Green marketing , scope of green marketing and the limitations of green marketing, green marketing in India

1. GREEN MARKETING
BY N ARUNAGIRI
itsmearunin@gmail.com

2. INTRODUCTION
Green marketing may be called as ecological marketing;
green marketing refers marketing of products that are
presumed to be environmentally safe. And the product
that are natural and herbal. Green marketing in simple
marketing of herbal and nature good which are
environment friendly which doesn’t pollute the
environment. And ecology friendly

3. EVOLUTION OF GREEN MARKETING
The green marketing has evolved over a period of
time
According to Peattie (2001), the evolution of green
marketing has three phases.
First phase was termed as "Ecological" green
marketing,
Second phase was "Environmental" green marketing
Third phase was "Sustainable" green marketing.

4. WHY GREEN MARKETING
IS NOT POPULAR IN INDIA
People are more attracted towards foreign
products
And most companies are not interested to
producing herbal products
people are not aware of the importance of the
green marketing,
Green marketing products prices are very high

5. IMPORTANCE OF GREEN MARKETING
• green marketing helps to keep the
environment clean, .
• green marketing helps the company to
reduce their production cost.
• Herbal products and organic products are
eco friendly

6. IMPORTANCE OF GREEN
MARKETING

7. ADVANTAGES OF GREEN MARKETING
There are basically five reasons for which a
marketer should go for the adoption of green
marketing They are
 Opportunities or competitive advantage
 Corporate social responsibilities (CSR)
 Government pressure
 Competitive pressure
 Cost or profit issues

8. LIMITATIONS IN GREEN MARKETING
• Green products require renewable and recyclable material,
which is costly
• Requires a technology, which requires huge investment in R &
D
• Water treatment technology, which is too costly
• Majority of the people are not aware of green products and
their uses
• Majority of the consumers are not willing to pay a premium
for green products

9. CONCLUSION
 As Indians, it’s our responsibility to do value addition to our
cultural products (green products) by promoting green
marketing.
 If you think customers are not concerned about
environmental issues or will not pay a premium for products
that are more eco-responsible, think again.
 You must find an opportunity to enhance your product's
performance and strengthen your customer's loyalty and
command a higher price.
 Green marketing is still in its infancy and a lot of research is
to be done on green marketing to fully explore its potential.