GREEN MARKETING BY N ARUNAGIRI firstname.lastname@example.org
INTRODUCTIONGreen marketing may be called as ecological marketing; green marketing refers marketing of products that are presumed to be environmentally safe. And the product that are natural and herbal. Green marketing in simple marketing of herbal and nature good which are environment friendly which doesn’t pollute the environment. And ecology friendly
EVOLUTION OF GREEN MARKETINGThe green marketing has evolved over a period of timeAccording to Peattie (2001), the evolution of green marketing has three phases.First phase was termed as "Ecological" green marketing,Second phase was "Environmental" green marketingThird phase was "Sustainable" green marketing.
WHY GREEN MARKETING IS NOT POPULAR IN INDIAPeople are more attracted towards foreign productsAnd most companies are not interested to producing herbal productspeople are not aware of the importance of the green marketing,Green marketing products prices are very high
IMPORTANCE OF GREEN MARKETING• green marketing helps to keep the environment clean, .• green marketing helps the company to reduce their production cost.• Herbal products and organic products are eco friendly
ADVANTAGES OF GREEN MARKETINGThere are basically five reasons for which amarketer should go for the adoption of greenmarketing They are Opportunities or competitive advantage Corporate social responsibilities (CSR) Government pressure Competitive pressure Cost or profit issues
LIMITATIONS IN GREEN MARKETING• Green products require renewable and recyclable material, which is costly• Requires a technology, which requires huge investment in R & D• Water treatment technology, which is too costly• Majority of the people are not aware of green products and their uses• Majority of the consumers are not willing to pay a premium for green products
CONCLUSION As Indians, it’s our responsibility to do value addition to our cultural products (green products) by promoting green marketing. If you think customers are not concerned about environmental issues or will not pay a premium for products that are more eco-responsible, think again. You must find an opportunity to enhance your products performance and strengthen your customers loyalty and command a higher price. Green marketing is still in its infancy and a lot of research is to be done on green marketing to fully explore its potential.