• Save
Referral engine john jantsch
 

Referral engine john jantsch

on

  • 1,574 views

 

Statistics

Views

Total Views
1,574
Views on SlideShare
1,574
Embed Views
0

Actions

Likes
2
Downloads
58
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution-NonCommercial LicenseCC Attribution-NonCommercial License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Referral engine john jantsch Referral engine john jantsch Presentation Transcript

    • The Referral EngineTeaching Your Business To Market Itself
      John Jantsch
      Duct Tape Marketing
      Twitter: @ducttape
    • The realities of referral
    • #1 People make referrals because they need to
    • #2 All business involves risk
    • #3 Nobody talks about boring businesses
    • #4 Consistency builds trust
    • #5 Marketing is a system
    • Definition of Marketing
    • Digital interactivity is now at the center of marketing
    • The funnel is broken
      “When it comes to lead and referral generation, customer experience is the new black.”
    • The Marketing Hourglasssm
      © Duct Tape Marketing – all rights reserved
    • Filling the gaps – product and process questions
      © Duct Tape Marketing – all rights reserved
    • The Referral Engine System
      • Authentic strategy
      • Content that builds trust
      • Content that educates
      • Customer community
      • Partner community
      • Execution
      • Follow-up
    • Authentic strategy
      • Ideal customer
      • Core talkable difference
      • Supporting elements
      • Culture to match
      • Expectation
    • Customer interviews
      • Why did you choose us?
      • Why do you stay with us?
      • Why do you refer us?
      • What do we do that’s unique?
      • What would you Google?
    • Content that builds trust
      • Educational
      • Social media
      • SEO
      • Reviews
      • Testimonials
    • Content that educates
      • White papers
      • Webinars
      • FAQs
      • Success stories
      • Perfect Intro
    • Customer community
      • Champions
      • Education
      • Offers
      • Tools
      • Community
    • Partner community
      • Frame of mind
      • Identify
      • Recruit
      • Activate
      • Platform
    • Educate – the perfect intro
      • How you can spot our ideal client
      • How to present our core message
      • List of trigger statements
      • Our referral offer
      • Our marketing process
    • Intro in reverse
      • Letter of introduction
      • Perfect introduction
      • Blank perfect introduction
    • Execution
      • Collection
      • Results review
      • Moments of truth
    • Follow-up
      • A lead, now what?
      • Customers
      • Partners
      • Measure
    • Small business email evolution
      John Jantsch
      • author of Duct Tape Marketing andThe Referral Engine
      • Forbes favorite for marketing