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Fronteer Strategy Treehouse Flyer 2012


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Explanation of our expert co-creation methodology Treehouse: explorative co-creation tool to create a wealth of ideas. Together with experts, find opportunities & feasible Business Models.

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Fronteer Strategy Treehouse Flyer 2012

  1. 1. Fronteer StrategyTreehouse Expert Co-creation- Flyer 2012 FRONTEER STRATEGY I N N OVAT I O N. C O - C R E AT I O N. B R A N D D E V E L O P M E N T.
  2. 2. TreehouseWhat is Treehouse?Explorative co-creation tool to create a wealth of ideas. Findopportunities & feasible Business Model(s) in 2 x ½ day WHY TREEHOUSE? WHY CO-CREATION? ๏ ½ Day: defining opportunity areas & idea generation ๏ ½ Day: ‘So What’-analysis & Business Modeling ๏ Many rich opportunities, perspectives and energy ๏ Analysis on feasibility and strategic consistency ๏ Result: transferable and presentable Business Model(s)* ๏ Bond with colleagues, clients & experts ๏ Bring excitement to the floor FRONTEER STRATEGY INNOVATION. * working with the co-created Business Model Canvas (see CO-CREATION. BRAND DEVELOPMENT. 2
  3. 3. TreehouseWhat Treehouse looks like Many, many ideas Discussion Presentable Business Models Interaction with expertsFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 3
  4. 4. TreehouseWhere we have been Tokyo Amsterdam München New YorkFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 4
  5. 5. A recent exampleWe co-created ‘DE Pauze’ App for Douwe Egberts FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 5
  6. 6. A recent exampleYoungsters & experts co-created many great ideas for coffeeapps, resulting in DE PAUZE after analysis on brand relevance RATING APPLE STORE AFTER 6 MONTHS: FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 6
  7. 7. TreehouseHow we workA typical Treehouse process takes 4 weeks from start tofinish, resulting in minimal one feasible business model.1. PREPARATION 2. CO-CREATION 3. ANALYSIS2 Weeks lead-time ½ Day Treehouse session ¾ Day ‘So what’-Analysisafter Kick-off Expert co-creation & Business modelingFocus: Focus: Focus:- Scope & Objective - New perspectives - Thought-through concepts- Expert recruiting - Generating ideas - Business modeling- Customized session set-up - Mapping opportunities - Analysis of results- Site visit/interview - 10 slides report 7
  8. 8. TreehouseWho are our experts?Our expert connectors will find the best mix of people for thejob; the experts will have different roles in the session:CUSTOMER PROFESSIONAL PROFESSOR CONNECTOR WILDCARD- Will benefit - Has relevant - Knows a lot, - Hears, sees - Knows from the expertise and wants to share and talks a lot nothing, might solution experience it all know everything * Depending on the challenge a different mix of customers and experts is desired. 8
  9. 9. “Fronteer provided valuable input for the brand innovation funnel, ranging from product ideas to activation & marketing concepts.” - Director Global Design & Innovation HeinekenFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 9
  10. 10. Please contact us for Treehouse requests & details Included in the price: Analysis, preparation, tailor-made session set-ups, expert recruiting, moderation, strategic advice, business modeling, guidance visualisation/prototyping, reporting, venue, incentives. +31 (0) 20 475 0555FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
  11. 11. Find our current co-creation challenges at DEVELOPMENT.
  12. 12. We help brands to innovate. Successfully Get fresh perspectives Create a mandate Develop to change compelling Bring energy concepts & momentumFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 12
  13. 13. FRONTEER www.fronteerstrategy.comSTRATEGY @fronteerstratI N N OVAT I O N.C O - C R E AT I O N. R A N D D E V E L O P M E N T.