Impression Marketing Case Studies

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Digital Marketing case studies showing ROI, analytics, and lead generation stats as a result of effective web design and online marketing for B2B and B2C clients in Home Services, Non Profit, Retirement, Health Care, and other industries.

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Impression Marketing Case Studies

  1. 1. Impression-Marketing.com Impression Marketing Client Case Studies 2015
  2. 2. Local Surgical Practice Impression-Marketing.com 436% $390K 575% ROI for targeted surgical procedure Estimated new revenue generated from $65K marketing spend Increase in website visitors from Google ads 146 new patients for a targeted procedure in 2 years 517 internet leads over 3 years 336 new patients in 2 years Obtain new patients and appointments for a specific medical procedureGoal:
  3. 3. Impression-Marketing.com Virginia Security Company 110% Increase in website visitors from organic search since site launch 50% Increase in internet leads in 2014 vs 2011 1,095 Website contact form leads 2011 – 2014 Obtain new installation and annual monitoring customersGoal: Residential and Commercial Security Companies Illinois Security Company Missouri Security Company New mobile responsive site launched July 2014 6,110 Unique website visitors in 9 months following new site launch 70% Projected increase in website contact form leads in 2015 vs 2014 New mobile responsive site launched February 2013 53%Increase in internet leads in 2014 vs 2013 41% Increase in unique website visitors in 2014 vs 2013
  4. 4. Impression-Marketing.com Family Medical Practice 428%Estimated increase in unique website visitors since site launch 525%Increase in Google organic visits since site launch Increase awareness in local community and improve patient experienceGoal:
  5. 5. Retirement Community Impression-Marketing.com 2,991 Generated phone leads Apr 2012 – Dec 2014 401 Website contact form leads Apr 2012 – Dec 2014 57% Estimated increase in web contact form leads in 2014 vs 2012 92% Increase in unique website visitors 2014 vs 2012 Fill vacant apartments with new tenantsGoal:
  6. 6. Retirement Community Impression-Marketing.com 3,158 Generated phone leads 2013 – 2014 400 Website contact form leads 2013 – 2014 67% Estimated increase in web contact form leads in 2014 vs 2013 185% Increase in unique website visitors 2014 vs 2012 Fill vacant apartments with new tenantsGoal:
  7. 7. Non Profit Clients Impression-Marketing.com New mobile responsive site launched June 2013 247 Website contact form leads July 2013 –Dec 2014 E-newsletter & Blog created to raise community awareness 345 Leads generated Jan 2012- Dec 2014 New mobile responsive site launched Nov 2013 Consolidated three websites to one 71,105 Unique website visitors Jan 2012 – Dec 2014 21% Increase in unique website visitors in 2014 vs 2012 140,441Unique website visitors Jan 2012 – Dec 2014 Increased donations & volunteers $ 60% Increase in unique website visitors in 2014 vs 2012 1. 2. 4.3. Increase donations, volunteers, student applications, improve visitor experienceGoal:
  8. 8. Local Heating & Cooling Company Impression-Marketing.com 8,036 Website generated phone leads Jan 2011 – Dec 2014 347% Increase in leads 2014 vs 2011 24% Website lead close rate (highest among marketing channels) 501% Increase in unique website visitors 2014 vs 2011 1,036Website form contact leads Jan 2011 – Dec 2014 400% Estimated ROI generated from marketing investment Jan 2012 – Oct 2014 $ Increase new system installations and service callsGoal:
  9. 9. Impression-Marketing.com Local Plumbing Company Local Recycling Company Increase in unique website visitors since site launch 365% Estimated increase in unique website visitors 2014 vs. 2012 991% ROI $389K estimated revenue generated $37K marketing investment Sept 2012-June 2013 6,321 Oct 2012 – Dec 2014 337 & Website generated phone calls Website contact form leads 24,000+ Visitors from Google Ads Jan 2012 – Dec 2014 199% Estimated increase in leads in 2014 vs 2012 215% Estimated increase in unique website visitors Increase recycling customers and buyers of recycled materialGoal: Increase service calls, hot water heater installs & sewer line repairGoal:
  10. 10. Stalk us online at Impression-Marketing.com Impression-Marketing.com ImpressionMarketing @impressionM

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