Turner Broadcasting System, Inc. WE SHARE STORIES WITH THE WORLD. Poised to lead and succeed in an increasingly more engaged, more connected media environment.
Shared Services Organization that Provides First-in-Class Media Planning for our Networks. Planning Philosophy:Think Strategically, Stay Nimble, Constantly Evolve Our Goal: Develop Effective and Innovative Ways to Attract Audiences to the Stories Turner Creates.
What does Turner care about?We want people Tuning-In to our Stories.Key Objectives: Build Awareness & (Social) Community, Recruit New Viewers and Encourage SamplingDigital Tactics: High Reach, High Impact, Video Sampling, First to Market (or Close to It!), Custom Integrations & Editorial, Multi-PlatformKPI’s & Metrics: Impressions, CTR, Interactions, Video Views
How does SocialVibe deliver?• Full Service Agency Partner• Scalability of display/creative flexibility of rich media• Low/No Production Cost/Short time to market• Reach of 100 MM U.S. with targeting• KPI Flexibility• Significant opt in (sampling) and lift (tune in)• Full reporting and campaign analytics
Building on a Successful RelationshipThe Closer, Summer 2011 Dr. Drew, Spring 2011Rizzoli & Isles, Summer 2011 The Great Escape, Summer 2012
THE MISSION:Build Awareness and Encourage Sampling of TNT’s NewCompetition Reality ShowOBSTACLES:Brand New Genre to the NetworkMarket Saturation of Reality TV ShowsOUR PLAN OF (Digital) ESCAPE:Engage Viewers within Casual Gaming Environments;Provide Online Sampling Opportunities
Campaign Placement Music StreamingSocial Gaming Play WiFi Access
Better ResultsThe Great Escape, Summer 2012
What’s so engaging?Our NetworkMulti-channel, online and mobileReach consumers where they are most engaged - Social, Mobile, WiFi, Streaming MusicOver 100 MM Monthly Uniques Our Ad Unit Unlimited creativityOur Placement Zero production costNon-interruptive Fast time to market100% Consumer Opt In100% Share Of Voice
Engagement. Guaranteed. The SocialVibe Guarantee.Run an SV-approved, run of network campaign and we will guarantee results. If campaign does not garner at least 70% completion and 45 seconds average time spent, SV will rerun the campaign at no charge. For more information, contact: Alex Van Camp | firstname.lastname@example.org | 602-330-2157