NABE
Midyear Meeting

Beyond the
Listserv:
New Memberto-Member
Collaboration
Tools
Jeff Manning, SC BAR
Joshua Paul, Socio...
NABE

Today’s Discussion
 Why

is Community Important?
 Why do You Need a Plan?
 What are the Capabilities of an Online...
NABE

Why Community Is
Important in Today’s
Associations?
NABE

Potential Impact on an a
Bar Association
NABE

A Community Strategy is a
Member Benefit Strategy
NABE

Setting Your Association’s
Online Community Goals
NABE

Why The South Carolina
Bar Invested In The
Creation Of An Online,
Branded Social-media
Driven Community
NABE

Branding
NABE

Member Participation and
Engagement
NABE

Relationship Development
NABE

Marketing Opportunities
NABE

Creating a Successful
Online Member
Community and Why You
Need a Plan
NABE

The Reason Why
NABE

The Reason Why
NABE

The Reason Why
NABE

Content, Content, Content
NABE

Types of Content
 Blog

posts
 Webinars
 Guides
 eBooks & white
papers
 Discussions

 Podcasts
 Video
 Surve...
NABE

Content Tips
 Know
 Write

what is important to your audience

in simple language (audience
appropriate)

 Ship
NABE

Make It Easy
NABE

Training Examples
 Booth
 State

at a conference

Network Training

 Session

at a conference
NABE
How to Test Your Community
 Test

with users

 Test

with staff/admins

 Work

with influential stakeholders
NABE

Create Systems to Keep
People Coming Back
NABE

Why Will Members Come
Back?
 View

exclusive content
 Create content
 Comment
 Add a file
 Seed forums
 Extern...
NABE

Which Tools Can You Use?
NABE

Ways to Keep Members
Engaged
 Initial

set-up and training
 Weekly round-up emails
 Email newsletters
 Polls and...
NABE

Test, Measure, & Adjust
NABE

Using Metrics and Reporting to
Improve Results
 Start

with business goals

 Long

term objectives

 Short

terms...
NABE

What to Measure
NABE

How to Measure
 Ad

hoc
 Scheduled
 Trends
 Google Analytics
NABE

The SC Bar Planning
Process
Planning Expectations &
Advice
NABE

Capabilities of Platform
NABE

Recruiting & Retention
NABE

Engagement
NABE

Revenue
Tour of the South Carolina
Bar Online Community
Home Page

Community Home Page
Profile

Member Profile
Discussion Group List

Discussion Groups
Discussion Group

Discussion Groups
My Communities

Community List
Libraries

Libraries
Calendar

Calendar
Member Search

Member Search
Reports

Reporting
Code of Conduct

Code of Conduct
NABE

How To Market To Your
Members?
NABE

Content Marketing
NABE

Position Centrally
NABE

Training
NABE

Contest & Gamification
NABE

S.C. Bar’s Marketing Plan
and Why?
NABE

S.C. Bar’s Marketing Plan
and Why?
 December

12th – release launch through
email to all Bar Members
 January 12th...
NABE

Takeaways
 Your

Business Goals Are Your Online
Community Goals
 Create a Plan
 Technology is Critical, But Only ...
NABE

Questions
Jeff Manning – jeff.manning@scbar.org
Joshua Paul – jpaul@socious.com
Free Resources: www.socious.com/
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Beyond Listservs: Online Community Software for Professional and Bar Associations

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This presentation was given at the National Association of Bar Executives Midyear Meeting on 2012. The guidance includes:

Why is Community Important?
Why do You Need a Plan?
What are the Capabilities of an Online Member Community Platform?
How to Market Your Community to Your Members?

For additional information about online community software for associations and nonprofit membership organizations, contact Socious at www.socious.com.

Published in: Business, Technology
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  • Further branding of the Bar as a recourse for our members (Supreme Court taking way contact data)
  • Ability for members to define themselves and network with like-minded individuals
  • Relevant marketing opportunities for the Bar’s products, resources and services
  • Create a Strong Reason Why Members Will Use Your Community
  • Examples
  • i. Surveysii. Pollsiii. Email engineiv. Favoritesv. Content-alerts
  • ApproachWhat to measureHow to measure
  • Once you have your trends and run the reports that you need, set up a plan for increasing engagement. For instance, if you see that the number of subscriptions is dwindling, create a marketing strategy for reminding people of how to subscribe to forums. Quarterly updates. Engaging your members needs to be an ongoing process. Adjust your community and do it all over again
  • Maintain a Content Plan
  • member communication goes through the community
  • December 12th – release launch through email to all Bar Members – simple invitation to let qualified members go through the platform first and build content, ask questions and find bugsJanuary 12th – Intense release including a PDF document describing the platform, capabilities and how toJan 19th – 22nd – Booth at S.C. Bar ConventionFeb – May – Happy-Hour training sessions
  • December 12th – release launch through email to all Bar Members – simple invitation to let qualified members go through the platform first and build content, ask questions and find bugsJanuary 12th – Intense release including a PDF document describing the platform, capabilities and how toJan 19th – 22nd – Booth at S.C. Bar ConventionFeb – May – Happy-Hour training sessions
  • Beyond Listservs: Online Community Software for Professional and Bar Associations

    1. 1. NABE Midyear Meeting Beyond the Listserv: New Memberto-Member Collaboration Tools Jeff Manning, SC BAR Joshua Paul, Socious
    2. 2. NABE Today’s Discussion  Why is Community Important?  Why do You Need a Plan?  What are the Capabilities of an Online Member Community Platform?  How to Market Your Community to Your Members?
    3. 3. NABE Why Community Is Important in Today’s Associations?
    4. 4. NABE Potential Impact on an a Bar Association
    5. 5. NABE A Community Strategy is a Member Benefit Strategy
    6. 6. NABE Setting Your Association’s Online Community Goals
    7. 7. NABE Why The South Carolina Bar Invested In The Creation Of An Online, Branded Social-media Driven Community
    8. 8. NABE Branding
    9. 9. NABE Member Participation and Engagement
    10. 10. NABE Relationship Development
    11. 11. NABE Marketing Opportunities
    12. 12. NABE Creating a Successful Online Member Community and Why You Need a Plan
    13. 13. NABE The Reason Why
    14. 14. NABE The Reason Why
    15. 15. NABE The Reason Why
    16. 16. NABE Content, Content, Content
    17. 17. NABE Types of Content  Blog posts  Webinars  Guides  eBooks & white papers  Discussions  Podcasts  Video  Surveys/polls  Email courses  Curated content
    18. 18. NABE Content Tips  Know  Write what is important to your audience in simple language (audience appropriate)  Ship
    19. 19. NABE Make It Easy
    20. 20. NABE Training Examples  Booth  State at a conference Network Training  Session at a conference
    21. 21. NABE How to Test Your Community  Test with users  Test with staff/admins  Work with influential stakeholders
    22. 22. NABE Create Systems to Keep People Coming Back
    23. 23. NABE Why Will Members Come Back?  View exclusive content  Create content  Comment  Add a file  Seed forums  External content
    24. 24. NABE Which Tools Can You Use?
    25. 25. NABE Ways to Keep Members Engaged  Initial set-up and training  Weekly round-up emails  Email newsletters  Polls and surveys  Contests and Badging
    26. 26. NABE Test, Measure, & Adjust
    27. 27. NABE Using Metrics and Reporting to Improve Results  Start with business goals  Long term objectives  Short terms initiatives
    28. 28. NABE What to Measure
    29. 29. NABE How to Measure  Ad hoc  Scheduled  Trends  Google Analytics
    30. 30. NABE The SC Bar Planning Process
    31. 31. Planning Expectations & Advice
    32. 32. NABE Capabilities of Platform
    33. 33. NABE Recruiting & Retention
    34. 34. NABE Engagement
    35. 35. NABE Revenue
    36. 36. Tour of the South Carolina Bar Online Community
    37. 37. Home Page Community Home Page
    38. 38. Profile Member Profile
    39. 39. Discussion Group List Discussion Groups
    40. 40. Discussion Group Discussion Groups
    41. 41. My Communities Community List
    42. 42. Libraries Libraries
    43. 43. Calendar Calendar
    44. 44. Member Search Member Search
    45. 45. Reports Reporting
    46. 46. Code of Conduct Code of Conduct
    47. 47. NABE How To Market To Your Members?
    48. 48. NABE Content Marketing
    49. 49. NABE Position Centrally
    50. 50. NABE Training
    51. 51. NABE Contest & Gamification
    52. 52. NABE S.C. Bar’s Marketing Plan and Why?
    53. 53. NABE S.C. Bar’s Marketing Plan and Why?  December 12th – release launch through email to all Bar Members  January 12th – Intense release  Jan 19th – 22nd – Booth at S.C. Bar Convention  Feb – May – Happy-Hour training sessions
    54. 54. NABE Takeaways  Your Business Goals Are Your Online Community Goals  Create a Plan  Technology is Critical, But Only Half of the Equation  Create Value for Your Members By Being Helpful  Measure, Test, and Adjust
    55. 55. NABE Questions Jeff Manning – jeff.manning@scbar.org Joshua Paul – jpaul@socious.com Free Resources: www.socious.com/

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