Communicating Climate Change Adaptation : The experiences of Radio Bundelkhand, through Shubh Kal.

1. Communicating Climate
Change Adaptation :
Experiences of Radio
Bundelkhand

2. Bundelkhand
An Extremely Climate Sensitive Region in India
Increasing
poverty
Acute water
shortage
Decreasing agricultural
production
Rising socio-economic issues

3. Need for Climate Change Communication
• Extremely low climate change risk perception
amongst the rural community
• Resistance to change
• Lack of information about climate change and
appropriate adaptation options

5. A campaign to educate the rural community about the
risk of climate change and possible adaptation
measures
Location – Bundelkhand
Launched – 2008

6. Objectives – Shubh Kal Campaign
Create awareness
Provide information
Prepare communities
Increase people’s participation
Inspire behaviour change

7. Methods Used:
Risk Communication
• Communicate the risk of climate change with solutions
• The messages are informative but positive
• The tools used are participatory
• The critical risk is communicated stage-wise
• The strategy is to prepare communities

8. Tools Used
Combination of traditional communication tools and mass media

9. Rural Reality Show
Objective: Create awareness by empowering rural women and
youth to be change agents for climate change adaptation through a
rural reality show in Bundelkhand.
Results:
• 100 villages reached
• 25 climate change agents created
• 855 households adopted at least one measure of adaptation
• 100000 + villagers understand the need of adopting climate
change adaptation

10. Rural Reality Show

11. Lessons from the Grassroots
• Challenges in communicating scientific knowledge to the
community in a simplified manner
• Inadequate influence of voices from the ground in policy
development

12. Shubh Kal Campaign
From Information to Knowledge to Action
• Strengthen the understanding of climate change
knowledge amongst communities and communicators
• Increase the role of intermediaries (community radios)
in linking community voices to scientific research and
climate change policy

13. Communication Strategy
 Pilot a communication model for bridging the
gap between stakeholder groups
(Community, Scientists and Policy makers)
 Build capacities of local community radios to
broadcast climate research and provide a
platform for communities to share their
experiences in coping with and adapting to
climate change
 Share outcomes with the wider climate
change world

14. Communication Strategy Model

15. Capacity Building Exercises
:Practical Experience

16. Capacity Building Exercises
:Theoretical Experience

17. A/V clip

18. Voice from the community
“Jab gaon main pani hoga, khet main fasal
hogi aur angan mein ped poudhe honge tab
hi hoga humara Shubh Kal. Tabhi toh hum
bachon ko school bhejh payenge, tabhi toh
hum seher nahin jayenge, Rojgari, sukh,
santi sab hume humri gaon mein milegi”