Design Thinking Workshop for Strategic Planners
10 Design Thinking
Principles For
Business and
Strategy Innovation
Idris Mootee
CEO Idea Couture Inc.

Design Thinking
for Business Strategy
use creativity, sorts
and clusters to
organize and create
problem hierarchy
2007 Idea Couture Inc.

Design Thinking
for Business Strategy

Design Thinking
for Business Strategy
use designer’s
sensitivity to bring
customer empathy
and user-centered
thinking
2007 Idea Couture Inc.

Design Thinking
for Business Strategy

Design Thinking
for Business Strategy
use conceptual
drawings to help
discover and orient
causality and
relationships
2007 Idea Couture Inc.

Design Thinking
for Business Strategy

Design Thinking
for Business Strategy
use building blocks
to break the
challenge into more
manageable chunks
2007 Idea Couture Inc.

Design Thinking
for Business Strategy

Design Thinking
for Business Strategy
use mantra to focus
the larger
organization on a
common mission
2007 Idea Couture Inc.

Design Thinking
for Business Strategy

Design Thinking
for Business Strategy
use rapid prototyping
to create tangible
version of any
futures
2007 Idea Couture Inc.

Design Thinking
for Business Strategy

Design Thinking
for Business Strategy
use story telling to
articulate customer
scenarios and focus
on the challenge
2007 Idea Couture Inc.

Design Thinking
for Business Strategy

Design Thinking
for Business Strategy
use design
environments to fully
immerse cross-
functional teams in
the challenge
2007 Idea Couture Inc.

Design Thinking
for Business Strategy

Design Thinking
for Business Strategy
use observational
research to uncover
unmet and
unarticulated
customer needs
2007 Idea Couture Inc.

Design Thinking
for Business Strategy

Design Thinking
for Business Strategy
use design as
language to describe
things that are not in
our vocabulary
2007 Idea Couture Inc.

Design Thinking
for Business Strategy

Design Thinking
for Business Strategy 2007
Thank you.
www.ideacouture.com
www.mootee.typepad.com