• Save
Referral engine john jantsch
 

Like this? Share it with your network

Share

Referral engine john jantsch

on

  • 1,610 views

 

Statistics

Views

Total Views
1,610
Views on SlideShare
1,610
Embed Views
0

Actions

Likes
3
Downloads
58
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution-NonCommercial LicenseCC Attribution-NonCommercial License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Referral engine john jantsch Presentation Transcript

  • 1. The Referral EngineTeaching Your Business To Market Itself
    John Jantsch
    Duct Tape Marketing
    Twitter: @ducttape
  • 2. The realities of referral
  • 3. #1 People make referrals because they need to
  • 4. #2 All business involves risk
  • 5. #3 Nobody talks about boring businesses
  • 6. #4 Consistency builds trust
  • 7. #5 Marketing is a system
  • 8. Definition of Marketing
  • 9. Digital interactivity is now at the center of marketing
  • 10. The funnel is broken
    “When it comes to lead and referral generation, customer experience is the new black.”
  • 11. The Marketing Hourglasssm
    © Duct Tape Marketing – all rights reserved
  • 12. Filling the gaps – product and process questions
    © Duct Tape Marketing – all rights reserved
  • 13. The Referral Engine System
    • Authentic strategy
    • 14. Content that builds trust
    • 15. Content that educates
    • 16. Customer community
    • 17. Partner community
    • 18. Execution
    • 19. Follow-up
  • Authentic strategy
    • Ideal customer
    • 20. Core talkable difference
    • 21. Supporting elements
    • 22. Culture to match
    • 23. Expectation
  • Customer interviews
    • Why did you choose us?
    • 24. Why do you stay with us?
    • 25. Why do you refer us?
    • 26. What do we do that’s unique?
    • 27. What would you Google?
  • Content that builds trust
    • Educational
    • 28. Social media
    • 29. SEO
    • 30. Reviews
    • 31. Testimonials
  • Content that educates
    • White papers
    • 32. Webinars
    • 33. FAQs
    • 34. Success stories
    • 35. Perfect Intro
  • Customer community
    • Champions
    • 36. Education
    • 37. Offers
    • 38. Tools
    • 39. Community
  • Partner community
    • Frame of mind
    • 40. Identify
    • 41. Recruit
    • 42. Activate
    • 43. Platform
  • Educate – the perfect intro
    • How you can spot our ideal client
    • 44. How to present our core message
    • 45. List of trigger statements
    • 46. Our referral offer
    • 47. Our marketing process
  • 48. Intro in reverse
    • Letter of introduction
    • 49. Perfect introduction
    • 50. Blank perfect introduction
  • 51. Execution
    • Collection
    • 52. Results review
    • 53. Moments of truth
  • Follow-up
    • A lead, now what?
    • 54. Customers
    • 55. Partners
    • 56. Measure
  • Small business email evolution
    John Jantsch
    • author of Duct Tape Marketing andThe Referral Engine
    • 57. Forbes favorite for marketing