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Growth Hacking
in 7 steps
Trac%on and Growth Meetup Cologne
CHRIS
OUT
Managing Partner en Lead Growth Hacker
RockBoost
chris@rockboost.com
Growth
Hacking
2.328,72% ROI
BUZZWORD
GROWTH HACKING
GROWTH HACKING
There is one word missing
SYSTEM
Finding the weak spot in a system

and exploi2ng this weakness
HACK:
PROFILE OF A
GROWTH HACKER
GROWTH HACKING
SKILL SET
Data
analy:cs
& tes:ng
So=ware
Engineering
& automa:on
Crea:ve
Marke:ng
GROWTH
HACKER
BROAD KNOWLEDGE
DEEP KNOWLEDGE
CRODesign
Social
Display
More
PPC
SEO
SO WE NEED MR. T
7 pillars of
Growth Hacking
1. Mindset
MINDSET
2. Team
Navy Seals
Standard operaUng
procedures
CommunicaUon
Step by step
3. Measurement
ONE METRIC THAT MATTERS
COST OF ACQUISITION
LIFE TIME VALUE
ACQUISTION
ACTIVATION
RETENTION
REVENUE
REFERRAL
AARRR
RETARGETING HACK
4. Listen to your market
FAILURE
CUSTOMER DESIRE MAP
Hopes & Dreams
What does your customer want to
attain or achieve above all else?
Pains & Fears
What ar...
PRIMARY DESIRES
GET PAID
LOSE WEIGHT
LOOK GREAT
FEEL GREAT
GET LAID
5. Product/market fit
STARTUP PYRAMID
Growth
Transition to
Growth
Product/Market Fit
THE SERVICE OR PRODUCT THAT YOU DELIVER
+ ALL TOUCHPOINTS WITH YOUR CLIENTS
OVER IT’S ENTIRE LIFETIME
PRODUCT
More than 40% would be
disappointed if they can’t use your
product or service anymore
“
WHAT ARE YOU LOOKING FOR?
6. TracUon channels
THE GOAL IS NEVER TO
DO ALL 19 CHANNELS
THE BULLSEYE FRAMEWORK
promising (A)
potential (B)
long-shot (C)
7. OpUmizaUon
CONVERSION = DESIRE - FRICTION
ONE METRIC
THAT MATTERS
GROWTH HACKING PROCESS
Idea%on
Priori%za%on
Tes%ng
Analyzing
50
QuesUons?
chris@rockboost.com
Trac%on and Growth Meetup Cologne
7 Pillars of Growth Hacking - Chris Out from RockBoost
7 Pillars of Growth Hacking - Chris Out from RockBoost
7 Pillars of Growth Hacking - Chris Out from RockBoost
7 Pillars of Growth Hacking - Chris Out from RockBoost
7 Pillars of Growth Hacking - Chris Out from RockBoost
7 Pillars of Growth Hacking - Chris Out from RockBoost
7 Pillars of Growth Hacking - Chris Out from RockBoost
7 Pillars of Growth Hacking - Chris Out from RockBoost
7 Pillars of Growth Hacking - Chris Out from RockBoost
7 Pillars of Growth Hacking - Chris Out from RockBoost
7 Pillars of Growth Hacking - Chris Out from RockBoost
7 Pillars of Growth Hacking - Chris Out from RockBoost
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7 Pillars of Growth Hacking - Chris Out from RockBoost

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Do you want me to speak at your event? http://get.rockboost.com/chris/

Learn in 7 steps how to set up a growth hacking structure for your company

Published in: Marketing

7 Pillars of Growth Hacking - Chris Out from RockBoost

  1. 1. Growth Hacking in 7 steps Trac%on and Growth Meetup Cologne
  2. 2. CHRIS OUT Managing Partner en Lead Growth Hacker RockBoost chris@rockboost.com
  3. 3. Growth Hacking
  4. 4. 2.328,72% ROI
  5. 5. BUZZWORD
  6. 6. GROWTH HACKING
  7. 7. GROWTH HACKING There is one word missing SYSTEM
  8. 8. Finding the weak spot in a system
 and exploi2ng this weakness HACK:
  9. 9. PROFILE OF A GROWTH HACKER
  10. 10. GROWTH HACKING SKILL SET Data analy:cs & tes:ng So=ware Engineering & automa:on Crea:ve Marke:ng GROWTH HACKER
  11. 11. BROAD KNOWLEDGE DEEP KNOWLEDGE CRODesign Social Display More PPC SEO
  12. 12. SO WE NEED MR. T
  13. 13. 7 pillars of Growth Hacking
  14. 14. 1. Mindset
  15. 15. MINDSET
  16. 16. 2. Team
  17. 17. Navy Seals
  18. 18. Standard operaUng procedures
  19. 19. CommunicaUon
  20. 20. Step by step
  21. 21. 3. Measurement
  22. 22. ONE METRIC THAT MATTERS
  23. 23. COST OF ACQUISITION
  24. 24. LIFE TIME VALUE
  25. 25. ACQUISTION ACTIVATION RETENTION REVENUE REFERRAL AARRR
  26. 26. RETARGETING HACK
  27. 27. 4. Listen to your market
  28. 28. FAILURE
  29. 29. CUSTOMER DESIRE MAP Hopes & Dreams What does your customer want to attain or achieve above all else? Pains & Fears What are customers wanting to avoid or get away from? Barriers & Uncertainties What is preventing or getting in the way of what customers want?
  30. 30. PRIMARY DESIRES GET PAID LOSE WEIGHT LOOK GREAT FEEL GREAT GET LAID
  31. 31. 5. Product/market fit
  32. 32. STARTUP PYRAMID Growth Transition to Growth Product/Market Fit
  33. 33. THE SERVICE OR PRODUCT THAT YOU DELIVER + ALL TOUCHPOINTS WITH YOUR CLIENTS OVER IT’S ENTIRE LIFETIME PRODUCT
  34. 34. More than 40% would be disappointed if they can’t use your product or service anymore “
  35. 35. WHAT ARE YOU LOOKING FOR?
  36. 36. 6. TracUon channels
  37. 37. THE GOAL IS NEVER TO DO ALL 19 CHANNELS
  38. 38. THE BULLSEYE FRAMEWORK promising (A) potential (B) long-shot (C)
  39. 39. 7. OpUmizaUon
  40. 40. CONVERSION = DESIRE - FRICTION
  41. 41. ONE METRIC THAT MATTERS GROWTH HACKING PROCESS Idea%on Priori%za%on Tes%ng Analyzing
  42. 42. 50
  43. 43. QuesUons? chris@rockboost.com Trac%on and Growth Meetup Cologne

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