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Referral engine john jantsch

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  • 1. The Referral EngineTeaching Your Business To Market Itself
    John Jantsch
    Duct Tape Marketing
    Twitter: @ducttape
  • 2. The realities of referral
  • 3. #1 People make referrals because they need to
  • 4. #2 All business involves risk
  • 5. #3 Nobody talks about boring businesses
  • 6. #4 Consistency builds trust
  • 7. #5 Marketing is a system
  • 8. Definition of Marketing
  • 9. Digital interactivity is now at the center of marketing
  • 10. The funnel is broken
    “When it comes to lead and referral generation, customer experience is the new black.”
  • 11. The Marketing Hourglasssm
    © Duct Tape Marketing – all rights reserved
  • 12. Filling the gaps – product and process questions
    © Duct Tape Marketing – all rights reserved
  • 13. The Referral Engine System
  • Authentic strategy
    • Ideal customer
    • 20. Core talkable difference
    • 21. Supporting elements
    • 22. Culture to match
    • 23. Expectation
  • Customer interviews
    • Why did you choose us?
    • 24. Why do you stay with us?
    • 25. Why do you refer us?
    • 26. What do we do that’s unique?
    • 27. What would you Google?
  • Content that builds trust
  • Content that educates
  • Customer community
  • Partner community
  • Educate – the perfect intro
    • How you can spot our ideal client
    • 44. How to present our core message
    • 45. List of trigger statements
    • 46. Our referral offer
    • 47. Our marketing process
  • 48. Intro in reverse
    • Letter of introduction
    • 49. Perfect introduction
    • 50. Blank perfect introduction
  • 51. Execution
    • Collection
    • 52. Results review
    • 53. Moments of truth
  • Follow-up
  • Small business email evolution
    John Jantsch
    • author of Duct Tape Marketing andThe Referral Engine
    • 57. Forbes favorite for marketing