Presented at LILAC 2015

1. Feeding the 500:
Introducing information literacy to first year business &
management undergraduate students
John Hynes (Teaching & Learning Librarian: University of Manchester Library)
Anna Goatman (Senior Lecturer in Marketing: Manchester Business School)
John Pal (Senior Lecturer in Retailing: Manchester Business School)

2. http://www.manchester.ac.uk/collaborate/support/priorities
Manchester Business School
540 First year undergraduate Students
59 Nationalities
Range of educational backgrounds

3. A foundation for studying Management
at university
Academic and
study skills
Introduction to
management
disciplines
Managerial and
professional
skills
First year curriculum

4. https://www.flickr.com/photos/14167917@N07/1441618013
Partnership with the Library to deliver two
core courses
Academic and
Career Development
Case Studies in
Management

5. The Essay
Develop academic writing
skills
Understand the role of
citations and referencing
in academic writing
Learn how to build an
academic argument
Know how to research
and access library
resources
Do men make better managers
than women?
AcademicandCareerDevelopment

6. AcademicandCareerDevelopment
Formative
essay
Assessed
essay
Full course lecture on
resources
delivered by the library
Timetabled hands-on
workshop
Delivered by teaching
assistants
Access to online
resources via VLE
developed by the library
Full course lectures
on academic writing
delivered by academic staff
Seminars on good
academic practice
delivered by academic staff
Feedback
from academic staff
Drop-in clinic with
librarian

7. The Pitch and Proposal
Collect, analyse and
interpret business data
Work independently and
collectively to ensure the
delivery of business-
focused outputs.
Apply, critically, tools and
techniques to analyse a
business situation
Develop and justify
recommendations based
on appropriate research.
Assess the feasibility of opening a
new hotel
CaseStudiesinManagement

8. CaseStudiesinManagement
Formative
Workshop
Assessed
Workshop
Full course lecture on
resources
developed by the library
Timetabled hands-on
workshop
Delivered by teaching
assistants
Access to online
resources via VLE
developed by the library
Full course lectures
on academic writing
delivered by academic staff
Seminars on good
academic practice
delivered by academic staff
Feedback
from academic staff
Drop-in clinic with
librarian
Unseen case
exam

9. 7500 hits via VLE
CaseStudiesinManagement
EntrypointtoE-essentialsviaVLE

10. CaseStudiesinManagement
(Readinglistusage)

11. CaseStudiesinManagement

12. https://www.flickr.com/photos/benchilada/5124073078/

19. http://www.morguefile.com/archive/display/665124http://www.morguefile.com/archive/display/665124

20. Online resources (My Learning Essentials)
Introductory
session

22. Workshops

23. Learning through research - MBSAcademic and career development
https://www.flickr.com/photos/scoobymoo/22565509/
Feeding the 500: notes from a survivor

24. “Do men make better managers than women?”
"David Moyes MUFC 2013" by Jon Candy from Cardiff, Wales - DSC05469Uploaded
by Dudek1337. Licensed under CC BY-SA 2.0 via Wikimedia Commons -
http://commons.wikimedia.org/wiki/File:David_Moyes_MUFC_2013.jpg#mediaviewer
/File:David_Moyes_MUFC_2013.jpg
"David Brent 111" by The Office (UK TV series). Via Wikipedia -
http://en.wikipedia.org/wiki/File:David_Brent_111.jpg#mediaviewer/File:David
_Brent_111.jpg
"Genève Indoors 2014 - 20140114 - Roy Hodgson" by Clément Bucco-Lechat - Own
work. Licensed under CC BY-SA 3.0 via Wikimedia Commons -
http://commons.wikimedia.org/wiki/File:Gen%C3%A8ve_Indoors_2014_-
_20140114_-
_Roy_Hodgson.jpg#mediaviewer/File:Gen%C3%A8ve_Indoors_2014_-
_20140114_-_Roy_Hodgson.jpg

26. Survey results

27. Preferred Learning
Mode

28. Which of the following modes of learning do you prefer?
Base Size: All students 302
The majority of students prefer a mixed method of
learning, with purely online based learning the least
preferred method.
8%
19%
73%
Online
Lecture
Mixed

29. Which of the following modes of learning do you prefer?
Base Size: UK students (124) International students (178)
8
24
67
7
21
77
0
10
20
30
40
50
60
70
80
90
100
Online Lecture-based Mixture of both
UK Students International Students
%
When we split this by international students and UK students
we see similar results with both groups preferring a mixed
method – an opinion favoured slightly more strongly amongst
our international students.

30. Why do students prefer a mixture of online and lecture modes of
learning?
Base Size: All students 302

31. Why do students prefer a mixture of online and lecture modes of learning?
Base Size: All students who prefer mixture of online and lectures (221)
Spontaneous mention of… %
Having a variety of learning modes makes learning more interesting 10%
Online resources enable me to study in my own time / pace 10%
Lectures allow me to ask questions about things I don’t understand 10%
They provide different information 8%
People have different learning styles 8%
I like the opportunity to work independently 7%
A combination of online learning and lectures reinforces the information 7%
Lectures provide extra depth 5%

32. The Lecture
Base Size: UK students (124) International students (178)
78
89 92 90
79
88 89 89
0
10
20
30
40
50
60
70
80
90
100
Delivered in an
effective manner and
held my attention
Aims were clear Relevant to my
programme
Useful and will
benefit my studies
UK Students International Students
Total Agree (strongly agree and agree)
We see very high scores amongst both UK and International
students for the lecture.

33. Online Resources
Base Size: UK students (124) International students (178)
77
91 90 92
85
93 90 93
0
10
20
30
40
50
60
70
80
90
100
Delivered in an
effective manner and
held my attention
Aims were clear Relevant to my
programme
Useful and will
benefit my studies
UK Students
Total Agree (strongly agree and agree)
With the online resources seeing similar results.

34. Overall Learning
Experience
Base Size: UK students (124) International students (178)
77 79
88
9389 89 93 94
0
10
20
30
40
50
60
70
80
90
100
Good learning
experience
I have been encouraged
to develop my skills
which will be useful for
my future career
Relevant to my
programme
Useful and will benefit
my studies
UK Students International Students
Total Agree (strongly agree and agree)
Our UK students are less likely to feel it was a good learning
experience, and that it would be helpful for their future,
however the scores are still high.

35. What are the best aspects of this learning experience?
Spontaneous mention of… %
Showed me where to find
information and resources
12
clear / easy to use 12
Helped me with my essay
writing
7
Study at my own pace / in my
own time
6
Interactive 6
Base Size: All students 302
Students are spontaneously mentioning they liked the fact the
showed them where to find information and how to search for it.
12% of our sample also spontaneously mentioned how easy to
use the online resources were and how clear the whole
programme was.

36. How could this learning process be improved?
Spontaneous mention of… %
Group / peer learning /
seminar
3
Audio to go alongside online
resources
4
Too slow 3
More examples 2
Base Size: All students 302
Most respondents didn’t think that the service needed
improving, however this is a common answer for this type of
question as you are requiring the students to think of an actual
suggestion rather than simply asking them if they think the
service should be improved or not.

37. Our courses wouldn’t be half as good
without the input from the library,
and student engagement with library
resources wouldn’t be half as good if
they weren’t integrated into
academic courses.