Oxfam in Indonesia

1. Andi Cipta Asmawaty
Oxfam in Indonesia
For 2018 Campaigning Forum
Keble College, University of Oxford, Oxford

2. Indonesia: All of oxfam’s Programs

3. Influencing
1. Refers to systemic efforts to affect policies and
laws/regulations (and their implementation),
budget, company policies, company practices,
attitudes, and beliefs in such a way to promote
more just societies without poverty and inequality
2. More holistic and integrated approach to
advocacy and campaigning

4. Influencing is us,
our self
For Oxfam, Influencing is not
only a tool: It is part of who we
are. Whether it is working to
ensure that…learning from the
best of our country programs
and advocating for a replication
at scale, supporting partners to
hold their government to
account for delivery of essential
services that will empower
people living in poverty,
influencing has a key role to
play in every country in which
oxfam works.
(Winnie Byanyima, Executive
Director of Oxfam International)

5. INFLUENCING
TARGET
The public – participate in campaigns
or become change makers
Policy makers –
to implement, commit,
and regulate
Private sector –
commit in policy
and practices
1
23

6. Theory of change
1. Assumptions: what situation we want to change?
What is happening? local – national (if needed, link
to global campaign)
2. Preconditions link to targets; who will be our targets
3. Goal: change – is it law/ policy? Is it implementation
of a law or policy/ is it behaviours?

7. From individual to wider system change
7
Individual
1
Interpersonal
2
Societal
3
Wider system
change
4
 Information
 Creating them as
personal agency
 Self concept
 Social learning
 Communities of
practice
 Informal setting
 Modeling
 Power relation
mapping
 Circumstance

8. Research
(case study, case
development)
Policy
influencing
Strengthening voice
Using mass and
digital mediaCapability
development
Alliance
relation
development
Public mobilization
- How are going to
achieve these
changes?
- Which tools are we
going
Program
improvement
Problem
mapping
Our influencing strategy

9. how link Global – National – Local
Local authorities more long term:
actively use sectoral clusters; at the national
Levels as a platform to influence targets
and priorities
SOCIAL MOVEMENT
support social movements
through national
people’s groups and
engaging with influencers
How Change Happens
Focus on how change
happens: focus at local
and national level
(eventhough linking
to global still important)
Behavioral Change
Influence decisions makers, however,
communities influence in behaviour change
level is extremely crucial
Prioritise Local Authorities

10. Vulnerable communities* in urban and rural Indonesia realise their rights and improve their wellbeing despite shocks, stresses and uncertainty
YFF has climate resilient and sustainable agriculture (CRSA)
YFF has access
and control on land,
water, and seeds
Supporting policy
framework
Affirmation
action
YFF have increased
knowledge, skills and
capacity in CRSA
Farms are
managed
locally by
YFF
Viable
market
s exist
Ag. technology
is easy to use
and enviro.
friendly
YFF have
spaces to
become
empowered
Urban
consumers
see YFF
products as
desirable
Private sector
supports the
development
of ag.
technology
Young
women are
interested in
becoming
farmers
Private sector Engagement Government Advocacy Public facing campaign
Assumption
Preconditions
Intermediate outcomes
GOALAlliance
Who to
collaborate
with
Targets who
to influences
People’s
alliance for
food
sovereignt,
Alliance of
Independent
Journalist,
Pikul – Local
communities)
Government,
seed
companies

11. WIN!

12. One event for all of targets
Seafoodx:

13. THE POWER OF CELEBGRAM (CELEBRITY on
INSTAGRAM)

15. Email: acasmawaty@oxfam.org.uk
Whatsapp: +6281381383703
Facebook: Andy Cipta
Instagram: @andcipta
TERIMA KASIH
THANK YOU