SXSW 2012 lacked a big breakout star. But that’s a good thing. Because digital should never be just the next bright shiny object.
What we believe is absolutely critical for brands in the digital space–everyone, right?–is to build their digital strategy through the lens of experience. Because experience is what consumers remember, it’s what differentiates and endures after Austin.
We looked at digital trends out of SXSW (and beyond) through an experience lens and made some bets about what we think will shift the digital marketing space this year.
From UX design to mobile to gamification to Big Data and beyond, we think the best digital answers the question "Am I making people love my brand?"