A webinar for Smart Insights members from Mike Berry, author of "The Best of Global Digital Marketing"

1. Digital Marketing Priorities 2016
Brought to you by:
The Best Of Global Digital Marketing
Mike Berry F IDM, FCIM
Founder,
Mike Berry Associates
company
logo>
Who’s doing what? A collection of recent successful
Digital marketing case studies from all over the world
<Insert
a headshot
pic>

2. The potential for cross-border
commerce and campaign localisation

3. The Smart Insights International Marketing Toolkit

4. 4
@mikeberrytweets
THIS WEBINAR
Recent Digital Marketing
Campaigns from
all over the world:
• DISPLAY
• SEARCH
• SOCIAL MEDIA
• EMAIL
• MOBILE
• INTEGRATED
• REAL BRANDS
• REAL CASE HISTORIES
• REAL WORLD
• REAL ROI!

5. 5

6. 6
Mike Berry MSc, F IDM, FCIM
 Ex-Procter & Gamble, Wunderman (Y+R), Havas Helia, FCB
 Ex-Head of Digital EMEA for Jack Morton (Interpublic)
 Author of ‘The New Integrated Direct Marketing’ (Gower) and
‘The Best Of Global Digital Marketing’1 and 2 (2014 and 2015)
 Adjunct Professor, Hult International Business School London
 External Lecturer, Imperial College London
 Visiting Lecturer, Kingston University
 Guest Lecturer: Cranfield University
 Course Tutor, PG Diploma in Digital, IDM

7. 7
SO: who’s doing what in
Digital Marketing?

8. 8
1. RED ROOF INN

9. 9

10. 10

11. 11

12. 12

13. 13

14. 14

15. 15
https://vimeo.com/114619558

16. 16

17. 17

18. 18

19. 19

20. 20
Tweetable quote
“To gain a competitive
edge; think laterally and
act fast. Before the
competition notices,
you’ll have cashed in…”
@mikeberrytweets

21. 21
2.“CATCH PINK IF YOU CAN”
ELIDOR
AGENCY: JWT ISTANBUL EUROBEST

22. 22
SUNSILK HAIRCARE
RELATED PRODUCTS ARE
SOLD IN 69 COUNTRIES
WORLDWIDE. IN TURKEY,
SUNSILK IS KNOWN AS
ELIDOR
@mikeberrytweets

23. 23
ELIDOR IS
THE
SPONSOR
OF TURKISH
HOTTEST
TEEN
DRAMA,
MEDCEZIR
(DUBBED AS
THE
TURKISH
VERSION OF
THE O.C.)
@mikeberrytweets

24. 24
DESPITE MULTI-SCREENING,
TV REMAINS THE PRIMARY
SCREEN
@mikeberrytweets

25. 25
@mikeberrytweets

26. 26
“THE CLIENT WANTED
TO OWN THE COLOR
PINK,
MAKE IT ELIDOR’S
BRAND COLOR.
WHENEVER SOMEBODY
THINKS ABOUT PINK,
THEY SHOULD
AUTOMATICALLY
CONNECT IT TO
ELIDOR,”
- SAMI BASUT, CREATIVE
DIRECTOR AT JWT
ISTANBUL
@mikeberrytweets

27. 27
SOLUTION:
A FUN MOBILE GAMING
INTEGRATION CALLED
‘CATCH PINK IF YOU CAN’
@mikeberrytweets

28. 28
VIEWERS HAD
THE CHANCE TO
WIN PINK
PRODUCTS
(OUTFITS,
STRAIGHTENERS,
ETC.) THAT THE
CHARACTERS
WERE USING
IN THE SHOW

29. 29

30. 30
THE GAME
RAN ON A
MOBILE SITE,
NOT AN APP!!!
WHICH ONLY
BECAME
ACTIVE FOR
SHORT 30-
SECOND
PERIODS
@mikeberrytweets

31. 31
THE BRAND WORKED WITH THE WRITERS AND
PRODUCERS OF THE SHOW TO MAKE SURE THE
PINK INTEGRATIONS FELT ORGANIC TO THE
STORY
@mikeberrytweets
https://vimeo.com/107633311

32. 32
@mikeberrytweets

33. 33
82,776 PEOPLE ‘CAUGHT’ PINK
PRODUCTS
50,600 LIVE TWEETS REVOLVING AROUND THE GAME

34. 34
4,200,000 PEOPLE WATCHED
ELIDOR’S TUTORIAL/AD ON
HOW TO PLAY THE GAME
ELIDOR WEB BANNERS RECEIVED 634,669 CLICKS
@mikeberrytweets

35. 35
“WE DIDN’T COUNT ON SUCH HUGE
SUCCESS.
FROM THE GET-GO, IT WAS MORE
OF AN EXPERIMENT.
HOW COULD WE USE THE MULTI-
SCREENING TREND TO OUR
ADVANTAGE?
WE WANTED TO EXTEND THE
CONTACT WITH THE BRAND. THE
LONGER THE PERIOD, THE BIGGER
THE BRAND PREFERENCE.
IT OFTEN NEEDS A RISK TO
SUCCEED.
– SAMI BASUT

36. 36

37. 37
Tweetable quote
“Nobody wants to be
‘the uninvited guest’; if
you are interrupting,
add value!”
@mikeberrytweets

38. 38

39. 39
@mikeberrytweets

40. 40
@mikeberrytweets

41. 41
@mikeberrytweets

42. 42
@mikeberrytweets

43. 43
@mikeberrytweets
https://vimeo.com/113034486

44. 44
@mikeberrytweets
WITHOUT A

45. 45
@mikeberrytweets
All achieved with any changes in price/distribution
and with just 10% of the average monthly media spend

46. 46
@mikeberrytweets

47. 47
@mikeberrytweets

48. 48
Tweetable quote
“You can’t bore people into
buying…engagement must
come before the call to
action.”
@mikeberrytweets

49. 49
And 3 to watch…
 Yaskawa Electric: Bushido Project
https://www.youtube.com/watch?v=O3XyDLbaUmU
 WWF: families on the verge of extinction
https://www.youtube.com/watch?v=mgn_dWBEthI
 Ariel: Share the load
https://www.youtube.com/watch?v=LqlrTGd1Imw

50. 50
Any questions?

51. Digital Marketing Priorities 2016
Brought to you by:
Thanks and let’s connect
Mike Berry
mike.berry@mikeberryassociates.com
uk.linkedin.com/in/mikeberrylinkedin
twitter.com/mikeberrytweets
The Best Of Global Digital Marketing
-The Storybook 2:
Available from amazon.co.uk
company
logo>
<Insert
a headshot
pic>