If you have been wondering if local SEO is right for your business watch this short presentation that will provide you with all the information you need to make a decision. As a local business you want to be visible onine to atract local customers. This presentation has all the facts and stats you will need to know what benefits if any there are for implementing a local SEO strategy.

1. Wondering if Local SEO is
RIGHT for Your Business?

2. Why Local SEO?
Drive Sales
Improve
Awareness
MarketingGenerate
Leads
Your Potential Local Customers Are
Searching For You Online…
Of Consumers Search
Online for for Local
Products and Services
97%

3. SEO Facts You Should Know…
93%
Of online experiences begin
with a search engine
39%
Of customers come from
search engines
44%
Of online SHOPPING starts
by using a search engine
93% 39%
44%

4. SEO Facts You Should Know…
33%
Of clicks from organic search
results go to the top listing
on Google
90%
Of searchers never go past
the first page of the
results
60%
Of all organic clicks go to the
organic top 3 search results
33% 90%
60%

5. Lead Quality Improves
14.6%
Close Rate
SEO
Leads 1.7%
Close Rate
Outbound
Leads
Direct mail, print advertising, etc.
Therefore, your ROI with SEO is much greater than traditional forms of advertising and marketing
SEO Leads Convert Better Than Outbound Leads
Find businesses via search engines

6. SEO Leads Cost Less
SEO Leads Are, On Average, 61% Cheaper than Outbound Leads

7. Search Produces Traffic
Google
Yahoo
Bing
Search is the #1 Driver of Traffic to
Websites… Beating Social Media
by More Than
300%

8. 50%
Of Web Traffic
Comes From
Mobile Devices

9. Mobile Users Take Action
Mobile Searches
Lead to Action
Such as a Phone
Call or Store Visit
9 out
of 10
70% 50%
Of Them Lead to
Action Within
ONE HOUR of
Their Search
Of Mobile
Searchers Visit a
Location Within
ONE DAY of Their
Search

10. The KEY to Getting More Online Exposure
Benefits of Local SEO
Builds Authority
And Credibility
Increases Phone
Calls And
In-Store Traffic
More Website
Traffic
Increased
Conversions

11. LOCAL SEO
CHECKLIST

12. Choose Your Keywords
Add city/state to keywords to
target local consumers
On-Site SEO
Make sure your site has all of the
necessary SEO components
Off-Site SEO
Gain quality links back to your
website
Local Directory Listings
Make sure they are accurate and
100% complete
1 2
3 4
Local SEO Checklist

13. Get Citations
The more, the better. Make sure ALL
info is consistent across the board
Delete Inaccurate Citations
& Listings
They will hurt your SEO efforts
Implement Content Marketing
Create various types of content to
engage your audience and increase
traffic
Encourage Customer Reviews
Reviews help your local listings
rank higher
5 6
7 8
Local SEO Checklist

14. Social Media
Social Media plays a role in getting
more search engine visibility
Mobile Friendliness
Mobile-ready websites receive
higher rankings for mobile searches
Optimised Online Videos
Video is a powerful way to get
more eyes on your business
Monitoring & Improving
SEO requires ongoing maintenance and
improvement to maintain your
rankings
9 10
11 12
Local SEO Checklist

15. Thank You for Viewing!
READY TO GROW YOUR ONLINE
PRESENCE?
Contact Us Today!
Your Name
Lorraine Tapper
www.TheMarketingQueenBee.couk
lorraine@themarketingqueenbee.co.uk