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The Uprise Of Location Based Services Christian Geissendoerfer - CEO

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6 in 10 aware of location based services awareness: USA & UK Familiarity: Japan Source: Cross-Tab Marketing Services Report. Microsoft, “Location Based Services Usage & Perceptions Survey”

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46% TOOK Action Went into the retailer’s store Source: Cross-Tab Marketing Services Report. Microsoft, “Location Based Services Usage & Perceptions Survey”

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40% of Smartphone users have sourced coupons Source: Google & IPSOS - http://t.co/cHQODSZ

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25% MOBILE redemption 1% paper coupons Source: acardo, Valassis & own research

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Consumers Marketplace Retailers

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the hyper-local mobile ad network We engage consumers through location targeting and couponing

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MOBILE BANNER AD

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MOBILE BANNER AD

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MOBILE BANNER AD

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MOBILE BANNER AD

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MOBILE BANNER AD

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GRAB YOUR FREE COFFEE GET IT NOW ON m.yoose.com

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HOW DOES IT WORK? – DISTRIBUTION

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OVER 11,000 PUBLISHER ’S AND DEVELOPERS IN OUR NETWORK!

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HOW DOES IT WORK? – REDEMPTION <ul><li>Coupons can be redeemed in different ways: </li></ul><ul><li>Simple view – from a device </li></ul><ul><li>Scan with mobile device – device to device </li></ul><ul><li>Scan with webcam </li></ul><ul><li>Code on the web –via YOOSE dashboard/POS system </li></ul><ul><li>Scan with POS scanner </li></ul><ul><li>Flexible solutions to adopt retailer’s environment. </li></ul>

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SELF SERVICE & REPORTING

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REPORTING WITH MAPS

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<ul><li>four week campaign Nov/Dec 2010 </li></ul><ul><li>100% increase of CTR (click through rate) over current average Singapore CTR </li></ul>CASE STUDY – TRUE YOGA/TRUE FITNESS

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McDonald’s achieves a 7% click-thru rate with 39% clicking to route them to the nearest McDonald’s restaurant. CASE STUDY – NAVTEQ / McDONALDS

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WHO ELSE? - TRIPADVISOR Local bookings

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WHO ELSE? Local deals

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WHO ELSE? - GROUPON

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QUESTIONS? CHRISTIAN GEISSENDOERFER | Founder & CEO | [email_address] | +65 8223 7367 GET IT NOW ON m.yoose.com