Fronteer StrategyTreehouse Expert Co-creation- Flyer 2012 FRONTEER STRATEGY I N N OVAT I O N. C O - C R E AT I O N. B R A N D D E V E L O P M E N T.
TreehouseWhat is Treehouse?Explorative co-creation tool to create a wealth of ideas. Findopportunities & feasible Business Model(s) in 2 x ½ day WHY TREEHOUSE? WHY CO-CREATION? ๏ ½ Day: deﬁning opportunity areas & idea generation ๏ ½ Day: ‘So What’-analysis & Business Modeling ๏ Many rich opportunities, perspectives and energy ๏ Analysis on feasibility and strategic consistency ๏ Result: transferable and presentable Business Model(s)* ๏ Bond with colleagues, clients & experts ๏ Bring excitement to the ﬂoor FRONTEER STRATEGY INNOVATION. * working with the co-created Business Model Canvas (see businessmodelgeneration.com) CO-CREATION. BRAND DEVELOPMENT. 2
TreehouseWhat Treehouse looks like Many, many ideas Discussion Presentable Business Models Interaction with expertsFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 3
TreehouseWhere we have been Tokyo Amsterdam München New YorkFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 4
A recent exampleWe co-created ‘DE Pauze’ App for Douwe Egberts FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 5
A recent exampleYoungsters & experts co-created many great ideas for coffeeapps, resulting in DE PAUZE after analysis on brand relevance RATING APPLE STORE AFTER 6 MONTHS: FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 6
TreehouseHow we workA typical Treehouse process takes 4 weeks from start toﬁnish, resulting in minimal one feasible business model.1. PREPARATION 2. CO-CREATION 3. ANALYSIS2 Weeks lead-time ½ Day Treehouse session ¾ Day ‘So what’-Analysisafter Kick-off Expert co-creation & Business modelingFocus: Focus: Focus:- Scope & Objective - New perspectives - Thought-through concepts- Expert recruiting - Generating ideas - Business modeling- Customized session set-up - Mapping opportunities - Analysis of results- Site visit/interview - 10 slides report 7
TreehouseWho are our experts?Our expert connectors will ﬁnd the best mix of people for thejob; the experts will have different roles in the session:CUSTOMER PROFESSIONAL PROFESSOR CONNECTOR WILDCARD- Will beneﬁt - Has relevant - Knows a lot, - Hears, sees - Knows from the expertise and wants to share and talks a lot nothing, might solution experience it all know everything * Depending on the challenge a different mix of customers and experts is desired. 8
“Fronteer provided valuable input for the brand innovation funnel, ranging from product ideas to activation & marketing concepts.” - Director Global Design & Innovation HeinekenFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 9
Please contact us for Treehouse requests & details Included in the price: Analysis, preparation, tailor-made session set-ups, expert recruiting, moderation, strategic advice, business modeling, guidance visualisation/prototyping, reporting, venue, incentives. firstname.lastname@example.org +31 (0) 20 475 0555FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Find our current co-creation challenges at www.fronteerstrategy.com/challengesFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
We help brands to innovate. Successfully Get fresh perspectives Create a mandate Develop to change compelling Bring energy concepts & momentumFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 12
FRONTEER www.fronteerstrategy.comSTRATEGY @fronteerstratI N N OVAT I O N.C O - C R E AT I O N. www.facebook.com/fronteerstrategyB R A N D D E V E L O P M E N T.