Your SlideShare is downloading. ×
0
Referral engine john jantsch
Referral engine john jantsch
Referral engine john jantsch
Referral engine john jantsch
Referral engine john jantsch
Referral engine john jantsch
Referral engine john jantsch
Referral engine john jantsch
Referral engine john jantsch
Referral engine john jantsch
Referral engine john jantsch
Referral engine john jantsch
Referral engine john jantsch
Referral engine john jantsch
Referral engine john jantsch
Referral engine john jantsch
Referral engine john jantsch
Referral engine john jantsch
Referral engine john jantsch
Referral engine john jantsch
Referral engine john jantsch
Referral engine john jantsch
Referral engine john jantsch
Referral engine john jantsch
Referral engine john jantsch
Referral engine john jantsch
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Referral engine john jantsch

1,326

Published on

Published in: Technology
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,326
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
58
Comments
0
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The Referral EngineTeaching Your Business To Market Itself<br />John Jantsch<br />Duct Tape Marketing<br />Twitter: @ducttape<br />
  • 2. The realities of referral<br />
  • 3. #1 People make referrals because they need to<br />
  • 4. #2 All business involves risk<br />
  • 5. #3 Nobody talks about boring businesses<br />
  • 6. #4 Consistency builds trust<br />
  • 7. #5 Marketing is a system<br />
  • 8. Definition of Marketing<br />
  • 9. Digital interactivity is now at the center of marketing<br />
  • 10. The funnel is broken<br />“When it comes to lead and referral generation, customer experience is the new black.”<br />
  • 11. The Marketing Hourglasssm<br />© Duct Tape Marketing – all rights reserved<br />
  • 12. Filling the gaps – product and process questions<br />© Duct Tape Marketing – all rights reserved<br />
  • 13. The Referral Engine System<br /><ul><li> Authentic strategy
  • 14. Content that builds trust
  • 15. Content that educates
  • 16. Customer community
  • 17. Partner community
  • 18. Execution
  • 19. Follow-up</li></li></ul><li>Authentic strategy<br /><ul><li> Ideal customer
  • 20. Core talkable difference
  • 21. Supporting elements
  • 22. Culture to match
  • 23. Expectation</li></li></ul><li>Customer interviews<br /><ul><li> Why did you choose us?
  • 24. Why do you stay with us?
  • 25. Why do you refer us?
  • 26. What do we do that’s unique?
  • 27. What would you Google?</li></li></ul><li>Content that builds trust<br /><ul><li> Educational
  • 28. Social media
  • 29. SEO
  • 30. Reviews
  • 31. Testimonials</li></li></ul><li>Content that educates<br /><ul><li> White papers
  • 32. Webinars
  • 33. FAQs
  • 34. Success stories
  • 35. Perfect Intro</li></li></ul><li>Customer community<br /><ul><li> Champions
  • 36. Education
  • 37. Offers
  • 38. Tools
  • 39. Community</li></li></ul><li>Partner community<br /><ul><li> Frame of mind
  • 40. Identify
  • 41. Recruit
  • 42. Activate
  • 43. Platform</li></li></ul><li>Educate – the perfect intro<br /><ul><li> How you can spot our ideal client
  • 44. How to present our core message
  • 45. List of trigger statements
  • 46. Our referral offer
  • 47. Our marketing process</li></li></ul><li>
  • 48. Intro in reverse<br /><ul><li> Letter of introduction
  • 49. Perfect introduction
  • 50. Blank perfect introduction</li></li></ul><li>
  • 51. Execution<br /><ul><li> Collection
  • 52. Results review
  • 53. Moments of truth</li></li></ul><li>Follow-up<br /><ul><li> A lead, now what?
  • 54. Customers
  • 55. Partners
  • 56. Measure</li></li></ul><li>Small business email evolution<br />John Jantsch<br /><ul><li> author of Duct Tape Marketing andThe Referral Engine
  • 57. Forbes favorite for marketing</li>

×