed to use Personal Profile for Commercial Use or to have more than 1 profile
  • 72 dpi image in a .jpg or .png format that is a maximum size of. Note that the maximum file size for an page image is 4MB. 72 dpi image in a .jpg or .png format that is a maximum size of. Note that the maximum file size for an page image is 4MB.
  •  Give them access to products or merchandise not yet on your site.  Invite them into your testing process  Get their opinion on the services and products they want to see…and incorporate them.  Let them name the secret test project you’re working on.  Let them create a concept board for future ad campaigns.
  • Success With Facebook Business Pages

    1. 1. Success With Facebook Business Pages Presented by Monica Ray
    2. 2. Why Facebook? <ul><li>More than 600 million active users </li></ul><ul><li>People spend over 700 billion minutes per month on Facebook </li></ul><ul><li>Worldwide – 70% of users are outside the U.S. </li></ul>And…It’s FREE!
    3. 3. Business Goals for Facebook <ul><li>Get found </li></ul><ul><li>Connect and engage </li></ul><ul><li>Create a community </li></ul><ul><li>Promote other content you create </li></ul>
    4. 4. Page vs. Profile <ul><li>Facebook Terms of Service </li></ul><ul><li>Public - SEO </li></ul><ul><li>Unlimited “Likers” </li></ul><ul><li>Can Administer Multiple Pages </li></ul><ul><li>Allows Multiple Administrators </li></ul><ul><li>Some Design Control </li></ul><ul><li>Insights </li></ul>
    5. 7. Consider a Custom Image <ul><li>Can be up to 200x600 pixels </li></ul><ul><li>72 dpi </li></ul><ul><li>Maximum file size is 4MB </li></ul>
    6. 8. Promote Your Page <ul><li>Create an “Engaging Page” </li></ul><ul><li>Invite your friends </li></ul><ul><li>Put a badge on your web site </li></ul><ul><li>Promote in your other marketing (print, tv) </li></ul><ul><li>Facebook ads </li></ul>
    7. 9. Vanity URL <ul><li>www.Facebook.com/yourcompanyname </li></ul><ul><li>25 fan minimum </li></ul><ul><li>You can allocate a vanity URL by going to facebook.com/username. </li></ul>
    8. 10. Content Strategy <ul><li>Define your audience, who are you appealing to? </li></ul><ul><li>What are others doing right or wrong? </li></ul><ul><li>Personalize your page – Welcome page, introduce the staff the posts the updates </li></ul><ul><li>Take them “behind the scenes of your business” </li></ul>
    9. 11. <ul><li>Respond to comments </li></ul><ul><li>Ask questions or take polls </li></ul><ul><li>Break news </li></ul><ul><li>Contests or sweepstakes (remember Terms of Service) </li></ul><ul><li>Post videos or images </li></ul><ul><li>Ask an Expert </li></ul><ul><li>Don’t post too often </li></ul>Engage Your Audience
    10. 12. Case Studies <ul><li>Chandler Crossings- an apartment complex in East Lansing for students </li></ul><ul><li>Vet-Stem - develops adult stem cell applications for veterinary medicine </li></ul><ul><li>Red Bull – energy drink </li></ul><ul><li>Sephora - sweepstakes </li></ul>

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