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1
“Transforming a brand into a
socially responsible leader doesn't
happen overnight by simply writing
new marketing and adve...
Chances are if
someone mention
GoPro, you think of a
super-sturdy adventure
action camera.
GrindMediaDesign	-	Be	More	Visi...
Why's that?
Because GoPro has done a good
job defining its brand. Great brands
like GoPro are easy to recognize.
Their mis...
GrindMediaDesign	-	Be	More	Visible,	
Accessible	and	Credible	to	all.	
5
A brand is one of the most valuable
ASSETS of a business, and it needs
to be carefully crafted to ensure it
properly and a...
Crafting a brand is a
shared endeavor,
though.
GrindMediaDesign	-	Be	More	Visible,	
Accessible	and	Credible	to	all.	
7
A company’s brand identity is how
that business wants to be perceived
by consumers. The components of
the brand are create...
A brand experience is a term used
to describe the total impression of
a potential consumer of a brand. As
a matter of fact...
Brands are only relevant if
the businesses are in
alignment with the
customers.
GrindMediaDesign	-	Be	More	Visible,	
Acces...
It’s no longer the brand who spends
the most money in advertising and
marketing that attracts more
customers.
GrindMediaDe...
In today’s advanced
technological world,
customers are not brand
loyal anymore, or at least
they are loyal to a brand
as l...
Brand experience attract customers
to connect with the business and
buy products, but only if the
business delivers on its...
Brand experience must be simple,
contextual (engage with the
audience at the right time and
place), and personalized.
Grin...
“You’ll never have a product or
price advantage again. They can be
easily duplicated, but a strong
customer service cultur...
Brand experience
harnesses the power of
consumer influence,
which is important
when you consider that
word of mouth is the...
So, what does it take
to create an awesome
brand experience for
your business?
GrindMediaDesign	-	Be	More	Visible,	
Access...
GrindMediaDesign	-	Be	More	Visible,	
Accessible	and	Credible	to	all.	
18
Lets take a look at these
5 often taken-for-
granted steps in
creating and managing
Brand Experience.
GrindMediaDesign	-	B...
1
GrindMediaDesign	-	Be	More	Visible,	
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20
GrindMediaDesign	-	Be	More	Visible,	
Accessible	and	Credible	to	all.	
1. Business Name /
Logo
You want to choose a
name th...
GrindMediaDesign	-	Be	More	Visible,	
Accessible	and	Credible	to	all.	
Your business name sets the tone and
helps define wh...
GrindMediaDesign	-	Be	More	Visible,	
Accessible	and	Credible	to	all.	
2. Slogans / Taglines
It actually fulfills a very
im...
GrindMediaDesign	-	Be	More	Visible,	
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A slogan is not just a tag-line that you
must create...
GrindMediaDesign	-	Be	More	Visible,	
Accessible	and	Credible	to	all.	
3. Product Opportunity
Other than highlighting
your ...
“Design is the fundamental soul of
a man-made creation that ends up
expressing itself in successive outer
layers of the pr...
GrindMediaDesign	-	Be	More	Visible,	
Accessible	and	Credible	to	all.	
4. Elevator Pitch
By preparing an
elevator pitch not...
Elevator pitch is how you talk about
what you do not your personal
mission to change the world so focus
on the specifics. ...
GrindMediaDesign	-	Be	More	Visible,	
Accessible	and	Credible	to	all.	
5. Business Cards
A memorable business
card does a l...
A creative or custom designed card
portrays more than just a name and
phone number, it is also your brand
personality. Mak...
GrindMediaDesign	-	Be	More	Visible,	
Accessible	and	Credible	to	all.	
6. Brochures /
Catalogues
Customers are not
always o...
You can tell a story in the brochure/
catalogue over the course of the
layout and end it with a call to action.
Coupons wi...
GrindMediaDesign	-	Be	More	Visible,	
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7. Packaging
Effective packaging
can sell a brand at...
Packaging is powerful because it tells
consumers why your product and
brand are different. Great packaging
is especially s...
2
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35
GrindMediaDesign	-	Be	More	Visible,	
Accessible	and	Credible	to	all.	
1. Website
If you want your
business website to
be s...
When you create a website, you
need to make sure that the colors,
the texts, the images, the navigation
and everything els...
GrindMediaDesign	-	Be	More	Visible,	
Accessible	and	Credible	to	all.	
2. Location
If your business draws
customers to a st...
The	companies	that	value	customer	
experience	go	above	and	beyond	to	make	
themselves	easily	accessible	to	the	
customer.	...
GrindMediaDesign	-	Be	More	Visible,	
Accessible	and	Credible	to	all.	
3. Furnishing
Create an environment
that embodies th...
Appearance is so important in a retail
shop that you should put a great deal
of thought into planning and
executing your d...
GrindMediaDesign	-	Be	More	Visible,	
Accessible	and	Credible	to	all.	
4. Colours
Colours create a
vibrant visual
experienc...
Shoppers most often choose what
they buy based on color. In fact, it can
account for up to 85 percent of the
reason people...
GrindMediaDesign	-	Be	More	Visible,	
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5. Signages
Sign placement can
seem deceptively
simp...
Signs can be an essential component
of a business's overall marketing
strategy. A sign that contains a
business's logo can...
GrindMediaDesign	-	Be	More	Visible,	
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6. Vehicle Graphics
Also considered
"moving
advertis...
With well-designed vehicle graphics;
your van, car, truck, bus or trailer will
generate huge awareness of your
brand or se...
GrindMediaDesign	-	Be	More	Visible,	
Accessible	and	Credible	to	all.	
7. Pricing
Business do everything
they can to associ...
Consumers are price-savvy, and an
overpriced product will sit on the
shelf if the competition sells it
cheaper. As much as...
“The moment you make a mistake
in pricing, you're eating into your
reputation or your profits.” ~
Katharine Paine
GrindMed...
3
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51
GrindMediaDesign	-	Be	More	Visible,	
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1. Social Media
While your company
may benefit from
...
Don’t sign up for every social media
sites because they are new or
popular. Determine which is most
relevant to your busin...
“We don’t have a choice on
whether we do social media, the
question is how well we do it” ~
Erik Qualman
GrindMediaDesign	...
GrindMediaDesign	-	Be	More	Visible,	
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2. Company Blog
A blog builds
confidence,
relationsh...
It helps drive new traffic to your
website and works closely with
search engines and social media to
do that.
GrindMediaDe...
GrindMediaDesign	-	Be	More	Visible,	
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3. Newsletters
Customers and
prospects may have a
li...
While newsletters are useful in
getting attention from prospects,
their primary importance is in
maintaining ongoing conne...
GrindMediaDesign	-	Be	More	Visible,	
Accessible	and	Credible	to	all.	
4. Customers Loyalty
Loyalty programs
give retailers...
For retail stores, restaurants, and
travel companies, maintaining a
customer rewards program is almost
a necessity to stay...
GrindMediaDesign	-	Be	More	Visible,	
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5. Private Sale
If you're launching a
new product, h...
Every business needs new
customers, but the easiest and most
predictable source of continuous
revenue comes from the loyal...
GrindMediaDesign	-	Be	More	Visible,	
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6. Product Demo
A product
demonstration is one
of yo...
Visually showing how the product
works or sampling a small size
enables consumers to see and
experience how products perfo...
GrindMediaDesign	-	Be	More	Visible,	
Accessible	and	Credible	to	all.	
7. Service Advisors
No matter how great
your product...
Although it can take extra
resources, time and money,
excellent service advisors can
generate positive word-of-mouth
for y...
4
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67
GrindMediaDesign	-	Be	More	Visible,	
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1. Founding Story
Every business has
at least one va...
A new business represents the unknown,
and that means unknown results for the
consumer. That is why it is so vital that
st...
GrindMediaDesign	-	Be	More	Visible,	
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2. Thought
Leadership
Its about having the
answers t...
And though being a thought leader
might seem like a lot of work, the
benefits of positioning yourself as
one are invaluabl...
“Thought Leadership is simply about
becoming an authority on relevant
topics by delivering the answers to
the biggest ques...
GrindMediaDesign	-	Be	More	Visible,	
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3. Book Publishisng
“When you hand
someone a book yo...
Consumers in general assume that if
you’ve written a book on a particular
subject, you probably know a whole
lot about it ...
GrindMediaDesign	-	Be	More	Visible,	
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4. Employees
Training
Proper training will
translate...
Training helps your business run
better. Trained employees will be
better equipped to handle customer
inquiries, make a sa...
GrindMediaDesign	-	Be	More	Visible,	
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5. Welcome Packet
A well
designed welcome
packet can...
A client welcome packet is a set of
files that welcomes a client to your
company and provides all of the
information he or...
GrindMediaDesign	-	Be	More	Visible,	
Accessible	and	Credible	to	all.	
6. Community
Givebacks
Giving back helps
you and you...
Successful small businesses need the
support of their local communities.
You can give back in different ways,
by giving mo...
GrindMediaDesign	-	Be	More	Visible,	
Accessible	and	Credible	to	all.	
7.Sponsorships
Supporting a good
cause not only
prov...
Getting involved with an event and
being seen as dependable and
supportive will accelerate the
process. Such events normal...
5
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83
GrindMediaDesign	-	Be	More	Visible,	
Accessible	and	Credible	to	all.	
1. Free Samples
Don’t just give away
free samples to...
Many shoppers use retail stores
merely for browsing, before buying
online. What better way than to
convert visitors into c...
GrindMediaDesign	-	Be	More	Visible,	
Accessible	and	Credible	to	all.	
2. Product Use
Knowing how to use
a product properly...
Even if a product was designed to
fulfill specific and known user needs,
customers don’t always use it the way
and for the...
GrindMediaDesign	-	Be	More	Visible,	
Accessible	and	Credible	to	all.	
3. User Manual
Good user manuals
educate customers
a...
What better way to make it easier for
customers to use your products or
services. Make them so happy that
they will never ...
GrindMediaDesign	-	Be	More	Visible,	
Accessible	and	Credible	to	all.	
4. Customers’
Reviews
Customer reviews
are almost as...
Persuasive testimonials from satisfied
customers can sway even the most
hesitant and skeptical prospect.
Potential custome...
GrindMediaDesign	-	Be	More	Visible,	
Accessible	and	Credible	to	all.	
5. Customers
Advocacy
Having a great
product is a
pr...
Who sells your products or services?
The common answer is the sales &
marketing team. But the actual
answer is the most im...
“If you do build a great experience,
customers tell each other about that.
Word of mouth is very powerful” ~
Jeff Bezos
Gr...
GrindMediaDesign	-	Be	More	Visible,	
Accessible	and	Credible	to	all.	
6. Seminars
Consider that in
order for people to
con...
One of the keys to growing a
business or increasing revenue is to
increase awareness of your product
and services by condu...
GrindMediaDesign	-	Be	More	Visible,	
Accessible	and	Credible	to	all.	
7. Workshops
When people attend
your workshops
they ...
Create closer interactions with your
customers and potential prospects. A
successful workshop provides
participants with n...
GrindMediaDesign	-	Be	More	Visible,	
Accessible	and	Credible	to	all.	
8. Customers’
Events
Shoppers need a
reason to go to...
Customer	events	capture	what	is	
important	to	the	customer	and	provide	a	
logical	way	to	organise	prioriOes	and	align	
imp...
GrindMediaDesign	-	Be	More	Visible,	
Accessible	and	Credible	to	all.	
9. Open Houses
Planning an open
house at strategic
t...
Whether you’re a new business
owner or been around for years in
the business world, your company
can reap the benefits of ...
There you have it the 5 steps to
creating and managing Brand
Experience for your business. Positive
‘Brand Experiences’ ar...
But why go through
the trouble of doing
all these?
GrindMediaDesign	-	Be	More	Visible,	
Accessible	and	Credible	to	all.	
1...
Customers want to see that the
business and products they support
have a life, a personality, and a
passion to which they ...
The explosive IMPACT of social
media, and the POWER it gives to
customers, is turning business upside
down.
GrindMediaDesi...
Having the best product is no longer
the winning formula, the customer is.
The businesses with the best
CUSTOMERS wins!
Gr...
And…
 
That’s it.
 
You now have all the principles within
the 5 steps. Lots of work needed to
be done in each step. Go do...
“As to methods there may be a
million and then some, but principles
are few. The man who grasps
principles can successfull...
If you found any value at all from this,
my humble request from you is to
recommend and share this article – it
has taken ...
You can also find us here:
https://www.facebook.com/grindmediadesign
https://twitter.com/grindmediadesgn
https://www.insta...
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5 steps to creating and managing brand experience

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Creating memorable brand experiences can set great brands apart from average and even good brands. The truth is that brand experiences don’t have to be as complicated as we make them. Often times it is the most simple, yet pleasant experiences that are most memorable.
Follow these 5 often taken-for-granted steps in creating and managing Brand Experience.

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5 steps to creating and managing brand experience

  1. 1. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 1
  2. 2. “Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.” ~ Simon Mainwaring GrindMediaDesign - Be More Visible, Accessible and Credible to all. 2
  3. 3. Chances are if someone mention GoPro, you think of a super-sturdy adventure action camera. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 3
  4. 4. Why's that? Because GoPro has done a good job defining its brand. Great brands like GoPro are easy to recognize. Their missions are clear, and they foster that customer loyalty all businesses crave. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 4
  5. 5. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 5
  6. 6. A brand is one of the most valuable ASSETS of a business, and it needs to be carefully crafted to ensure it properly and authentically represents the business. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 6
  7. 7. Crafting a brand is a shared endeavor, though. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 7
  8. 8. A company’s brand identity is how that business wants to be perceived by consumers. The components of the brand are created by the business to reflect the value the company is trying to bring to the market and to appeal to its customers. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 8
  9. 9. A brand experience is a term used to describe the total impression of a potential consumer of a brand. As a matter of fact, it’s the customers and not companies that define brands. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 9
  10. 10. Brands are only relevant if the businesses are in alignment with the customers. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 10
  11. 11. It’s no longer the brand who spends the most money in advertising and marketing that attracts more customers. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 11
  12. 12. In today’s advanced technological world, customers are not brand loyal anymore, or at least they are loyal to a brand as long as the brand remains relevant to them, which can be a few weeks, or a few seconds at the speed of the click of a button on their mobile phones or tablets. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 12
  13. 13. Brand experience attract customers to connect with the business and buy products, but only if the business delivers on its promise. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 13
  14. 14. Brand experience must be simple, contextual (engage with the audience at the right time and place), and personalized. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 14
  15. 15. “You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied.” ~ Jerry Fritz GrindMediaDesign - Be More Visible, Accessible and Credible to all. 15
  16. 16. Brand experience harnesses the power of consumer influence, which is important when you consider that word of mouth is the most powerful form of advertisement. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 16
  17. 17. So, what does it take to create an awesome brand experience for your business? GrindMediaDesign - Be More Visible, Accessible and Credible to all. 17
  18. 18. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 18
  19. 19. Lets take a look at these 5 often taken-for- granted steps in creating and managing Brand Experience. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 19
  20. 20. 1 GrindMediaDesign - Be More Visible, Accessible and Credible to all. 20
  21. 21. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 1. Business Name / Logo You want to choose a name that will last and, if possible, will embody both your values and your company's distinguishing characteristics. 21
  22. 22. GrindMediaDesign - Be More Visible, Accessible and Credible to all. Your business name sets the tone and helps define what you offer. It is the first impression that a prospect has of your business, so you want to make sure it’s memorable, makes an impact and clues people in on what you provide. Over time your business name helps to establish your brand. 22
  23. 23. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 2. Slogans / Taglines It actually fulfills a very important purpose: they let you quickly and efficiently sum up what your company is all about. 23
  24. 24. GrindMediaDesign - Be More Visible, Accessible and Credible to all. A slogan is not just a tag-line that you must create; they play a strategic role; in the long run, good slogans play with customer’s mind making it believe yours is a reliable product. Moreover, slogans can also work as bridge between the clients and brand to build and strengthen the relationship. Since it gives meaning to the name, it can create feelings and attract people towards it. 24
  25. 25. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 3. Product Opportunity Other than highlighting your products/services features, functions and benefits, also highlight the opportunity that your products/services will bring to the customers. 25
  26. 26. “Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together” ~ Steve Jobs GrindMediaDesign - Be More Visible, Accessible and Credible to all. 26
  27. 27. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 4. Elevator Pitch By preparing an elevator pitch not only do you have a script ready for whenever the opportunity arises, but it allows you to put down in writing why your company or product is the best of its kind. 27
  28. 28. Elevator pitch is how you talk about what you do not your personal mission to change the world so focus on the specifics. It’s should not be your personal mission to change the world because most people are process-orientated, nobody really cares about what you do; it’s about HOW you do it! GrindMediaDesign - Be More Visible, Accessible and Credible to all. 28
  29. 29. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 5. Business Cards A memorable business card does a lot more than just pass on an email address or phone number. 29
  30. 30. A creative or custom designed card portrays more than just a name and phone number, it is also your brand personality. Make your card stand out by using a professional printing service that offers a variety of patterns and colors to create visual appeal. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 30
  31. 31. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 6. Brochures / Catalogues Customers are not always online. Even if they have their smartphone handy, sometimes it’s easier to pick up paper. People tends to hang onto paper more so long as it is well- written and has a great design. 31
  32. 32. You can tell a story in the brochure/ catalogue over the course of the layout and end it with a call to action. Coupons with special deals and discounts are also commonly included, which may prompt immediate business. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 32
  33. 33. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 7. Packaging Effective packaging can sell a brand at its point-of-sale. It’s a powerful visual design element that needs to be a key ingredient in your marketing mix. It’s also essential to help you build your brand's image and identity so that you truly stand out from the crowd. 33
  34. 34. Packaging is powerful because it tells consumers why your product and brand are different. Great packaging is especially significant for growing startups because it can have a direct impact on sales and a company's overall appeal. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 34
  35. 35. 2 GrindMediaDesign - Be More Visible, Accessible and Credible to all. 35
  36. 36. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 1. Website If you want your business website to be successful, stunning web design is not enough. The design also needs to reflect your brand identity. 36
  37. 37. When you create a website, you need to make sure that the colors, the texts, the images, the navigation and everything else is geared towards optimized representation of your brand. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 37
  38. 38. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 2. Location If your business draws customers to a store location, the site must be convenient to the customer. The location must be easily accessible and provide the customer with a feeling of safety upon their arrival and exit. 38
  39. 39. The companies that value customer experience go above and beyond to make themselves easily accessible to the customer. Your customers work hard in their daily lives. They have complicated family situaOons and jobs and a lot of balls they are perpetually juggling. Are you also making it harder for them? Want a powerful customer experience? Simply ask yourself how easy you can make life easier for your customers. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 39
  40. 40. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 3. Furnishing Create an environment that embodies the attributes of a business, so customers recognize and experience your business’ brand when they enter your place of business. 40
  41. 41. Appearance is so important in a retail shop that you should put a great deal of thought into planning and executing your displays. Use colors to literally communicate the brand to our clients’ customers, potential customers, stakeholders, employees and community. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 41
  42. 42. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 4. Colours Colours create a vibrant visual experience. They make things more attractive, affect moods and can even subconsciously shape action. As a result, brands put a lot of thought into the colors they use. 42
  43. 43. Shoppers most often choose what they buy based on color. In fact, it can account for up to 85 percent of the reason people buy one product over another. The colors surrounding customers while they're shopping also can influence whether they make a purchase. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 43
  44. 44. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 5. Signages Sign placement can seem deceptively simple, but there are many important elements to consider. Of course a sign needs to be placed in an appropriate location where it can be seen, interpreted and ultimately drive consumer action. 44
  45. 45. Signs can be an essential component of a business's overall marketing strategy. A sign that contains a business's logo can help reinforce its brand. Signs are also used to draw attention to promotions and to convey information about the business. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 45
  46. 46. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 6. Vehicle Graphics Also considered "moving advertisements," vehicle graphics help identify a company’s vehicles, and build on the business’s brand. It also creates added exposure about your business around the neighborhood. 46
  47. 47. With well-designed vehicle graphics; your van, car, truck, bus or trailer will generate huge awareness of your brand or service. But do remember, that well designed, striking graphics is the key. Your brand and details must be visually pleasing, with a nice balance between branding, colour, placement and text. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 47
  48. 48. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 7. Pricing Business do everything they can to associate price expectation with their brand name. The way businesses display their prices and the numbers themselves can have a significant influence on the way people perceive the brand. 48
  49. 49. Consumers are price-savvy, and an overpriced product will sit on the shelf if the competition sells it cheaper. As much as customers look for quality, they will also protect their pocketbooks. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 49
  50. 50. “The moment you make a mistake in pricing, you're eating into your reputation or your profits.” ~ Katharine Paine GrindMediaDesign - Be More Visible, Accessible and Credible to all. 50
  51. 51. 3 GrindMediaDesign - Be More Visible, Accessible and Credible to all. 51
  52. 52. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 1. Social Media While your company may benefit from using social media services to reach out to buyers and promote products, those services can be used to build and strengthen brand image too. 52
  53. 53. Don’t sign up for every social media sites because they are new or popular. Determine which is most relevant to your business. Be proficient and excellent with one or two sites before adding more. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 53
  54. 54. “We don’t have a choice on whether we do social media, the question is how well we do it” ~ Erik Qualman GrindMediaDesign - Be More Visible, Accessible and Credible to all. 54
  55. 55. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 2. Company Blog A blog builds confidence, relationships and sales. Customers will look to you as a reliable resource for information on your industry; then come to you to buy. 55
  56. 56. It helps drive new traffic to your website and works closely with search engines and social media to do that. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 56
  57. 57. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 3. Newsletters Customers and prospects may have a limited perspective of what your company can offer if they only view your advertisements or receive promotional email. Newsletter content builds a broader picture. 57
  58. 58. While newsletters are useful in getting attention from prospects, their primary importance is in maintaining ongoing connections with contacts and existing customers. A core benefit of a company newsletter is to keep your brand in front of customers who buy infrequently. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 58
  59. 59. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 4. Customers Loyalty Loyalty programs give retailers an advantage and customers get a chance to take advantage of pretty amazing perks. 59
  60. 60. For retail stores, restaurants, and travel companies, maintaining a customer rewards program is almost a necessity to stay competitive because programs are so widespread in those sectors. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 60
  61. 61. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 5. Private Sale If you're launching a new product, hold a private sale and invite your loyal customers to a preview evening where they can buy it first. Make sure the event has an exclusive feel, that you provide good refreshments and your customers have networking time. 61
  62. 62. Every business needs new customers, but the easiest and most predictable source of continuous revenue comes from the loyal customers who already know your company. Launch a private sale specifically catered for the existing customers. Create a VVIP membership program. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 62
  63. 63. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 6. Product Demo A product demonstration is one of your best sales tools if you have a high-quality product. A product demonstration helps you get a prospect interested and excited about your solution. 63
  64. 64. Visually showing how the product works or sampling a small size enables consumers to see and experience how products perform without having to risk buying first. A product demonstration should never be a tour of a product's features and functions. Instead, it should tell the customer's story, with the product playing a key role. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 64
  65. 65. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 7. Service Advisors No matter how great your product is or how talented your staff is, one of the things that customers are most likely to remember is the direct interaction they have with your company. Your service advisors is often the face of your company. 65
  66. 66. Although it can take extra resources, time and money, excellent service advisors can generate positive word-of-mouth for your business, keep your customers happy and encourage them to purchase from your business again. Good service advisors can help your business grow and prosper. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 66
  67. 67. 4 GrindMediaDesign - Be More Visible, Accessible and Credible to all. 67
  68. 68. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 1. Founding Story Every business has at least one valuable asset: its story. So you might want to ask yourself: Who are you? Where did you come from? Why are you doing this? 68
  69. 69. A new business represents the unknown, and that means unknown results for the consumer. That is why it is so vital that startups market themselves by sharing their origin story with consumers. Incorporating your company’s story into your marketing overcome the hesitations of your target consumers. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 69
  70. 70. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 2. Thought Leadership Its about having the answers to the biggest questions on the minds of buyers. Including your unique perspective on topics relevant to customers. They determine what is important to them. 70
  71. 71. And though being a thought leader might seem like a lot of work, the benefits of positioning yourself as one are invaluable, especially in today’s competitive landscape. We live in the age of the self-educated buyer. But how do you think buyers educate themselves? By researching or finding content created by thought leaders. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 71
  72. 72. “Thought Leadership is simply about becoming an authority on relevant topics by delivering the answers to the biggest questions on the minds of your target audience.” ~ Michael Brenner GrindMediaDesign - Be More Visible, Accessible and Credible to all. 72
  73. 73. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 3. Book Publishisng “When you hand someone a book you wrote, it’s more impressive than handing a business card. It shows that you have enough expertise to write the book.” ~ James Altucher 73
  74. 74. Consumers in general assume that if you’ve written a book on a particular subject, you probably know a whole lot about it and therefore, you’re an expert. Expert status and credibility are also helpful if you’re looking to gain more media attention. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 74
  75. 75. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 4. Employees Training Proper training will translate into motivated employees, more satisfied customers, and a team better equipped to understand and execute your strategies. 75
  76. 76. Training helps your business run better. Trained employees will be better equipped to handle customer inquiries, make a sale or use computer systems. You can cross- train employees to be capable in more than one aspect of the business. Teach them to be competent in sales, customer service, administration and operations. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 76
  77. 77. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 5. Welcome Packet A well designed welcome packet can create a client experience that will be memorable, differentiate you from other businesses and build the foundation for a successful and profitable engagement. 77
  78. 78. A client welcome packet is a set of files that welcomes a client to your company and provides all of the information he or she needs to work with you effectively. It’s like a roadmap that leads the client through your services, your policies, and your work processes. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 78
  79. 79. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 6. Community Givebacks Giving back helps you and your business in so many ways. You improve your own reputation as being “community minded” and open up opportunities for promoting your business. 79
  80. 80. Successful small businesses need the support of their local communities. You can give back in different ways, by giving money or giving your time. No matter how you do it, giving back to your community will touch many people’s lives. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 80
  81. 81. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 7.Sponsorships Supporting a good cause not only provides businesses with convenient advertising, it also creates positive publicity that encourages potential customers to choose your business over not-so-generous competitors. 81
  82. 82. Getting involved with an event and being seen as dependable and supportive will accelerate the process. Such events normally have a certain mix of people that are in attendance. Standing out in the crowd by being a sponsor will highlight you and your business with a captive audience. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 82
  83. 83. 5 GrindMediaDesign - Be More Visible, Accessible and Credible to all. 83
  84. 84. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 1. Free Samples Don’t just give away free samples to draw attention to your products. Use the opportunity to get feedback on the product being sampled and get to know more about the customers who tried. 84
  85. 85. Many shoppers use retail stores merely for browsing, before buying online. What better way than to convert visitors into customers than with a small, tasty bribe? GrindMediaDesign - Be More Visible, Accessible and Credible to all. 85
  86. 86. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 2. Product Use Knowing how to use a product properly is directly related to how much satisfaction a buyer gets out of it. It can also make them more likely to recommend it to someone else. 86
  87. 87. Even if a product was designed to fulfill specific and known user needs, customers don’t always use it the way and for the purpose the product was originally intended. Never take the design of your product for granted and always collect feedback on how customers actually used your product will reveal the real user needs and to get ideas of innovation. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 87
  88. 88. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 3. User Manual Good user manuals educate customers about the product's features while teaching them how to use those features effectively and are laid out to be easily read and referred to. 88
  89. 89. What better way to make it easier for customers to use your products or services. Make them so happy that they will never ask for refund. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 89
  90. 90. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 4. Customers’ Reviews Customer reviews are almost as important as good descriptions / product images. Nearly 9 of 10 buyers read customer reviews online before making a purchase. 90
  91. 91. Persuasive testimonials from satisfied customers can sway even the most hesitant and skeptical prospect. Potential customers want the honest opinion about your business, and when evaluating you they heavily favour the opinion of the crowd. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 91
  92. 92. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 5. Customers Advocacy Having a great product is a prerequisite to getting great customers, but it doesn’t always lead to referrals. Creating an awesome experience will get them telling everyone about you. 92
  93. 93. Who sells your products or services? The common answer is the sales & marketing team. But the actual answer is the most important person selling what you’re offering is your customer. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 93
  94. 94. “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful” ~ Jeff Bezos GrindMediaDesign - Be More Visible, Accessible and Credible to all. 94
  95. 95. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 6. Seminars Consider that in order for people to conduct business with you, they need to know who you are. Hosting a seminar is a great way to let more people know who you are and what you do. 95
  96. 96. One of the keys to growing a business or increasing revenue is to increase awareness of your product and services by conducting seminars. It allows you to connect, in person, with an audience of prospective consumers and appeal to them. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 96
  97. 97. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 7. Workshops When people attend your workshops they see you in action.  When they see what they like, they buy, they come back for more and they refer others to you. Workshops are a great way to increase your business and your referrals. 97
  98. 98. Create closer interactions with your customers and potential prospects. A successful workshop provides participants with new skills, information, and a sense of accomplishment. The ideal workshop also provides opportunities for participants to interact and learn actively. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 98
  99. 99. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 8. Customers’ Events Shoppers need a reason to go to your store. An event gives them a reason, a date and time. Events attract attention and help new shoppers discover and get to know you. 99
  100. 100. Customer events capture what is important to the customer and provide a logical way to organise prioriOes and align improvement efforts. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 100
  101. 101. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 9. Open Houses Planning an open house at strategic times of the year is one great way to attract customers. An open house can be a simple or part of a bigger idea. If you choose, there can be refreshments appropriate to your shop and to the theme. 101
  102. 102. Whether you’re a new business owner or been around for years in the business world, your company can reap the benefits of holding an open house. Not only does it attract interested consumers, it allows you to showcase your products and services to gain new customers. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 102
  103. 103. There you have it the 5 steps to creating and managing Brand Experience for your business. Positive ‘Brand Experiences’ are what keep customers coming back for more. It’s the magical formulas that businesses either mildly or wildly succeed at achieving. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 103
  104. 104. But why go through the trouble of doing all these? GrindMediaDesign - Be More Visible, Accessible and Credible to all. 104
  105. 105. Customers want to see that the business and products they support have a life, a personality, and a passion to which they can relate. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 105
  106. 106. The explosive IMPACT of social media, and the POWER it gives to customers, is turning business upside down. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 106
  107. 107. Having the best product is no longer the winning formula, the customer is. The businesses with the best CUSTOMERS wins! GrindMediaDesign - Be More Visible, Accessible and Credible to all. 107
  108. 108. And…   That’s it.   You now have all the principles within the 5 steps. Lots of work needed to be done in each step. Go do some magic with it. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 108
  109. 109. “As to methods there may be a million and then some, but principles are few. The man who grasps principles can successfully select his own methods. The man who tries methods, ignoring principles, is sure to have trouble” ~ Harrington Emerson GrindMediaDesign - Be More Visible, Accessible and Credible to all. 109
  110. 110. If you found any value at all from this, my humble request from you is to recommend and share this article – it has taken a lot of effort to put this together. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 110
  111. 111. You can also find us here: https://www.facebook.com/grindmediadesign https://twitter.com/grindmediadesgn https://www.instagram.com/grindmediadesign https://www.pinterest.com/grindmediadesig     https://grindmediadesign.tumblr.com grindmediadesign@gmail.com GrindMediaDesign - Be More Visible, Accessible and Credible to all. 111
  112. 112. GrindMediaDesign - Be More Visible, Accessible and Credible to all. 112 For taking the time to read this. And to Google Image, Pexels, Pixabay, Shutterstock for all the awesome images!

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