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Positioning roulette - What's your brand story?

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First The Trousers Then The Shoes Inc.
First The Trousers Then The Shoes Inc.

The document lists 26 ways to stimulate thinking when creating a brand story, as outlined on the website www.Positioning-Roulette.com. Some of the suggested techniques include brand archeology, identifying archetypes and defining attributes, dramatizing rewards, creating rituals, and emphasizing benefits. The website offers services like positioning platform development, brand story creation, and messaging strategy testing.

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www.Positioning-Roulette.com 26 proven ways to stimulate your thinking when creating your brand story Ulli Appelbaum
“Our heads are round so our thoughts can change direction.” Francis Picabia Ulli Appelbaum
www.Positioning-Roulette.com Stimulate the Senses Ulli Appelbaum
www.Positioning-Roulette.com Brand Archeology – Dig into Your Brand’s Past Ulli Appelbaum
www.Positioning-Roulette.com Identify your Band’s Archetype Ulli Appelbaum
www.Positioning-Roulette.com Identify your Brand’s Defining Attributes Ulli Appelbaum
www.Positioning-Roulette.com Dramatize the Brand’s Reward Ulli Appelbaum
www.Positioning-Roulette.com Create a Brand Ritual Ulli Appelbaum
www.Positioning-Roulette.com Disrupt the Category Conventions Ulli Appelbaum
www.Positioning-Roulette.com Share Your Creation Story Ulli Appelbaum
www.Positioning-Roulette.com Be part of Culture Ulli Appelbaum
www.Positioning-Roulette.com Identify an Enemy Ulli Appelbaum
www.Positioning-Roulette.com Create a Sense of Scarcity & Exclusivity Ulli Appelbaum
www.Positioning-Roulette.com Let Experts Tell Your Story Ulli Appelbaum
www.Positioning-Roulette.com Claim the Gold Standard Ulli Appelbaum
www.Positioning-Roulette.com Romance The Way The Product Work Ulli Appelbaum
www.Positioning-Roulette.com Celebrate the Ingredients Ulli Appelbaum
www.Positioning-Roulette.com Romance Your Brand’s Origin Ulli Appelbaum
www.Positioning-Roulette.com Overcome Consumption Barriers Ulli Appelbaum
www.Positioning-Roulette.com Give Meaning to the Brand’s Weakness Ulli Appelbaum
www.Positioning-Roulette.com Identify your Purpose Ulli Appelbaum
www.Positioning-Roulette.com Emphasize the Brand’s Benefit Ulli Appelbaum
www.Positioning-Roulette.com Tap into Consumer Rituals Ulli Appelbaum
www.Positioning-Roulette.com Submit Your Brand to a Torture Test Ulli Appelbaum
www.Positioning-Roulette.com Resolve a Category Problem or Paradox Ulli Appelbaum
www.Positioning-Roulette.com Identify Shared Values Ulli Appelbaum
www.Positioning-Roulette.com Re-define Your Business Ulli Appelbaum
www.Positioning-Roulette.com Leverage The Brand’s Usage Context Ulli Appelbaum
What is Your Brand Story?
We Create Positioning Platforms & Brand Stories That Build Businesses www.Positioning-Roulette.com Positioning Platform Development & Brand Story Creation Positioning-Roulette Training Messaging Strategy Development& Quantitative Testing Contact: Ulli@first-the-trousers.com
All Illustrations by Helmut Kruse www.HelmutK.com Positioning Platform Development & Brand Story Creation Positioning-Roulette Training Messaging Strategy Development& Testing

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