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Everybody Loves Socia
1.
2.
3. Turner Broadcasting System, Inc.
WE SHARE STORIES WITH THE WORLD.
Poised to lead and succeed in an increasingly more engaged,
more connected media environment.
4. Shared Services Organization that Provides
First-in-Class Media Planning for our Networks.
Planning Philosophy:
Think Strategically, Stay Nimble, Constantly Evolve
Our Goal:
Develop Effective and Innovative Ways to
Attract Audiences to the Stories Turner Creates.
5. What does Turner care about?
We want people Tuning-In to our Stories.
Key Objectives:
Build Awareness & (Social) Community, Recruit New
Viewers and Encourage Sampling
Digital Tactics:
High Reach, High Impact, Video Sampling, First to
Market (or Close to It!), Custom Integrations &
Editorial, Multi-Platform
KPI’s & Metrics:
Impressions, CTR, Interactions, Video Views
6. How does SocialVibe deliver?
• Full Service Agency Partner
• Scalability of display/creative flexibility of rich media
• Low/No Production Cost/Short time to market
• Reach of 100 MM U.S. with targeting
• KPI Flexibility
• Significant opt in (sampling) and lift (tune in)
• Full reporting and campaign analytics
7. Building on a Successful Relationship
The Closer, Summer 2011 Dr. Drew, Spring 2011
Rizzoli & Isles, Summer 2011 The Great Escape, Summer 2012
8. THE MISSION:
Build Awareness and Encourage Sampling of TNT’s New
Competition Reality Show
OBSTACLES:
Brand New Genre to the Network
Market Saturation of Reality TV Shows
OUR PLAN OF (Digital) ESCAPE:
Engage Viewers within Casual Gaming Environments;
Provide Online Sampling Opportunities
12. What’s so engaging?
Our Network
Multi-channel, online and mobile
Reach consumers where they are most engaged
- Social, Mobile, WiFi, Streaming Music
Over 100 MM Monthly Uniques
Our Ad Unit
Unlimited creativity
Our Placement Zero production cost
Non-interruptive Fast time to market
100% Consumer Opt In
100% Share Of Voice
13. Engagement. Guaranteed.
The SocialVibe Guarantee.
Run an SV-approved, run of network campaign and we will guarantee results.
If campaign does not garner at least 70% completion and 45 seconds
average time spent, SV will rerun the campaign at no charge.
For more information, contact:
Alex Van Camp | alex@socialvibe.com | 602-330-2157
Editor's Notes
Thanks, John. Not only did I fly ALL the way from Atlanta, but this is my very first iMedia conference. So I am excited not only to be attending, but to be able to share with everyone some of the work we’re doing over at Turner.And what Turner is doing, the mission they put forth, is simple: to share stories with the world. Because we understand that everybody loves a good story. And actually, I say simple, but not really. Because we are operating in an increasingly more engaged and more connected media environment. A great example is the recent 2.0 iOS release of the Cartoon Network TV app – who knows what I’m referring to? The app allows users to play a simple video game on one side of the screen as a cartoon episode plays on the other. There was aMediaPost article that I thought put it best: “ADD is now a design feature.” While funny, it’s also very true. Kids are master multi-taskers and actively engaged on a second screen when the TV is on. This just compresses the two-screen experience onto one.
