Innovation and Design Thinking - Idris Mootee

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  • 1. Design Thinking Workshop for Strategic Planners 10 Design Thinking Principles For Business and Strategy Innovation Idris Mootee CEO Idea Couture Inc.
  • 2. Design Thinking for Business Strategy use creativity, sorts and clusters to organize and create problem hierarchy 2007 Idea Couture Inc.
  • 3. Design Thinking for Business Strategy
  • 4. Design Thinking for Business Strategy use designer’s sensitivity to bring customer empathy and user-centered thinking 2007 Idea Couture Inc.
  • 5. Design Thinking for Business Strategy
  • 6. Design Thinking for Business Strategy use conceptual drawings to help discover and orient causality and relationships 2007 Idea Couture Inc.
  • 7. Design Thinking for Business Strategy
  • 8. Design Thinking for Business Strategy use building blocks to break the challenge into more manageable chunks 2007 Idea Couture Inc.
  • 9. Design Thinking for Business Strategy
  • 10. Design Thinking for Business Strategy use mantra to focus the larger organization on a common mission 2007 Idea Couture Inc.
  • 11. Design Thinking for Business Strategy
  • 12. Design Thinking for Business Strategy use rapid prototyping to create tangible version of any futures 2007 Idea Couture Inc.
  • 13. Design Thinking for Business Strategy
  • 14. Design Thinking for Business Strategy use story telling to articulate customer scenarios and focus on the challenge 2007 Idea Couture Inc.
  • 15. Design Thinking for Business Strategy
  • 16. Design Thinking for Business Strategy use design environments to fully immerse cross- functional teams in the challenge 2007 Idea Couture Inc.
  • 17. Design Thinking for Business Strategy
  • 18. Design Thinking for Business Strategy use observational research to uncover unmet and unarticulated customer needs 2007 Idea Couture Inc.
  • 19. Design Thinking for Business Strategy
  • 20. Design Thinking for Business Strategy use design as language to describe things that are not in our vocabulary 2007 Idea Couture Inc.
  • 21. Design Thinking for Business Strategy
  • 22. Design Thinking for Business Strategy 2007 Thank you. www.ideacouture.com www.mootee.typepad.com