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Impression-Marketing.com
Impression Marketing
Client Case Studies
2015
Local Surgical Practice
Impression-Marketing.com
436%
$390K
575%
ROI for targeted surgical
procedure
Estimated new revenue
generated from $65K
marketing spend
Increase in website
visitors from Google ads
146
new patients for a
targeted procedure
in 2 years
517
internet
leads over
3 years
336
new patients
in 2 years
Obtain new patients and appointments for a specific medical procedureGoal:
Impression-Marketing.com
Virginia
Security Company
110%
Increase in website
visitors from organic
search since site
launch
50%
Increase in
internet leads in
2014 vs 2011
1,095
Website contact
form leads
2011 – 2014
Obtain new installation and annual monitoring customersGoal:
Residential and Commercial
Security Companies
Illinois
Security Company
Missouri
Security Company
New mobile
responsive site
launched July
2014
6,110
Unique website
visitors in 9
months following
new site launch
70%
Projected increase
in website contact
form leads in
2015 vs 2014
New mobile
responsive site
launched
February 2013
53%Increase in internet
leads in
2014 vs 2013
41%
Increase in unique
website visitors in
2014 vs 2013
Impression-Marketing.com
Family Medical Practice
428%Estimated increase
in unique website
visitors since site
launch
525%Increase in Google organic
visits since site launch
Increase awareness in local community and improve patient experienceGoal:
Retirement Community
Impression-Marketing.com
2,991
Generated phone leads
Apr 2012 – Dec 2014
401
Website contact
form leads
Apr 2012 – Dec 2014
57%
Estimated increase in
web contact form leads
in 2014 vs 2012
92%
Increase in unique
website visitors
2014 vs 2012
Fill vacant apartments with new tenantsGoal:
Retirement Community
Impression-Marketing.com
3,158
Generated phone leads
2013 – 2014
400
Website contact
form leads
2013 – 2014
67%
Estimated increase in
web contact form leads
in 2014 vs 2013
185%
Increase in unique
website visitors
2014 vs 2012
Fill vacant apartments with new tenantsGoal:
Non Profit Clients
Impression-Marketing.com
New mobile
responsive
site launched
June 2013
247
Website contact
form leads
July 2013 –Dec
2014
E-newsletter &
Blog created to
raise community
awareness
345 Leads generated
Jan 2012- Dec 2014
New mobile responsive site
launched Nov 2013
Consolidated
three websites
to one
71,105
Unique website
visitors Jan 2012 –
Dec 2014
21%
Increase in unique
website visitors in
2014 vs 2012
140,441Unique website visitors
Jan 2012 – Dec 2014
Increased donations
& volunteers $
60%
Increase in unique
website visitors in 2014
vs 2012
1. 2.
4.3.
Increase donations, volunteers, student applications, improve visitor experienceGoal:
Local Heating & Cooling Company
Impression-Marketing.com
8,036
Website
generated
phone leads
Jan 2011 –
Dec 2014
347%
Increase
in leads
2014 vs 2011
24%
Website lead
close rate
(highest among
marketing
channels)
501%
Increase in
unique website
visitors
2014 vs 2011
1,036Website form contact leads
Jan 2011 – Dec 2014
400%
Estimated ROI
generated from
marketing investment
Jan 2012 – Oct 2014
$
Increase new system installations and service callsGoal:
Impression-Marketing.com
Local Plumbing Company
Local Recycling Company
Increase in unique
website visitors
since site launch
365%
Estimated increase in
unique website visitors
2014 vs. 2012
991%
ROI
$389K
estimated
revenue
generated
$37K
marketing investment
Sept 2012-June 2013
6,321
Oct 2012 – Dec 2014
337
&
Website generated
phone calls
Website contact
form leads
24,000+
Visitors from
Google Ads Jan 2012
– Dec 2014
199%
Estimated increase
in leads in
2014 vs 2012
215%
Estimated increase
in unique
website visitors
Increase recycling customers and buyers of recycled materialGoal:
Increase service calls, hot water heater installs & sewer line repairGoal:
Stalk us online at
Impression-Marketing.com
Impression-Marketing.com
ImpressionMarketing @impressionM

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Local Surgical Practice Case Study Generates 575% ROI

  • 2. Local Surgical Practice Impression-Marketing.com 436% $390K 575% ROI for targeted surgical procedure Estimated new revenue generated from $65K marketing spend Increase in website visitors from Google ads 146 new patients for a targeted procedure in 2 years 517 internet leads over 3 years 336 new patients in 2 years Obtain new patients and appointments for a specific medical procedureGoal:
  • 3. Impression-Marketing.com Virginia Security Company 110% Increase in website visitors from organic search since site launch 50% Increase in internet leads in 2014 vs 2011 1,095 Website contact form leads 2011 – 2014 Obtain new installation and annual monitoring customersGoal: Residential and Commercial Security Companies Illinois Security Company Missouri Security Company New mobile responsive site launched July 2014 6,110 Unique website visitors in 9 months following new site launch 70% Projected increase in website contact form leads in 2015 vs 2014 New mobile responsive site launched February 2013 53%Increase in internet leads in 2014 vs 2013 41% Increase in unique website visitors in 2014 vs 2013
  • 4. Impression-Marketing.com Family Medical Practice 428%Estimated increase in unique website visitors since site launch 525%Increase in Google organic visits since site launch Increase awareness in local community and improve patient experienceGoal:
  • 5. Retirement Community Impression-Marketing.com 2,991 Generated phone leads Apr 2012 – Dec 2014 401 Website contact form leads Apr 2012 – Dec 2014 57% Estimated increase in web contact form leads in 2014 vs 2012 92% Increase in unique website visitors 2014 vs 2012 Fill vacant apartments with new tenantsGoal:
  • 6. Retirement Community Impression-Marketing.com 3,158 Generated phone leads 2013 – 2014 400 Website contact form leads 2013 – 2014 67% Estimated increase in web contact form leads in 2014 vs 2013 185% Increase in unique website visitors 2014 vs 2012 Fill vacant apartments with new tenantsGoal:
  • 7. Non Profit Clients Impression-Marketing.com New mobile responsive site launched June 2013 247 Website contact form leads July 2013 –Dec 2014 E-newsletter & Blog created to raise community awareness 345 Leads generated Jan 2012- Dec 2014 New mobile responsive site launched Nov 2013 Consolidated three websites to one 71,105 Unique website visitors Jan 2012 – Dec 2014 21% Increase in unique website visitors in 2014 vs 2012 140,441Unique website visitors Jan 2012 – Dec 2014 Increased donations & volunteers $ 60% Increase in unique website visitors in 2014 vs 2012 1. 2. 4.3. Increase donations, volunteers, student applications, improve visitor experienceGoal:
  • 8. Local Heating & Cooling Company Impression-Marketing.com 8,036 Website generated phone leads Jan 2011 – Dec 2014 347% Increase in leads 2014 vs 2011 24% Website lead close rate (highest among marketing channels) 501% Increase in unique website visitors 2014 vs 2011 1,036Website form contact leads Jan 2011 – Dec 2014 400% Estimated ROI generated from marketing investment Jan 2012 – Oct 2014 $ Increase new system installations and service callsGoal:
  • 9. Impression-Marketing.com Local Plumbing Company Local Recycling Company Increase in unique website visitors since site launch 365% Estimated increase in unique website visitors 2014 vs. 2012 991% ROI $389K estimated revenue generated $37K marketing investment Sept 2012-June 2013 6,321 Oct 2012 – Dec 2014 337 & Website generated phone calls Website contact form leads 24,000+ Visitors from Google Ads Jan 2012 – Dec 2014 199% Estimated increase in leads in 2014 vs 2012 215% Estimated increase in unique website visitors Increase recycling customers and buyers of recycled materialGoal: Increase service calls, hot water heater installs & sewer line repairGoal:
  • 10. Stalk us online at Impression-Marketing.com Impression-Marketing.com ImpressionMarketing @impressionM