Digital Marketing case studies showing ROI, analytics, and lead generation stats as a result of effective web design and online marketing for B2B and B2C clients in Home Services, Non Profit, Retirement, Health Care, and other industries.
2. Local Surgical Practice
Impression-Marketing.com
436%
$390K
575%
ROI for targeted surgical
procedure
Estimated new revenue
generated from $65K
marketing spend
Increase in website
visitors from Google ads
146
new patients for a
targeted procedure
in 2 years
517
internet
leads over
3 years
336
new patients
in 2 years
Obtain new patients and appointments for a specific medical procedureGoal:
3. Impression-Marketing.com
Virginia
Security Company
110%
Increase in website
visitors from organic
search since site
launch
50%
Increase in
internet leads in
2014 vs 2011
1,095
Website contact
form leads
2011 – 2014
Obtain new installation and annual monitoring customersGoal:
Residential and Commercial
Security Companies
Illinois
Security Company
Missouri
Security Company
New mobile
responsive site
launched July
2014
6,110
Unique website
visitors in 9
months following
new site launch
70%
Projected increase
in website contact
form leads in
2015 vs 2014
New mobile
responsive site
launched
February 2013
53%Increase in internet
leads in
2014 vs 2013
41%
Increase in unique
website visitors in
2014 vs 2013
5. Retirement Community
Impression-Marketing.com
2,991
Generated phone leads
Apr 2012 – Dec 2014
401
Website contact
form leads
Apr 2012 – Dec 2014
57%
Estimated increase in
web contact form leads
in 2014 vs 2012
92%
Increase in unique
website visitors
2014 vs 2012
Fill vacant apartments with new tenantsGoal:
6. Retirement Community
Impression-Marketing.com
3,158
Generated phone leads
2013 – 2014
400
Website contact
form leads
2013 – 2014
67%
Estimated increase in
web contact form leads
in 2014 vs 2013
185%
Increase in unique
website visitors
2014 vs 2012
Fill vacant apartments with new tenantsGoal:
7. Non Profit Clients
Impression-Marketing.com
New mobile
responsive
site launched
June 2013
247
Website contact
form leads
July 2013 –Dec
2014
E-newsletter &
Blog created to
raise community
awareness
345 Leads generated
Jan 2012- Dec 2014
New mobile responsive site
launched Nov 2013
Consolidated
three websites
to one
71,105
Unique website
visitors Jan 2012 –
Dec 2014
21%
Increase in unique
website visitors in
2014 vs 2012
140,441Unique website visitors
Jan 2012 – Dec 2014
Increased donations
& volunteers $
60%
Increase in unique
website visitors in 2014
vs 2012
1. 2.
4.3.
Increase donations, volunteers, student applications, improve visitor experienceGoal:
8. Local Heating & Cooling Company
Impression-Marketing.com
8,036
Website
generated
phone leads
Jan 2011 –
Dec 2014
347%
Increase
in leads
2014 vs 2011
24%
Website lead
close rate
(highest among
marketing
channels)
501%
Increase in
unique website
visitors
2014 vs 2011
1,036Website form contact leads
Jan 2011 – Dec 2014
400%
Estimated ROI
generated from
marketing investment
Jan 2012 – Oct 2014
$
Increase new system installations and service callsGoal:
9. Impression-Marketing.com
Local Plumbing Company
Local Recycling Company
Increase in unique
website visitors
since site launch
365%
Estimated increase in
unique website visitors
2014 vs. 2012
991%
ROI
$389K
estimated
revenue
generated
$37K
marketing investment
Sept 2012-June 2013
6,321
Oct 2012 – Dec 2014
337
&
Website generated
phone calls
Website contact
form leads
24,000+
Visitors from
Google Ads Jan 2012
– Dec 2014
199%
Estimated increase
in leads in
2014 vs 2012
215%
Estimated increase
in unique
website visitors
Increase recycling customers and buyers of recycled materialGoal:
Increase service calls, hot water heater installs & sewer line repairGoal:
10. Stalk us online at
Impression-Marketing.com
Impression-Marketing.com
ImpressionMarketing @impressionM